Web Design Agency | What Design Elements Convert Web Traffic?

A great website design is an important part of any companies online strategy. Since majority of people are turning to the web for information, it’s important your business is on able to be found. Sometimes though, it takes more than just being able to be found online. A great website can help you gain new customers, keep returning ones, and overall increase business. While you may be aware of some of the most common website design trends, you may be skipping over another element that usually goes unnoticed. We wrote a past blog about psychology principles that affect social media engagement, but did you know there are also psychological factors that can help you increase conversions on your website? Our web design agency put together a list of these elements to help you convert your visitors into customers, so keep reading!

Color

As you may know, different colors evoke different emotions. Because of this, it’s important to choose colors that reflect how you want your users to feel when they come to your site. Not only is it important to choose colors that reflect your business but also to choose a color scheme that stands out, so you are more memorable. If your colors match what you do, people are more likely to connect the two next time they see those colors. For example, a hardware store’s first choice would probably not be hot pink. Choosing irrelevant colors will only confuse the consumer and not attract them to stay and browse your site. Another thing to consider is your audience. If you are targeting solely men or solely women, the color scheme you choose should be corresponding to each specific group.

Reading Pattern

You only have a few seconds to capture a user’s attention when they reach your site. Because of this, your website needs to have a layout that makes the user hit all of the most important points first. How do you do this? Simply, follow a “Z” layout. This layout resembles the letter Z and is the most common way users follow information on a website. This “Z” layout helps users more effectively and more quickly navigate to the most important things on your site.

Generally, the points are as follows:

1. Logo
2. Links & information related to your business
3. Some type of visual icons to explain how your service or product is beneficial
4. Some sort of call-to-action so users can take immediate action

This layout will allow users to easily guide themselves across your page with ease, while noticing the most important aspects.

Social Proof

The last psychological element to help increase conversions on your website is to include social proof. Social proof is a phenomenon that says other people’s choices will influence others behaviors in certain situations and cause them to conform to those same actions under the assumption that those actions reflect correct behavior. And with studies showing that 70% of people look at reviews before making a purchase, social proof is a critical element. Having a page solely dedicated to testimonials or having testimonials throughout your web pages will help create this social proof, and start to build trust with potential consumers.

Do you need a West Palm Beach Web Design Agency?

If your website doesn’t reflect your business or show consumers how you want to be seen, you need an experienced web design agency to help fix that! Our web design team in West Palm Beach are experts in creating the best website for a variety of industries. If you need an updated site or a completely new website, contact our Web Design Agency at 561-429-2585 today! You can also get a FREE internet marketing analysis and see how your online presence is doing right now!

How to Market Online with Videos | 5 Essential Tips

If you’re hoping to grow your business in 2017 and beyond, there’s one thing that you are going to need to master: online videos. Video content is taking over the digital world. Everyday, there are billions of video views on platforms like YouTube, Facebook, and Instagram. In fact, videos will soon account for 75% of all web traffic. And if you think these videos are all just funny cats and adorable babies, you might want to think again. Videos are also a great way to reach clients and grow your business with 52% of marketing managers naming video as the type of content with the best ROI. To help you start using this online marketing tactic, here are some essential tips on how to market online with videos.

5 Tips On How to Market Online with Videos

Tip #1: Keep It Short and Sweet

When it comes to business videos online, it’s important to remember that less is more. It’s hard to keep the interest of any audience, so videos that are longer than a minute might not be viewed in their entirety. Instead, try to create videos that last between 45 and 60 seconds. Furthermore, aim to create an engaging first 10 seconds to grab their interest and keep the full video brief to keep it.

Tip #2: Add Your Logo

Online videos are a great way to build your brand. And one of the best ways to ensure that your videos will help raise brand awareness is by adding your business logo. Place your logo at the start and end of every video to make a lasting brand impression on your audience.

Tip #3: Make It Personal

It’s not enough to just know how to market online with videos. It’s also essential to know how to market online with personal videos. Personal videos not only help your audience get to know your business, but they also make your content more interesting, engaging, and create a positive brand impression for potential clients.

Tip #4: Incorporate Music

Music is the perfect addition to your online business videos. No matter if it is simply soft background music or the focus of the audio, music helps make the viewing experience more pleasant to those watching and gives the video a more professional feel.

Tip #5: Get Your Audience to Act

If you want viewers to do something, ask them! Including a call-to-action at the end of your videos, whether it’s to contact you, view your website, or share something on social media, is an easy and effective way to make your audience step up and do something.

Now that you know how to market online with videos, it’s time to put these tips and tricks into action. Once you do, you will soon see how far your business can go thanks to videos. If you’re interested in learning more about online videos or online marketing in general, contact us. We are an internet marketing agency in West Palm Beach that can help your business succeed in the digital world. Connect with our knowledgeable video and digital marketing experts today!

West Palm Beach SEO | 3 Benefits of Search Engine Optimization

93% of all online experiences begin with a search engine. As a result, search engine optimization (SEO) is a necessity for any and all businesses. Nowadays, most businesses recognize that practicing good West Palm Beach SEO will help your website get top search rankings on Google, Bing, Yahoo, and other search engines. However, many businesses don’t realize that SEO can benefit your business is other ways as well. Keep reading to learn 3 secret ways that West Palm Beach SEO can benefit your business!

3 Benefits of West Palm Beach SEO

1. Targeted Traffic

One of the greatest benefits of West Palm Beach SEO is that itis singlehandedly the most effective way to find targeted customers. Good SEO specifically attracts web browsers who are actively looking for your specific product or service. Your target audience only needs to type in keywords related to your business to find your site. Consequently, there is not need to waste your time or energy trying to convince people to become customers. They already want to. You can’t get traffic anymore targeted than that!

2. High ROI

Another amazing benefit of SEO is that it brings in a higher return on investment (ROI) than any other form of marketing or advertising. Outbound marketing methods, such as billboards, radio ads, commercials, etc., costs thousands of dollars. However, despite their high price, their ROI is miniscule. In fact, it costs anywhere from $10 to $57 to reach 1000 people. And these people might not even become customers! Meanwhile, SEO can reach a much wider audience at more than half the cost. And since the traffic is highly targeted, these people do become customers. All in all, when you chose to invest in SEO, rather than traditional marketing techniques, your ROI will go through the roof.

3. Builds Your Brand

The next awesome benefit of West Palm Beach SEO is that it helps build your business’s brand. When browsers see that your business is at the top of Google’s search results, it suggests that you are the best in your industry. They see you as a legitimate business that is doing well and worth their investment. Conversely, ranking on the second or third page of Google may lead to some unwanted assumptions, such as that you’re a struggling business that doesn’t have enough sales to support an internet marketing budget. If you want a credible brand, you need to have good SEO.

As you can see, SEO not only helps your business get top search rankings, but it helps your business bring in targeted traffic, increase its ROI, and build its brand as well. Now that you know all of the advantages of West Palm Beach SEO, it’s time to start reaping them. If your want to make the most out of these benefits and start practicing the best West Palm Beach SEO, you need to contactus. Our team of internet marketing specialists can help your business reach new levels of success in the digital world. Get a complimentary SEO analysis from Digital Resource today!

Florida SEO: Your Ultimate Glossary| Internet Marketing Company

If you want your business to succeed in the rapidly growing digital world, you need to start harnessing the power of Search Engine Optimization (SEO). SEO, however, isn’t as simple as an Internet marketing company might make it seem. There are many factors that go into Florida SEO and getting great search rankings, and with many factors come many words. What do these common SEO words mean? Keep reading to find out so that you can start understanding SEO and communicating effectively with your internet marketing company!

Your Glossary of Essential Florida SEO Terms

Keyword

A keyword is a word or phrase that targeted customers are likely to enter into search engines. It’s important to not just pick random keywords that you assume browsers are searching for. Instead, extensive keyword research is required. Additionally, each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. Keywords should be placed in title tags, title descriptions, ATL text, meta descriptions, links, headers, body text, etc. Just make sure not to keyword stuff and to stick with keywords that are relevant to your business.

Link Building

Link building is the important Florida SEO process of getting high quality links from other websites and placing them throughout your own. These links are used by readers and search engines. Readers utilize them jump from one web page to the next. Meanwhile, search engines use links that are acquired through link building to determine if your website is relevant, authoritative, and trustworthy. Link building is one of the top ranking factors used by Google to formulate their search results.

Internet Marketing Company

An internet marketing company is an establishment that your business can outsource any and all of your online marketing needs to. Internet marketing companies are filled with digital experts that can help your business grow through website design, SEO, social media, content, Pay Per Click (PPC) advertising, and so much more. However, not all online marketing companies are created equal. As a result, it’s important to do your research and find the most reputable one in your area that can cater to your specific needs.

Organic Search Results

The majority of search engine results consists of both paid ads and unpaid listings. Organic search results are the unpaid listings. Unlike paid ads that are based on fees and specific targeting, organic search results are organized by relevancy that is determined by linkage data, page content, usage data, and historical domains. Most clicks on search results are on the organic search results, not paid ads. In fact, about 80% of clicks are on the organic search results.

Not knowing the proper jargon shouldn’t stop you from getting on the first page of Google. Start learning all of the necessary terms to make your Florida SEO better than ever. Learn even more about SEO and see it in action by contacting our internet marketing company in West Palm Beach! Our team at Digital Resource can help your business get top search results using advanced SEO strategies and tactics. Get a free SEO analysis from our online marketing experts today!