Facebook can be a powerful tool to have in your small business internet marketing arsenal. With a large and active user base, Facebook can help promote your business, attract new people to your site, and build your brand. However, in order to break through the noise in your followers’ News Feeds and actually grow your business, you need to make sure that you are using this social media platform to its fullest potential. Keep reading to learn what tactics you need to avoid, and which you need to start practicing, on Facebook in order to get the most out of your small business internet marketing strategy!
Facebook Dos and Don’ts for Small Business Internet Marketing
Do: Follow the 80/20 Rule
If you want to keep your audience engaged and coming back for more, it is essential that you implement the 80/20 rule for all of your posts. This rule states that 80% of your posts should be social while only 20% should pertain to your products and services. That way, your Facebook business page will provide your followers with the perfect mixture of work and play. However, it is important to note that your social posts should still directly relate to your industry or audience.
Don’t: Sell, Sell, Sell
The easiest way to get your followers to flee your Facebook business page is by constantly posting promotions. Doing this comes off as spam and will do more harm than good for your small business internet marketing efforts. Make sure that your page is a fun and interesting place for your followers, not a never-ending advertisement.
Do: Keep Your Posts Short and Sweet
If you want to see engagement on your business’s Facebook posts, you need to keep them short and sweet. The ideal length is anything under 80 characters. Posts with less than 80 character not only keeps the attention of your audience, but it also receives 66% more likes, comments, and shares than their lengthier counterparts.
Don’t: Write Lengthy Posts
While adding context to any photos and links that you may post is key, crafting a status update that is as long as a novel can cause followers to look away. People go on Facebook to have fun and relax, not to read long-winded posts. In fact, some followers may even “hide” your future posts for being too lengthy.
Do: Respond Quickly
When one of of your followers comments on a post, sends you a message, or writes on your wall, you need to respond, even if it’s negative. Customer service is an imperative part of small business internet marketing, and acknowledging customer interactions, even just to say “thanks,” is a great way to keep your customers happy. However, you can’t take your time when crafting a response. Your followers expect an immediate response, so give it to them. Try to respond within 1 hour and no later than 24 hours.
Don’t: Ignore Your Followers
Ignoring your followers when they positively or negatively interact and engage with your page can hurt your business and cause your customers to turn to one of your competitors. There should always be a human behind the “social” media platform who is happy and ready to respond to any action that occurs on your business’s Facebook page.
Do: Hire an Internet Marketing Company
The best way to ensure that your small business effectively uses Facebook is by hiring an internet marketing company. But in order to see the best results, you need to hire the best. For the best in small business internet marketing, look no further than Digital Resource. Our team of social media marketers can help your business achieve ultimate success on Facebook and all other social media platform. Receive a free internet marketing analysis from our reputable and experienced internet marketing agency today!
Each day, the world becomes more and more digital. Just about every business has an internet presence, and just about every person uses the internet to find businesses. That’s why as a small business owner, it’s vital that you have a great internet presence. But building that internet presence can take a lot of knowledge and hard work. If you want to step it up online but don’t know where to start, it’s time to start looking at internet marketing companies. Here’s why!
What Internet Marketing Companies Can Do for You
As superficial as it sounds, the design of your website can play a huge role in the success of your business. That’s because when people use the internet to search for a business, the first impression they get is from the website. They’ll want a website that loads quickly, is responsive to their device and is easy to navigate and understand. If people aren’t getting these things from your website, they’ll be more inclined to look for another one.
Website design and maintenance is hard work, but internet marketing companies can solve any website problems you might be having. Whether you’re starting from scratch or just tweaking your website, internet marketing companies will do it the right way. They’ll take your specific requests into account while using their own expertise to create a user-friendly website that visitors will be happy with.
One of the biggest internet crazes right now is social media. From Facebook, Instagram and Snapchat to Twitter, LinkedIn and YouTube, social media has reinvented digital communication. It’s now easier than ever to connect with others, which is great news for small businesses trying to generate more brand awareness.
However, the amount of social media networks out there can be pretty overwhelming. It can be complicated trying to determine which platforms to use and how to use them properly. But internet marketing companies will make these decisions for you. They are fully educated on the different social platforms and how they work. Not only can they create and design your accounts to appeal to your target audience, they can also manage your content, engage with users, measure analytics and advertise.
Search engine optimization is the ultimate way to bring more attention to your website. This is because it improves your search engine rankings. When people search for businesses online using search engines like Google, they’ll most likely stay on the first page of results and click the first few links. So as a small business owner, your goal is to be on the first page of search results, ranking as high as possible. That way, people will be more likely to click your website instead of others.
There’s a lot that goes into search engine optimization. It involves things such as keywords, blogging, link building, having a fast and responsive website, and so on. Fortunately for you, internet marketing companies can handle all of this for you, in the most effective way. And the best part about outsourcing your SEO is that it has a great return on investment.
How You Can Find the Right Internet Marketing Company
Internet marketing companies are everywhere, so choosing the right one can be confusing. That’s why at Digital Resource, we offer a free internet marketing analysis to give you a better idea of what we can do for your small business. Give us a call today at (561) 429-2585.