Small Business Internet Marketing | 4 Reasons Why SEO Is Important

SEO is an important marketing outlet that can bring your business more sales and customers. It has been proven that SEO can have a better return on investment than compared to traditional advertising efforts. SEO provides investment, awareness, strategy, and improved social media. Keep reading to learn why your small business internet marketing efforts need to include SEO!

Small Business Internet Marketing

4 Reasons Why SEO Is Important

1. Good Investment

When you implement SEO into your marketing strategy you receive a high return on investment. Your business ranks for certain keywords and by focusing on those and using them throughout your social media, website, and online listings will improve your Google ranking. The ensures that you are ranking high on Google organically rather than paying for Google advertisements. Raising your Google ranking to one of the top three spots on Google will ensure that people are visiting your website. Over time your business will make a high return on its investment in SEO because of its position on search engines.

2. Boosts Business Awareness

With an SEO strategy in place, your business will increase the number of people who are introduced to your business. The Internet is where most people get their information because it is so convenient. They can search for a business, business reviews, review products, and make purchases. You’ll need an SEO strategy in place to capitalize on this opportunity to rank high on Google to boost business awareness.

3. Long-Term Strategy

SEO is a long-term strategy and it has no signs of leaving anytime soon. It is possible for SEO to deliver quick results but it takes constant effort to keep your ranking status. Natural search results SEO will save you money in the long run because PPC (pay per click) advertisements are costly and only provide results for the time they are enacted. When done correctly, SEO is long lasting and can keep you on the first page or search engines for years to come. SEO isn’t a large expense because it is already delivering a high ROI without any paid advertisements.

4. Improves Social Media Presence

Social media is a necessary component of your SEO strategy. It involves frequent updates using popular keywords. Not having an updated and relevant social media presence will have a negative impact on your Google ranking. Googles algorithm places a high importance on a social media presence so it is important to focus on updating frequently. Google also takes into account the length of time the profiles have been active so it’s important to begin building that history as soon as possible.

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How Do I Implement Small Business Internet Marketing?

It is important to remember that SEO is one of the most effective forms of advertising available today. This is because of a large amount of traffic on search engines and the lower cost versus other forms of advertising. If you’re not employing an SEO strategy you are missing out on sales and because they cannot find your business. Contact our team of small business internet marketing specialists to learn how your business can benefit from our SEO services!

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SEO Tools | How to Harness the Power of the Hashtag

When it comes to marketing through social media, the hashtag has emerged as a vital tool for your business. From being able to build brand awareness across platforms, to assisting your audience in finding you, hashtags are quickly becoming irreplaceable. Using hashtags as an SEO tool means understanding what your audience will be searching to find you. Connecting these ideas with keywords will help to increase your social media presence, all the while attracting new customers to you! So, how do you use hashtags efficiently? You certainly do not need to overdo it, but leveraging their power will undoubtedly benefit your online presence.

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Using Hashtags as a SEO Tool

Regardless of how hashtags came to be, they are a huge component of social media marketing today. There are countless ways your business can use hashtags to amplify your marketing, but the main purpose is to connect your thoughts on all platforms. Just like with what keywords your target when creating content on your webpage, hashtags are geared to engage a specific audience looking for that word. For example, if a person searches #southfloridahairsalon, every hair salon using that hashtag will show. This is an ingenious tool created to simplify the keyword search process. The key is crafting your content so it is using strategic hashtags. These can be anything from your business name, your specialty, your location or keywords most relevant to you. Researching what hashtags already are most popular helps to make the most out of this as an SEO tool.

What Can you do With Hashtags?

Promote Yourself

Now that basically everyone is on social media, it is understandable there needed to be a way to organize everything across all the outlets. Hashtags have efficiently connected these outlets, and allows you to cross promote your business. A hashtag that resonates well with your business will be adopted by your customers, and all your social media traffic can be affected. Although it may be tempting, don’t over-do it! Twitter officially recommends no more than two hashtags per tweet. Too many hashtags devalue the strength of the tool, and can permanently cheapen your brands image.

Crowdsource

Not only can your business use hashtags to communicate with your audience, your audience can utilize this as well. As an SEO tool, creating a hashtag that relates to your business encourages users to post using it. Making the conversation two ways will make your audience feel connected to your brand, and this will foster brand loyalty.

Gain Vital Feedback

The greatest use of social media for your business is the ability to get instant feedback regarding your product. Setting up a hashtag that initiates the kind of feedback you want users to provide will allow your audience to chime in with their opinions. Not all hashtags will give a positive response from users, so watching the analytics for your word choices will make you are making the most of this SEO tool.Depending on the turnout of the hashtag campaign, you can make some adjustments to improve the way you make hashtags.

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Need Help?

Hashtags as an SEO too are undeniably beneficial to your business. Once you figure out how this tool works, you can leverage your business across multiple platforms, and gain audiences across the world. Creating the perfect hashtag strategy may seem complex, but do not worry! With a devoted social media marketing team, you can directly see the benefit of hashtags as SEO tools! Contact Digital Resource to see how we can amplify your social media presence today!