Do you want to grow your small business? Then it’s time to start utilizing the power of the internet! Keep reading to learn about some can’t miss tactics used by our internet marketing firm to make sure that your business reaches new levels of success.
1. Write a Blog
Creating fresh content with a blog on your business’s website is a MUST for search engine optimization (SEO) purposes. Not to mention, offering useful information for your customers will help establish you as an authority in your industry.
2. Build a Social Media Presence
Sign up and build a profile on every social media platform your target market is on. Then, make your presence known by posting, sharing content, and interacting with people on all of them.
3. Make Videos
Professionally made videos can do wonders for your website and social media content. It’s a great way to get and keep traffic on your site.
4. Use Keyword Research
Research which keywords your target market is using to find you. Then, use these keywords to optimize your website and content.
5. Google Your Competition
Know what your competition is doing well and what they are doing poorly online. That way, you can jump into any holes they might have left.
6. Respond to Negative Reviews
Ignoring or deleting negative comments and reviews about your business online will only make matters worse. Instead, respond calmly and try to fix the problem.
7. Respond to Positive Reviews
Responses aren’t solely for negative reviews. Let people know you appreciate their feedback and build brand loyalty by commenting on positive ones too.
8. Get Citations in Your Local Listings
Do wonders for your local SEO rankings by making sure that your business is listed on Google My Business, Yelp, Bing, and all other local listings.
9. Be Consistent
Always double check that your business’s name, address, and phone number is listed and consistent on all local listings, websites, social media platforms, etc.
10. Make Your Site Mobile Friendly
The internet isn’t just for computers. Nowadays, everyone uses the internet on their phones. As a result, it’s imperative that your site provides a mobile-friendly experience. Not to mention, Google now has a mobile-first index, so it will help your Google rankings too.
11. Get Live Chat
Live chat enables you to connect with site visitors and get more leads in ways that traditional forms of contact cannot.
12. Hire an Internet Marketing Firm
Clearly, there are a lot of facets to internet marketing. The best way to successfully put all of these internet marketing tactics into action is by hiring an internet marketing firm to do all of the heavy lifting for you. For the best internet marketing firm in Florida, look no further than Digital Resource. Our proprietary internet marketing solutions will guarantee that your business gets the most out of the constantly growing digital world! Request a free internet marketing analysis from our experienced and knowledgeable team today!
Digital Resource is the SEO company which combines effective strategies & creative ideas with the team of specialist to deliver outstanding results. To get more details, call us at (561) 429-2585 or visit our site: Yourdigitalresource.com
SEO continues to grow and because of that businesses have to pay more attention to their SEO strategy. To improve SEO ranking can be an overwhelming task and often key SEO elements are overlooked. It is important that these five elements are executed properly to ensure maximum SEO value. Continue reading to learn the top five SEO strategies that are hurting your business.
Keywords use to be the only way that search engines would recognize websites. Now, there has been a shift and content has become king. Business across the world are making the mistake of keyword stuffing. Stuffing keywords means that you are using the same word or phrase multiple times while sacrificing content. When doing this search engines will penalize your website because it does not offer value to readers. It is important to focus on one or two keywords that pertain to your business.
- Image Optimization
People care more about visuals now more than ever before! Visual content helps businesses to increase their engagement and get more likes and shares. Businesses often misunderstand that search engines cannot “see” images, they can only recognize the text that is attached to the image. To ensure that your visuals are reaching the most relevant audience it is important to name your files and always use an alt-description. It is also important to remember that the faster your business website loads, the better you improve SEO ranking. Compressing your image file size will achieve this without loss of quality.
- Anchor Text
Anchor text is the clickable words that link to other websites or pages on your own website. If anchor text is used incorrectly this could cause major problems for your SEO. Anchor text is an important part of SEO because it gives your website increased authority which improves your ranking. When you are building homepage links the majority of anchor text should come from your business. Remember, to keep your website looking natural you need to have a variation of phrases and links with the URL as an anchor. The major mistake made with anchor text is using too many main key phrases that pertain to your business. Keep these to a minimum and your SEO will improve.
- Link Strategy
As a business, you need to have a link building strategy in order to continue improving your SEO ranking. It does not matter what if you have amazing content if you don’t have a strategy. Treat your links like they are limited. You only have a small amount and you want to stretch it as far as possible. This would involve using three to four relevant high-quality backlinks versus one hundred backlinks from dubious sources. It is more important to focus on long-term SEO success!
Should I Hire a Professional? | Improve SEO Ranking
Yes! The internet is a competitive place. Your business needs to pay close attention to its SEO strategy in order to improve SEO ranking. A dedicated SEO team can help your business improve its SEO ranking. At Digital Resource, we can assist you with your SEO goals! Contact our SEO team today to learn more.