Raise your business successful through online

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Google Advertising | How to Create Landing Pages That Convert

When you invest the time and money into advertising your business on Google, you want to see results. And by results, we mean new customers using your business. While your Google Ads are a crucial part of this success, they merely bring visitors to your site. It’s then your landing pages’ job to convert these visitors into leads. How can you guarantee that your landing pages will convert? Keep reading to learn about how you can create landing pages that convert for Google advertising!

Landing Page Best Practices for Google Advertising

Landing Pages

1. Craft a Compelling Headline

The headline of your landing page is the first thing visitors see on the page, and if you want them to convert, you don’t want it to be the last thing they see as well. As a result, it’s essential to create a headline that captures the visitor’s attention and makes them want to keep reading as soon as the click on your landing page.

2. Incorporate Bullet Points

You probably already know that people have short attention spans and don’t want to read paragraphs and paragraphs about a product or service they don’t even know they are fully interested in yet. So, use this knowledge to your benefit and instead of paragraphs, opt to make things easy to understand and quick to ready by highlighting key topics with bullet points.

3. Include a Form

It’s impossible to convert visitors into leads on your landing page if you don’t have contact form for them to fill out. But don’t include any form. Make sure your form includes fields that correlate with the correct stage of the buyer’s journey. For Google advertising landing pages, you typically want to keep your forms brief and only include fields with basic information such as name and email.

4. Utilize Images

People are more likely to stay on a page and convert if a captivating image is present. As a result, just like any other web page your business creates, you want to utilize images on your landing page to draw the visitor in. Remember to keep the images aesthetically pleasing, high-quality, and relevant to the products or services you are offering.

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5. Team Up with a Reputable Internet Marketing Company

The best way to guarantee that your business is creating successful landing pages for your Google advertising efforts is by teaming up with a reputable internet marketing company. If you are looking for the best internet marketing company to create your landing pages, look no further than Digital Resource. Our Google advertising experts have the knowledge and skill necessary to craft the most effective Google Ads that lead to landing pages that convert. Contact Digital Resource to get started on your Google advertising campaign today!

Best Internet Marketing Company | Can Emails Grow My Business?

Do you want your business to grow? Then it might be time to start sending out some emails. Email marketing, which is the practice of sending commercial messages to a group of people via email, is one of the most effective ways to build brand awareness, trust, and loyalty, while also increasing the percentage of conversions and site visits exponentially. Don’t believe us? Then keep reading to learn about some shocking facts that prove that email marketing can make your business more successful than ever before!

19 Facts that Prove the Power of Email Marketing

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Email Usage Statistics

– 4.3 million email accounts send almost 200 billion emails every day.
– 81% of internet users utilize their smartphones to check their email at least once a day.
– 91% of all consumers in the US use email on a daily basis.
– 64% of decision makers read their emails.

General Email Marketing Statistics

– 85% of US businesses consider email marketing as one of the most effective ways to acquire customers.
– 44% of people who receive targeted emails buy at least one item because of the email’s promotional message.

Email Marketing vs. Other Tactics

– 77% of consumers prefer businesses to use emails for marketing communications.
– 89% of businesses say that email is their primary channel for generating leads.
– Emails convert 3 times as many people than social media.
– Email delivers a return of investment (ROI) at least 3 times more than social media with an average order value 17% higher.
– Your business is 6 times more likely to get a click-through from an email campaign than from a tweet.
– A message is 5 times more likely to be seen in an email than on Facebook.

Psychology of Email Recipients

– Red links in emails lead to 52% more clicks than blue links.
– Emails with 6-10 words in the subject line have the highest open rate (21%).
– 32% of millennials want to see fewer repetitive emails from businesses.

Mobile Email Statistics

– More than 2.28 million people access their email on their mobile device.
– Mobile email will account for 15 to 70% of email opens and depends on your target audience, product, and type of email.
– Email replies sent from smartphones are 54% faster than those sent from desktop computers.
– Business to consumer emails get 57.4% more opens on mobile devices than business to business emails.

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Where Can I Find the Best Internet Marketing Company?

The above facts make it clear: emails are a great way to make your business grow in the digital world. But email marketing only works if it does right, and the best way to guarantee effective emails is by teaming up with the best internet marketing company. Luckily, you can find the best internet marketing right here! Contact Digital Resource to start growing your business through email marketing today!