SEO Company | How to Create Optimized Content for Your Business

Search Engine Optimization (SEO) is more prevalent and important than ever before. As a result, it’s essential for your business to optimize any and all content it produces in order to get to the top of Google’s search results. Keep reading for some tips you do NOT want to miss about how to create the perfect SEO content for your business straight from our reputable and experienced SEO company.

5 Ways to Create the Perfect SEO Content

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Focus on the Main Topic

When it comes to creating SEO content, it’s essential to avoid keyword stuffing. Instead, pick a main topic that directly correlates to your keyword. Then, focus on that main topic and add variations, synonyms, and related words throughout your entire piece of content. Focusing on your main topic, and not your keyword, will come off more naturally to both your readers and search engines.

Optimize for Your Main Keyword

While focusing on your keyword instead of the overarching topic will damage your content, it’s still crucial to optimize your work with your main keyword. Do this by placing your keyword in your URL, the front of your title, the first 100 words, meta description, image alt text, headers, and lightly throughout the body text.

Format Your Content

Formatting your content so that it is as optimized as possible is another essential part for creating the perfect SEO content according to our reputable SEO company. Fully optimize your content’s format by breaking up your text in small sentences and paragraphs, making use of headings and subheadings, adding bullets, and incorporating visuals. All in all, when it comes to arranging your content for both search engines and readers, the easier to read, the better.

Craft an Effective Title

Another effective way to create SEO content is by crafting the perfect headlines. In fact, better headlines not only help boost your page ranking but your click-through-rate as well. Optimize your headline by making your title length 55 to 70 characters, adding emotional or power words, and using proven headline formulas.

Place Links

When it comes to optimized content for your business, links are your best friend. Linking to authoritative and relevant content within your text can do wonders for your Google rankings. Furthermore, you can link to your own content to boost multiple contents at once. When placing links, just remember to use applicable anchor text. Lastly, it may be a bad idea to link to a competitor’s site so keep that in mind too.

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Where Can I Find the Best SEO Company?

The best way to guarantee the best SEO content for your business is to team up with the best SEO company. Luckily, if you are looking for the best SEO company, you’ve found it! Here at Digital Resource our experienced team of SEO experts are prepared to make sure that your business climbs to the top of Google’s search results. Request a free SEO analysis from us to get started today!

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Best Internet Marketing Company | Can Emails Grow My Business?

Do you want your business to grow? Then it might be time to start sending out some emails. Email marketing, which is the practice of sending commercial messages to a group of people via email, is one of the most effective ways to build brand awareness, trust, and loyalty, while also increasing the percentage of conversions and site visits exponentially. Don’t believe us? Then keep reading to learn about some shocking facts that prove that email marketing can make your business more successful than ever before!

19 Facts that Prove the Power of Email Marketing

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Email Usage Statistics

– 4.3 million email accounts send almost 200 billion emails every day.
– 81% of internet users utilize their smartphones to check their email at least once a day.
– 91% of all consumers in the US use email on a daily basis.
– 64% of decision makers read their emails.

General Email Marketing Statistics

– 85% of US businesses consider email marketing as one of the most effective ways to acquire customers.
– 44% of people who receive targeted emails buy at least one item because of the email’s promotional message.

Email Marketing vs. Other Tactics

– 77% of consumers prefer businesses to use emails for marketing communications.
– 89% of businesses say that email is their primary channel for generating leads.
– Emails convert 3 times as many people than social media.
– Email delivers a return of investment (ROI) at least 3 times more than social media with an average order value 17% higher.
– Your business is 6 times more likely to get a click-through from an email campaign than from a tweet.
– A message is 5 times more likely to be seen in an email than on Facebook.

Psychology of Email Recipients

– Red links in emails lead to 52% more clicks than blue links.
– Emails with 6-10 words in the subject line have the highest open rate (21%).
– 32% of millennials want to see fewer repetitive emails from businesses.

Mobile Email Statistics

– More than 2.28 million people access their email on their mobile device.
– Mobile email will account for 15 to 70% of email opens and depends on your target audience, product, and type of email.
– Email replies sent from smartphones are 54% faster than those sent from desktop computers.
– Business to consumer emails get 57.4% more opens on mobile devices than business to business emails.

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Where Can I Find the Best Internet Marketing Company?

The above facts make it clear: emails are a great way to make your business grow in the digital world. But email marketing only works if it does right, and the best way to guarantee effective emails is by teaming up with the best internet marketing company. Luckily, you can find the best internet marketing right here! Contact Digital Resource to start growing your business through email marketing today!

Internet Marketing Company | How to Get Highly Engaged Instagram Followers

Whether you are a new business trying to build your online presence or an established company looking to get in on the benefits of online marketing, it can be difficult navigating social media. If you’ve had some trouble with getting engagement specifically on Instagram, you are not alone. While employing an internet marketing company is the best way to get maximized results from your Instagram posts, here are some pointers that can assist you to get your engagement started.

12 Ways to Get Highly Engaged Instagram Followers

Post daily. – Perhaps the best tip for business on Instagram, this helps to build a residual base of engagement.

Create branded hashtags. – Instead of just using popular hashtags in your posts, create your own hashtags for your business. This will encourage participation with your posts as well as help monitor interaction from followers.

Keep up with trending hashtags. – You don’t need to copy the same trending hashtags being used. Simply identify them so that you may create custom posts that piggyback on these tags. This helps your business stay relevant.

Know what type of posts your followers enjoy and use them. – Research the targeted audience in your industry and the types of posts that are the most popular.

Incorporate video posts. – 3 to 15 second videos help to break up the monotony of posts and keep things interesting. Whether you come up with unique boomerang ideas or simple, funny, or behind-the-scenes snippets, videos are sure to engage your followers.

Use captions to inspire conversations. – Adding a caption such as, “Double tap if you agree!” can do wonders to increase your likes.

Interact with your followers and other users. – By responding to comments and mentions of your business, you inspire even more people to chime in and interact.

Interact with your followers and other users

Interact with your followers and other users

Organize a contest to boost followers. – Instruct your followers to share a certain photo, tag you in it, and give a follow in order to enter.

Incorporate Instagram exclusives. – By providing offersfrom your business exclusively on Instagram, you drive business and purchases, as well as give an incentive for people to follow you.

Spotlight participation. – Share pictures of people with your products, especially if they tag you in a photo or win one of your contests.

Team up with other users to get some shout outs. – Instead of using money for paid mentions on Instagram, focus your effort on building connections with your followers and then furthering engagement with organic shout outs to and from those users.

Examine the performance of your posts. – Identify which of your posts are doing well and have the most likes and comments. Reflect on why they are the best and then implement that into future posts.

Examine the performance of your posts

Examine the performance of your posts

Let the Best Internet Marketing Company Boost Your Instagram Engagement

The ins and outs of building an engaged following on Instagram are extensive, with this list being a fraction of how you can optimize your posts. This is why it is best to have a professional team on your side. With comprehensive knowledge about all social media platforms, Digital Resource is your best resource for everything digital. Contact our online marketing agency today for a dedicated team to assist with your digital needs.

Online Marketing Company | Should My Marketing Be Mobile-Friendly?

If you want to search for business online, do you reach for your smartphone or your laptop? Chance are that you, like the majority of consumers, would reach for your iPhone, Android, or other smartphone device. As a result, in order to be successful, your internet marketing tactics can’t just be desktop-friendly. They need to be mobile-friendly too. Don’t believe us? Keep reading to learn some facts about the importance of going mobile that every business needs to know. Then, contact our online marketing company to start bringing in results.

19 Mobile Marketing Facts to Know

Mobile Search Statistics

Mobile Search Statistics

Mobile Search Statistics

– Almost 60% of all searches are now from mobile devices, with 30% of these being local searches.
– 77% of mobile searches are made even when a desktop is available.
– 40% of mobile searches occur between 6pm and 12pm.
– Mobile devices account for 52% of paid search clicks.
– 70% of searches on mobile devices are followed up with an action within 60 minutes.

Mobile Advertising Statistics

Facebook mobile ads now make up 79% of its business.
– Media brands devote 51% of their online marketing spending to mobile.
– 41% of businesses think attribution transparency is their biggest challenge with mobile advertising.
– In 2018, mobile advertising will account for 58% of all internet advertising, while desktop advertising will only account for 42%.

Mobile Email Statistics

– 69% of emails are opened on mobile devices, which is significantly more than the amount opened on desktops and other devices.
– Company emails influence 69% of consumers to make a mobile purchase.

Mobile Shopping Statistics

– 82% of smartphone users utilize their mobile devices to help them make a buying decision.
– Mobile shopping-related searched have increased by more than 120% in the last year.
– 37% of consumers are more likely to buy a product or service from a mobile-optimized site.
– 93% of people who use their mobile devices to research end up making a purchase, both in physical stores and online.
– 25% of mobile businesses saw 50% of their sales come from mobile devices.

Mobile Loading Time Statistics

– 18% of mobile users abandon a website if it doesn’t load in less than 5 seconds.
47% of consumers expect a mobile webpage to load in 2 seconds or less.
– 18% of mobile users will leave a mobile website (and most likely go to a competitor’s) if the webpage doesn’t load in less than 5 seconds.

Contact Our Online Marketing Company to Learn More

Contact Our Online Marketing Company

There is no hiding from the truth: mobile is taking over. Are your internet marketing efforts mobile-responsive? If not, then it’s time to start or risk losing your customers to a competitor. Luckily, if you don’t know the first thing about making your marketing strategy smartphone-friendly, our online marketing company is here to assist you. Contact our experienced internet marketing team to get started today!

 

Link Build for Business | How Has Linking Building Evolved?

If you want to successfully link build for your business, it’s important to know how link building has evolved and adapted to the ever-changing digital world. So, exactly how has link building changed throughout the years? Keep reading to find out!

 

The Evolution of Link Building

The Evolution of Link Building

1999: Link Exchanges

In the earlier days of Google, businesses used simple tactics such as linking everything back to their site and exchanging nonsense links with other websites in order to increase their search engine rankings.

2001: Directory Submission

In a mere two years, the quick and easy process of linking everything and anything was replaced by directory submissions. This consisted of simply submitting a business website to multiple directories and once upon a time it had a big impact on getting to the top of Google’s search results.

2004: Article Submission

Back in 2004, submitting article links was a great way to establish domain authority and rank power. As a result, hundreds of sites sprang up and accepted content from anyone on any topics, regardless of whether or not they knew what they were writing about.

2006: Paid for Links

Businesses used to pay to have their links placed on a website to gain instant traffic. However, this didn’t last long since Google caught on and put a stop to it by giving no search engine optimization (SEO) value to this type of links.

2008: Linkbait

Businesses began creating linkbait in 2008 to help link build. Linkbait is bad infographics and cheaply written listicle articles that are designed to attract attention and encourage the traffic viewing it to hyperlink to the site. However, Google quickly shut this down too.

2013: Link Removals and Disavows

With such a large crackdown of various link building processes, many businesses experienced algorithmic and manual penalties. Because of this, these businesses were forced to start removing or disavowing all the links and blogs they had paid for in the past.

Present and Future: Link Earning

Link building isn’t just about building links; it’s about earning links. It involves creating content that actually provides value so that it is shared and earns links naturally. This takes a lot more work than the link building tactics of the past, but it is the one way that lasts and will bring businesses the results that they want for years to come.

Link Earning

Are You Ready to Link Build for Your Business?

Based on the evolution of link building, it’s safe to say that the only way to effectively link build for your business is by teaming up with an internet marketing company. For the best internet marketing company to build links and make sure that your business gets on the first page of Google, look no further than Digital Resource. Our link building experts have proven tactics that are constantly adapting to ensure that your business achieves the best results. Contact our internet marketing team today to learn more!