What is Inbound Marketing? | Miami Online Marketing Company

Marketing is not what is used to be. The days of using outbound marketing to try attract customers through billboards, radio, direct mail, and television commercials are over. Thanks to growing two-way mediums, such as the internet, these old school forms of marketing are losing their efficiency and consumers are becoming increasingly put off by intrusive marketing tactics. But as one system of marketing declines, a new type is gaining steam. This new type of marketing is none other than inbound marketing. What in inbound marketing? And, more importantly, how can a Miami online marketing company use it to help your business? Keep reading to find out the answers to all of your inbound marketing questions.

What is Inbound Marketing?

Inbound marketing is any marketing tactic that relies on earning people’s interest instead of buying it. It focuses on targeted techniques such as social media, search engine optimization (SEO), and content creation to help bring customers to you, rather than using marketing methods that fight for their attention. Inbound marketing is all about creating and sharing content that is specifically designed to appeal to your dream customers. As a result, inbound marketing helps increase traffic to your website and brings in higher converting leads.

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How to Grow Your Business with Inbound Marketing

Now that you have the answers to “what is inbound marketing?”, it’s time for our Miami online marketing company to explain how to use it. Below are 5 steps to bring in more qualified leads using inbound marketing.

Step 1: Create Captivating Content

The best way to attract your potential customers is by creating valuable and compelling content. Create infographics, personalized images, blog posts, interactive websites, videos, eBooks, and anything else that you think consumers might be interested in. Just make sure to create content that provides value to browsers, while still remaining relevant to your business.

Step 2: Get Found by Potential Customers

After you create your content, it’s time to put it out there and get found by potential customers. This is where SEO and social media comes in. Get discovered by people who are searching for the information that you are providing by using advanced SEO techniques and optimizing keywords that are targeted to your dream audience. Also, share your posts on all of your social media accounts and utilize appropriate hashtags to help drive traffic to your website.

Step 3: Convert Visitors into Leads and Leads into Buyers

Once you get potential customers to your site, construct a landing page to encourage them to share their contact information with you. You can help steer them towards your landing page by incorporating calls to action to you content. As you cultivate the list of people who are interested in your content, you can further build the relationship by posting and interacting on social media until they are ready to buy.

Step 4: Analyze and Optimize

It’s essential to monitor your results and make adjustment to your strategy in order to maintain a successful inbound marketing campaign. Monitor and utilize analytics to see which specific tactics work, and which don’t, and then optimize your content and offers as necessary.

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Step 5: Use a Miami Online Marketing Company to Maximize Success

The best way to guarantee optimal success is by enlisting in the help of a Miami online marketing company. Internet marketing companies fully understand the answer to “what is inbound marketing?” and possess all of the knowledge and skills that are necessary for success. Not to mention, by outsourcing your inbound marketing, you are able to focus on what really matters: your business. If you have any questions about inbound marketing or are interested in teaming up with an online marketing company, contact Digital Resource. Our team of internet marketers have a proven record of success and would love to help your business in the digital world. Get a FREE internet marketing analysis today!

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What is SEO Link Building? | West Palm Beach Internet Marketing Company

Before April 2012, getting a great search ranking on search engines was easy. All you had to do was spend a little money, place a few links here and there, and you could end up on the first page of Google. However, this is no longer the case. Thanks to countless Google updates, now you have to strategize and work hard for your rankings. And a great way to start your search engine optimization (SEO) efforts is with link building. But if you don’t know the first thing about SEO link building don’t worry; our West Palm Beach internet marketing company is here to help. Keep reading to learn what exactly SEO link building is and why you need to incorporate it into your digital marketing strategy!

What is SEO Link Building?

Broadly defined, link building is the process of acquiring hyperlinks from other websites and placing them throughout your own. A hyperlink, or link, is a way for browsers to go from one internet page to the next. But links aren’t merely used by people, their utilized by search engines as well. Search engines use links to crawl the web. They crawl both the links between individual pages on your website and the links between entire websites. As a result, link building and search rankings go in hand-in-hand. Now that you know what link building for SEO is, it’s time for our West Palm Beach internet marketing company to help you understand why it’s so important.

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Why is It Important?

SEO link building is important largely due to the fact that it’s one of the most important aspects of getting top search results. Google even confirmed that links are their #1 ranking factor.Through links, search engines analyze the popularity of sites and pages based on the number and popularity of the pages that are linking to them. Additionally, they use links for other metrics such as trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very limited links from trusted sources.

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However, despite being such an essential part of SEO, link building also extremely challenging. SEO link building involves many different techniques. But it’s worth the effort. When link building is done right, it can put you way ahead of your competition.Due to it’s importance and difficulty, you must treat link building as an art. It requires creativity, skill, and hard work. As a result, the best way to guarantee great link building is by enlisting in the help of a reputable West Palm Beach internet marketing company.

Learn More from Our West Palm Beach Internet Marketing Company!

It’s clear that if you want your business to reach top search results on Google, you need to start incorporating SEO link building into your digital marketing strategy! Learn more about link building and other SEO techniques by contacting our West Palm Beach internet marketing company today! Our online marketing experts can help develop an effective SEO plan for your business and help you reach new levels of success. Get a free SEO analysis today!

Internet Marketing Company | 4 Content Creation Tips for Success

Content creation is harder than ever before. 90% of companies use content marketing. That’s a lot of content for your company to compete with. As a result, every day it gets more and more difficult to create an image, caption, blog, video, etc. that can grab the attention of your target audience as they quickly scroll through their newsfeed. Despite being increasingly difficult to create, the need for content in order to boost SEO rankings and gain higher converting leads remains the same. If you’re having trouble generating effective content for your business, don’t worry, our internet marketing company is here to help. Keep reading to learn 4 great content creation tips for success!

4 Content Creation Tips from Our Internet Marketing Company

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Tip #1: Create Original Content

When it comes to content creation, originality can go a long a way. Copying other businesses content holds the potential for your visitors not to trust you. Not to mention, Google penalizes pages with copied content. Try to create content new and original content with a personal spin on it. Additionally, it’s important to add original content to all of your digital channels on a regular basis. This keeps your audience coming back for more, increases your search rankings, and helps you get the most bang for your buck.

Tip #2: Always Incorporate Visuals

Text is always going to be a major part of content for businesses. However, 90% of information transmitted to the brain is visual. Furthermore, colored visuals increase people’s willingness to read content by 80%. As a result, visuals always need to incorporated with the text as well. Videos, photos, infographics, animations, and gifs are all effective visuals. Without images, you stand a slim chance of content success.

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Tip #3: Utilize Trending Topics

One of the best ways to capture the attention of browsers is by creating content that correlates with a trending topic. Research popular hashtags or current events that are getting a lot of traction from your target audience. Then, if something trending correlates with your business or industry, create content around it. Trending topics are an extremely valuable platform for content creation, so use it!

Tip #4: Don’t Forget About Quality

It’s true that content is king, but only if your business is producing quality content. People want valuable, informative, and well-produced material. Because of this, if they don’t get it from you, they will get it from one of your competitors. Not only does your audience care about quality content, but search engines care as well. Low quality content gets penalized by Google and other search engines. If your content quality is poor, the results won’t be good.

No matter if you’re creating content for your business’s social media pages, blog, or website, you cannot go another day with mediocre content. Start creating effective content for your business today. If you have any questions about content creation or content marketing in general, contact our internet marketing company. We can help your business reach new levels of success in the digital world. Connect with our internet marketing team in West Palm Beach today!

Web Marketing Companies | 4 Most Common Mistakes

Mistakes happen. It’s inevitable. But when web marketing companies make mistakes, it can harm your business. Internet marketing mistakes can cost money, traffic opportunity, and growth. As a result, it’s important for you to be able to recognize the most common mistakes made by web marketing companies. Knowing these blunders will help you know which company to team up with, and which companies to avoid. What are these mistakes?! Keep reading to find out!

4 Common Mistakes Made by Web Marketing Companies

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Mistake #1: No Clear Goals

One of the biggest mistakes that web marketing companies make is not establishing clear goals at the start of a new campaign. They just dive right in without any measurable objectives. It’s essential for the internet marketing company to define goals, whether it be more sales or increased brand awareness, by communicating with the business they are working with. Without doing so, the entire marketing campaign will be a big old mess.

Mistake #2: Buying Social Media Followers

Having a ton of social media followers is definitely appealing. It makes your look popular, reputable, and well-established. It also makes it appear that your internet marketers are doing a good job. As a result, many digital marketing companies buy social media followers. This is a huge mistake. Followers mean nothing to businesses if they are just sitting there. It’s important to build a network of real people that interact with the page and are likely to become future costumers. Furthermore, people are smart and can immediately tell if you’ve bought fake followers. Once they find out that your business bought a fan base, they will deem you as untrustworthy and move onto one of your competitors.

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Mistake #3: Not Having a Blog

Not having a business blog is a major disadvantage. Your web marketing company must be blogging for you on a regular basis. If they aren’t, they’re making a huge mistake. Publishing new content not only gives your visitors something to constantly engage with, but it also does wonders for SEO. Google and other search engines notice when you add content, and they thank you for it by giving your website better rankings. Furthermore, a blog is the perfect spot to place important keywords.

Mistake #4: Not Analyzing and Optimizing

The importance of optimizing internet marketing tactics based on analytics can not be understated. Online marketing is a never-ending process that requires constant attention. It’s essential to take data and then make changes to the campaign based on the results. It’s the only way to guarantee the best possible results for years to come. Despite this importance, many internet marketing companies don’t analyze and optimize. This is largely due to the company not knowing that measurable data is available or not fully understanding how to do it.

With so many different web marketing companies out there, it’s essential to choose one that will help, not hurt, your business! If you have any further questions about internet marketing or are looking for a company that knows how to avoid common marketing mistakes, contact us! Our digital marketing experts in West Palm Beach can help your business reach new levels of success! Get a free internet marketing analysis today!