The Evolution of Link Building
1999: Link Exchanges
In the earlier days of Google, businesses used simple tactics such as linking everything back to their site and exchanging nonsense links with other websites in order to increase their search engine rankings.
2001: Directory Submission
In a mere two years, the quick and easy process of linking everything and anything was replaced by directory submissions. This consisted of simply submitting a business website to multiple directories and once upon a time it had a big impact on getting to the top of Google’s search results.
2004: Article Submission
Back in 2004, submitting article links was a great way to establish domain authority and rank power. As a result, hundreds of sites sprang up and accepted content from anyone on any topics, regardless of whether or not they knew what they were writing about.
2006: Paid for Links
Businesses used to pay to have their links placed on a website to gain instant traffic. However, this didn’t last long since Google caught on and put a stop to it by giving no search engine optimization (SEO) value to this type of links.
Businesses began creating linkbait in 2008 to help link build. Linkbait is bad infographics and cheaply written listicle articles that are designed to attract attention and encourage the traffic viewing it to hyperlink to the site. However, Google quickly shut this down too.
2013: Link Removals and Disavows
With such a large crackdown of various link building processes, many businesses experienced algorithmic and manual penalties. Because of this, these businesses were forced to start removing or disavowing all the links and blogs they had paid for in the past.
Present and Future: Link Earning
Link building isn’t just about building links; it’s about earning links. It involves creating content that actually provides value so that it is shared and earns links naturally. This takes a lot more work than the link building tactics of the past, but it is the one way that lasts and will bring businesses the results that they want for years to come.
Are You Ready to Link Build for Your Business?
Based on the evolution of link building, it’s safe to say that the only way to effectively link build for your business is by teaming up with an internet marketing company. For the best internet marketing company to build links and make sure that your business gets on the first page of Google, look no further than Digital Resource. Our link building experts have proven tactics that are constantly adapting to ensure that your business achieves the best results. Contact our internet marketing team today to learn more!
Do you want to grow your small business? Then it’s time to start utilizing the power of the internet! Keep reading to learn about some can’t miss tactics used by our internet marketing firm to make sure that your business reaches new levels of success.
1. Write a Blog
Creating fresh content with a blog on your business’s website is a MUST for search engine optimization (SEO) purposes. Not to mention, offering useful information for your customers will help establish you as an authority in your industry.
2. Build a Social Media Presence
Sign up and build a profile on every social media platform your target market is on. Then, make your presence known by posting, sharing content, and interacting with people on all of them.
3. Make Videos
Professionally made videos can do wonders for your website and social media content. It’s a great way to get and keep traffic on your site.
4. Use Keyword Research
Research which keywords your target market is using to find you. Then, use these keywords to optimize your website and content.
5. Google Your Competition
Know what your competition is doing well and what they are doing poorly online. That way, you can jump into any holes they might have left.
6. Respond to Negative Reviews
Ignoring or deleting negative comments and reviews about your business online will only make matters worse. Instead, respond calmly and try to fix the problem.
7. Respond to Positive Reviews
Responses aren’t solely for negative reviews. Let people know you appreciate their feedback and build brand loyalty by commenting on positive ones too.
8. Get Citations in Your Local Listings
Do wonders for your local SEO rankings by making sure that your business is listed on Google My Business, Yelp, Bing, and all other local listings.
9. Be Consistent
Always double check that your business’s name, address, and phone number is listed and consistent on all local listings, websites, social media platforms, etc.
10. Make Your Site Mobile Friendly
The internet isn’t just for computers. Nowadays, everyone uses the internet on their phones. As a result, it’s imperative that your site provides a mobile-friendly experience. Not to mention, Google now has a mobile-first index, so it will help your Google rankings too.
11. Get Live Chat
Live chat enables you to connect with site visitors and get more leads in ways that traditional forms of contact cannot.
12. Hire an Internet Marketing Firm
Clearly, there are a lot of facets to internet marketing. The best way to successfully put all of these internet marketing tactics into action is by hiring an internet marketing firm to do all of the heavy lifting for you. For the best internet marketing firm in Florida, look no further than Digital Resource. Our proprietary internet marketing solutions will guarantee that your business gets the most out of the constantly growing digital world! Request a free internet marketing analysis from our experienced and knowledgeable team today!
Digital Resource is the SEO company which combines effective strategies & creative ideas with the team of specialist to deliver outstanding results. To get more details, call us at (561) 429-2585 or visit our site: Yourdigitalresource.com
Your brand reputation depends on how people perceive your business. But, that does not only include customer testimonials. Your employees can ask as spokespeople for your company while out of the office. How they talk to their friends and family, as well as anyone they cross paths with, creates an impression of your brand. But, having your employees review their experience at your company is key to its evolution.
Whether they are good or bad, here is why you having your employees review your business online is smart for business:
You Can Learn How Your Business Is Perceived
People who take the time to share their thoughts online, chances are they have something to get out. Their blunt honesty may take you aback – or make you really proud – but it will benefit your business. Online reputation management is very important. So, when employees give the internet a piece of their mind about your company, you’re more likely to push for change.
On the flip side, you could get amazing reviews that encourages others to get excited about your business! That is a risk you should be willing to take.
You Learn More About Your Employees
When employees review your business, you not only get positive attributes shared, but you can address any concerns specific to them. This makes it easier to improve employee morale and retention. This can also breed trust between employers and employees. If you ask employees to leave an online review, it shows that you trust them enough to have them speak openly. If someone posts anonymously, simply address any concern in general.
Not to mention, the more reviews you have, the better your relevancy. That means review websites will give your company a better search ranking and more visitors.
Where Do Employees Review Businesses?
It is unlikely an employee will go on your Facebook page and leave a review. They are going to post where other potential employees will see. Glassdoor, Indeed and CareerBliss are three of the most popular sites for employee reviews. Yelp is even growing as a platform for employees. However, Yelp does ask that employees do not leave comments on their employer’s page.
How Do You Respond?
Your response can make or break your reputation. There is a good chance you will get a bad employee review at some point in time. But, if you come back, representing your company, with hostility and more negativity, people will perceive your company as such.
When employees review your company – after encouragement or out of their own will – you need to be respectful of their opinions. There is no reason to put all of your internal issues on the internet for anyone and everyone to see. Address them politely and professionally, and steer any further conversation off of the internet.
Want to Learn More About Building a Digital Reputation?
Digital Resource’s talented staff is dedicated to building online presences for businesses. Getting employees to review is just one aspect of digital reputation management though. Contact us today to learn how our services can benefit your business!
SEO continues to grow and because of that businesses have to pay more attention to their SEO strategy. To improve SEO ranking can be an overwhelming task and often key SEO elements are overlooked. It is important that these five elements are executed properly to ensure maximum SEO value. Continue reading to learn the top five SEO strategies that are hurting your business.
Keywords use to be the only way that search engines would recognize websites. Now, there has been a shift and content has become king. Business across the world are making the mistake of keyword stuffing. Stuffing keywords means that you are using the same word or phrase multiple times while sacrificing content. When doing this search engines will penalize your website because it does not offer value to readers. It is important to focus on one or two keywords that pertain to your business.
- Image Optimization
People care more about visuals now more than ever before! Visual content helps businesses to increase their engagement and get more likes and shares. Businesses often misunderstand that search engines cannot “see” images, they can only recognize the text that is attached to the image. To ensure that your visuals are reaching the most relevant audience it is important to name your files and always use an alt-description. It is also important to remember that the faster your business website loads, the better you improve SEO ranking. Compressing your image file size will achieve this without loss of quality.
- Anchor Text
Anchor text is the clickable words that link to other websites or pages on your own website. If anchor text is used incorrectly this could cause major problems for your SEO. Anchor text is an important part of SEO because it gives your website increased authority which improves your ranking. When you are building homepage links the majority of anchor text should come from your business. Remember, to keep your website looking natural you need to have a variation of phrases and links with the URL as an anchor. The major mistake made with anchor text is using too many main key phrases that pertain to your business. Keep these to a minimum and your SEO will improve.
- Link Strategy
As a business, you need to have a link building strategy in order to continue improving your SEO ranking. It does not matter what if you have amazing content if you don’t have a strategy. Treat your links like they are limited. You only have a small amount and you want to stretch it as far as possible. This would involve using three to four relevant high-quality backlinks versus one hundred backlinks from dubious sources. It is more important to focus on long-term SEO success!
Should I Hire a Professional? | Improve SEO Ranking
Yes! The internet is a competitive place. Your business needs to pay close attention to its SEO strategy in order to improve SEO ranking. A dedicated SEO team can help your business improve its SEO ranking. At Digital Resource, we can assist you with your SEO goals! Contact our SEO team today to learn more.