Link Build for Business | How Has Linking Building Evolved?

If you want to successfully link build for your business, it’s important to know how link building has evolved and adapted to the ever-changing digital world. So, exactly how has link building changed throughout the years? Keep reading to find out!

 

The Evolution of Link Building

The Evolution of Link Building

1999: Link Exchanges

In the earlier days of Google, businesses used simple tactics such as linking everything back to their site and exchanging nonsense links with other websites in order to increase their search engine rankings.

2001: Directory Submission

In a mere two years, the quick and easy process of linking everything and anything was replaced by directory submissions. This consisted of simply submitting a business website to multiple directories and once upon a time it had a big impact on getting to the top of Google’s search results.

2004: Article Submission

Back in 2004, submitting article links was a great way to establish domain authority and rank power. As a result, hundreds of sites sprang up and accepted content from anyone on any topics, regardless of whether or not they knew what they were writing about.

2006: Paid for Links

Businesses used to pay to have their links placed on a website to gain instant traffic. However, this didn’t last long since Google caught on and put a stop to it by giving no search engine optimization (SEO) value to this type of links.

2008: Linkbait

Businesses began creating linkbait in 2008 to help link build. Linkbait is bad infographics and cheaply written listicle articles that are designed to attract attention and encourage the traffic viewing it to hyperlink to the site. However, Google quickly shut this down too.

2013: Link Removals and Disavows

With such a large crackdown of various link building processes, many businesses experienced algorithmic and manual penalties. Because of this, these businesses were forced to start removing or disavowing all the links and blogs they had paid for in the past.

Present and Future: Link Earning

Link building isn’t just about building links; it’s about earning links. It involves creating content that actually provides value so that it is shared and earns links naturally. This takes a lot more work than the link building tactics of the past, but it is the one way that lasts and will bring businesses the results that they want for years to come.

Link Earning

Are You Ready to Link Build for Your Business?

Based on the evolution of link building, it’s safe to say that the only way to effectively link build for your business is by teaming up with an internet marketing company. For the best internet marketing company to build links and make sure that your business gets on the first page of Google, look no further than Digital Resource. Our link building experts have proven tactics that are constantly adapting to ensure that your business achieves the best results. Contact our internet marketing team today to learn more!

 

Advertisements

Internet Marketing Firm | How Can I Grow My Small Business?

Do you want to grow your small business? Then it’s time to start utilizing the power of the internet! Keep reading to learn about some can’t miss tactics used by our internet marketing firm to make sure that your business reaches new levels of success.

Internet Marketing Tactics

1. Write a Blog

Creating fresh content with a blog on your business’s website is a MUST for search engine optimization (SEO) purposes. Not to mention, offering useful information for your customers will help establish you as an authority in your industry.

2. Build a Social Media Presence

Sign up and build a profile on every social media platform your target market is on. Then, make your presence known by posting, sharing content, and interacting with people on all of them.

3. Make Videos

Professionally made videos can do wonders for your website and social media content. It’s a great way to get and keep traffic on your site.

4. Use Keyword Research

Research which keywords your target market is using to find you. Then, use these keywords to optimize your website and content.

5. Google Your Competition

Know what your competition is doing well and what they are doing poorly online. That way, you can jump into any holes they might have left.

6. Respond to Negative Reviews

Ignoring or deleting negative comments and reviews about your business online will only make matters worse. Instead, respond calmly and try to fix the problem.

7. Respond to Positive Reviews

Responses aren’t solely for negative reviews. Let people know you appreciate their feedback and build brand loyalty by commenting on positive ones too.

8. Get Citations in Your Local Listings

Do wonders for your local SEO rankings by making sure that your business is listed on Google My Business, Yelp, Bing, and all other local listings.

9. Be Consistent

Always double check that your business’s name, address, and phone number is listed and consistent on all local listings, websites, social media platforms, etc.

10. Make Your Site Mobile Friendly

The internet isn’t just for computers. Nowadays, everyone uses the internet on their phones. As a result, it’s imperative that your site provides a mobile-friendly experience. Not to mention, Google now has a mobile-first index, so it will help your Google rankings too.

11. Get Live Chat

Live chat enables you to connect with site visitors and get more leads in ways that traditional forms of contact cannot.

Get Live Chat

12. Hire an Internet Marketing Firm

Clearly, there are a lot of facets to internet marketing. The best way to successfully put all of these internet marketing tactics into action is by hiring an internet marketing firm to do all of the heavy lifting for you. For the best internet marketing firm in Florida, look no further than Digital Resource. Our proprietary internet marketing solutions will guarantee that your business gets the most out of the constantly growing digital world! Request a free internet marketing analysis from our experienced and knowledgeable team today!