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Page Rankings | 8 Essential SEO Tips for URL Optimization

Do you remember the last time you scrolled past the first page Google? Chances are that it’s been a while, if ever. It’s probably no surprise to you either that the majority of consumers are no different. As a result, if you want your business to be success, it’s not enough to just be online. You also need to have top search engine page rankings. And getting to the top of Google search results and boosting your page rankings all begins with optimizing your URL. Keep reading to find out more.

Why Are URLs Important for Search Engine Optimization?

 Most businesses underestimate the power that their website URLs have in their page rankings. But they shouldn’t. URLs are extremely important for search engine optimization (SEO). This is because your URLs are often the first thing that both Google and your customers see. Not to mention, they are the building blocks of an effective site hierarchy. However, creating a SEO friendly URL is a lot easier said than done.


How Can I Create a SEO Friendly URL?

 There is a lot that goes into cultivating a SEO friendly URL that will help your business’s website climb page rankings. However, to help you get started, we compiled a list of some can’t miss SEO tips for URL optimization.

  • Make sure that your URLs are readable. If you can’t understand your URLs, neither can search engines.
  • Always use hyphens to separate the words in your URLs since Google does not read underscores. For example, make your URL instead of
  • Don’t use any capital letters in your URLs. URLs are case sensitive to placing capital letters in it will only confuse search engines and visitors.
  • Block any and all bad URLs with robots.txt. This tells search engines to ignore dynamic URLs that point to your canonical URL.
  • Use canonical URLs and avoid a duplicate content penalty by informing search engines your preferred domain and preferred web pages.
  • Upload a favicon. This will not only build your brand but will build trust with both your site visitors and search engines as well.
  • Utilize 301 redirects to tell Google about any changes to your URLS so you don’t lose your page rankings.
  • Always remember to add target keywords in your URLs. By doing so, any search engines that read your URLs will be able to connect browsers with relevant content and have your site rank for those specific keywords.


How Else Can I Improve My Page Rankings?

 Optimizing your URL isn’t the only way that your business can climb page rankings. In fact, there are countless SEO tactics that can make sure that you get to the top of Google search results. But, thanks to constant updates and ranking factors, SEO is complicated and confusing. As a result, one of the best ways to guarantee an improvement in your page rankings is by allowing an internet marketing company do all the hard work for you. For the best team of internet marketers to handle all of your SEO needs, look no further than Digital Resource. We would love to assist your business in reaching new levels of success. Contact our SEO experts today to learn more!


Building Links | How Can My Small Business Build Local Links?

There’s no hiding from the truth: if you want your small business to get to the top of Google search results, you need to start building links. But most businesses already now know this. As a result, it’s important to find an edge. Luckily, there are certain link building techniques that can make sure you outrank your competitors. One of these ways is thinking locally when it comes to link building. Keep reading for some can’t miss local link building techniques for small businesses!

Local Link Building

Take Advantage of Local Resources

One of the most effective techniques for building links locally is by taking advantage of local resources. Drive traffic to your site and boost local SEO by getting listed in local directories and review sites. Also, ask any local partners if they can link back to your site on their “Partnership” page on their website. If you haven’t established a partnership with any other local businesses, build local links by giving testimonials to businesses you regularly interact with. Another great way to take advantage of local resources for the sake of building links is by participating in local community events to earn recognition and links from local news outlets.

Make Building Links Easy for People

An easy way to local link build is make it easy for other people. You can do this by creating a “Link to Us” page on your business website to make it as easy as possible for other people to link back to you. You can also do this by generating an HTML link snippet at the end of each piece of content you create.

Practice Strategic Blogging

Blogging strategically is another local link building technique. What does strategic blogging consist of? It entails publishing content that people like and captures their interests in an on-promotional way, guest blogging for other businesses and creating content based on their blog requirements, and conducting keyword research and targeting the right keywords. With strategic blogging, you will be able to produce quality back links from other blogs while also allowing people to share and link back to you.

Don’t Forget to Link Build Images

Both the process and positive effects of building links isn’t reserved to merely written content. You can also link build images. Let other people and local businesses use your website’s images, but always ensure that they link and attribute the images back to your business.


Work with a Reputable Internet Marketing Company

It’s time to unlock your business’s potential through effective local link building. And there is no better way to guarantee results than by working with a reputable and experienced internet marketing company. Luckily, you can find the best team of internet marketers in South Florida to start building links for your company at Digital Resource. Begin your journey towards the first page of Google by requesting a complimentary link building analysis from us today!

Web Design Agency | What Is Responsive Web Design?

Have you heard of responsive web design but have no idea what is? Then it is time to find out! Luckily, our web design agency is ready to provide you with all of the information that you need to know about responsive web design so that you can see for yourself why it’s essential for your business. Keep reading to find out what responsive web design is and how it can take your business to new levels of success.

What is Responsive Web Design?

Responsive web design is the approach that suggests that the design and development of a business’s website should adapt to the user’s environment and behavior based on screen size, platform, and orientation. As a result, responsive web design enables a website to respond to the device that it is being viewed on. This presents the perfect experience for all users no matter if they are surfing the web on their smartphone, tablet, computer, or any other type of device.

web design

How Does Responsive Web Design Work?

Responsive web design works by targeting the width of each user’s web browser in order to determine how much space is available and how it is supposed to display the website. In order to achieve this, breakpoints are set up to allow the web design agency to target ranges that define specific types of displays. There are typically breakpoints for smartphones, tablets, and desktops since those are the most popular internet browsers.

What Are the Benefits of Responsive Web Design?

When handled by a reputable and experienced web design agency, there are countless benefits of utilizing responsive web design for your business’s site. Some of the most noteworthy advantages of responsive web design includes:

– Looks great everywhere, no matter how it is viewed.
– Eliminates the need to zoom in or out in order to read content on smaller devices.
– Creates a consistent and tailored user experience to any and all users.
– All pages are available on every type of device.
Helps improve search engine rankings.

Should I Make the Switch to Responsive Web Design?

Would you like to have only one business website that caters to all of your current and potential customers on any device? If yes, then it is time to make the switch to responsive web design. That way, your website will re-size and re-orient for mobile phones and tablets of all different screen resolutions, which will heighten your chances of achieving optimal business success.

Web Design Agency

Where Can I Find the Best Web Design Agency?

For the best web design agency for your business’s website, look no further than Digital Resource. We have a top-notch team ready to create the best possible website for your business. Furthermore, we will make sure that your website is responsive, search engine optimized, works and looks great, and fits your exact requirements. Are you ready to get started? Then contact our South Florida web design team today!