How to Use Twitter for Business

An effective Twitter strategy is essential for any business. Using Twitter for business helps develop and promote your brand, interact with followers, monitor conversations, promote thought leadership, and generate leads and customers.

Effective Twitter Strategy For Business

Don’t believe that 140-characters can have such an impact? Then take a look at these statistics:

66% of people have discovered a new business on Twitter
– 94% of people plan to buy from the businesses they follow
– 69% of people have made a purchase based on something they saw on Twitter

Now that you know why you need Twitter, it’s time to learn how to use it. Keep reading to find out how to use Twitter for business!

Build Your Twitter Profile

Creating and building your profile is the first step of using Twitter for business. Your profile is the foundation of your entire account. It’s the place where you can tell your business story. Make sure to fill out the entire profile. This includes your location, website, and bio. Your bio should effectively explain to people what your business is and how you can help them.

build-your-twitter-profile

Your account name and corresponding images (profile and cover photo)are also an essential part of your business’s Twitter profile. Choose an account name and imagesthat are consistent with your other social media accounts.Consistency helps people identify your business and builds trust.

Create Effective Tweets

Once you’ve built your profile, it’s time to attract people to it by creating effective Tweets! Write Tweets that spark conversations and keep followers engaged. Include photos, videos, or any other type of visuals when applicable. Tweet useful and relevant content that your followers would like to read, favorite, or retweet. And do it often! If you only tweet once or twice a week, you risk people forgetting about you. Try to post daily to ensure you’re on the top of everyone’s mind. Don’t forget to use appropriate trending hashtags. This will help you reach new audiences and expand your reach.

Manage Your Account

There’s so much more to managing a Twitter account than just building a profile and creating Tweets. It’s also important to interact with your followers and different accounts. Reply or Direct Message (DM) when people mention or try to communicate with your business. By interacting with your followers, you create a conversation and build loyalty. Just remember to respond in a professional and polite manner.

Track Your Results

No matter how well you’re doing on Twitter, you must track your results. Monitor what days are best for Tweeting, what type of content gets the most engagement, and the demographics of your followers. Use this information to then optimize your account and expand your reach. Replicate the things that are working and reevaluate or rework the posts that aren’t working.

Track Your Results

Are You Ready to Starting Using Twitter for Business?

Don’t waste anymore time. See all of the benefits this social media platform has to offer for yourself. Start using Twitter for business today! If you have any questions about using Twitter for business, contact us. Digital Resource can help your business grow through internet marketing. Connect with our South Florida social media marketing experts online today!

Advertisements

7 Secrets for Great Web Design in Florida

Having a website is a MUST for any type of business. However, just having a website is not enough to guarantee success. 85% of potential customers will leave a site if it’s poorly designed. If you want your business to grow, it’s imperative to have an effective web design. If you want your business to have a great web design in Florida, these secrets can help!

1) Design for Mobile Devices First

Don’t just consider mobile devices when designing a website, instead design the website for them. Every day, people are using desktops less and phones more. 78% of website views are conducted on smartphones and tablets. This percentage continues to grow as mobile navigation improves and more devices are released. It’s essential to make sure your website is responsive and viewable on smartphones.

Mobile First Web Design

Mobile First Web Design

2) Utilize Visuals

Make visitors want to explore your site with an eye-catching design. The best way to grab the attention of browsers is with visuals. 90% of information transmitted to the brain is visual. Utilize photos, graphics, videos, slideshows, etc. all throughout your site. Just make sure that all visuals are relevant, uploaded in PNG or JPEG format, and that none of the images are too large (this will slow the loading speed).

3) Follow the 3-Click Rule

The easier your site is to navigate, the more effective it will be. Following the 3-click rule guarantees clear navigation. This rule means that users can find the information they are searching for in 3 clicks or less.

4) Copy is About Quality, Not Quantity

When people started hearing the phrase, “content is king,” many misinterpreted it to mean “write as much as possible.” But writing too much content only hurts your web design. People have grown less tolerant of sites filled with pointless lines of useless copy. Fill the screen with valuable and high quality copy. Less is more.

5) Show Authenticity

Always try to appear real to your audience on your website. Try not to incorporate stock photography in your web design. Instead, try real photos from around your office and of your staff and customers. Why is authenticity important? Because in today’s world, relatable companies can beat out even the biggest and strongest brands.

6) Evoke Emotion

Purchase decisions are often made based on emotions. The more your website is able to evoke emotions, the greater chance visitors will turn into customers. Trigger emotions with colors, images, fonts, layout, and copy throughout the site.

7) The Site Is Never Done

Designing the website isn’t over once it launches. The internet is constantly changing. It’s essential to continually monitor, analyze, and optimize your web presence. Doing this guarantees a successful web design for years to come.

effective-web-design

Effective Web Design

These are just a few of the many secrets for web design success. Interested in learning more? Start building the most effective web design in Florida by contacting us! Our internet marketers can help you build the website of your dreams. Connect with our South Florida web design company today!

How to Use Instagram Hashtags | Social Media Marketing

Hashtags are everywhere these days. They’re on Twitter, Pinterest, Facebook, Google+, and Instagram. Hashtags have become an essential part of any successful social media marketing strategy. This is especially true when it comes to Instagram. Despite its importance, many businesses have no idea how to use Instagram hashtags.Even worse, some businesses don’t even use them at all. Keep reading to understand why you need Instagram hashtags and how to use them!

How-to-Use-Instagram-Hashtags

 Why Your Business Needs to Use Instagram Hashtags

 If you want to grow your business using Instagram, you need to use hashtags. Instagram hashtags have the ability to expand your reach, amplify your brand, target your marketing, improve your SEO, and help you get found by potential customers. In fact, posts with at least one Instagram hashtag get 12.6% more engagement than posts with no hashtags at all. The only downside? Instagram hashtags only work if you know how to use them.

Hashtags-Engagement

How to Use Instagram Has­­htags

 Knowing how to use Instagram hashtags is all about having the right strategy. Get on the path towards social media marketing success by following these 5 tips!

Instagram-Hashtags-Tips

Use the Right Amount of Hashtags

 You can use up to 30 hashtags per Instagram post. But just because you can, doesn’t mean you should! Using too many hashtags can be just as bad as using none at all. Using too few limits the amount of exposure your post will receive. But using too many looks like spam and might annoy your followers. You have to find your magic number. While the perfect amount of hashtags depends on your brand and audience, your sweet spot will likely range between 5 and 10 hashtags.

Make Sure Your Hashtags Are Relevant

 Your hashtags should include relevant keywords that relate directly to your specific post as well as your industry. Feel free to look and see what others in your industry are using. If you find certain hashtags that work really well, try to incorporate those into your posts too.

For example, if you’re in the fashion industry, try to use tags such as #fashion, #instastyle, #fashionaddict,#style, etc. If you then post a picture of a shoe you offer, you can also add #shoeoftheday, #justaddsole, #footwear, and so on. Using hashtags that are related to your specific post and industry is how your target audience will be able to find you!

Include Trending Hashtags

When you see a trending hashtag that relates to your business, use it in your Instagram posts. By using a trending tag in your content, you can potentially get your message seen to a massive audience. Just remember that trends are constantly changing so be sure to stay on top of them. Also, try not to post about trends that are unrelated to your business. It is seen as poor etiquette and might deter potential customers.

 Create Branded Hashtags

 Utilizing branded hashtags can help establish brand recognition. For example, if you’re a dental practice called “Florida Dental”, some great branded hashtags could be #floridadental or #floridadentalsmiles. Place one or two of these with your posts. For ultimate exposure, encourage your followers to post about your products or services using your branded hashtags too. Just make sure your branded hashtag isn’t already being used by another business.

 Combine Popular and Less Popular Hashtags

 Using Instagram hashtags with different levels of popularity is another way to get the most out of your hashtag strategy. Popular hashtags will get you immediate results, but your post will soon get lost in the archives of the hashtag due to so many others account using it too. Less popular hashtags may not produce speedy results, but your posts will live longer and yield long-term results. By using both popular and less popular hashtags, you will ensure that your post will get the benefits from both.

Using-Instagram-Hashtags

Don’t let another day go by without knowing how to use Instagram hashtags. Start getting the most out Instagram by taking advantage of hashtags! If you have any questions about developing an Instagram hashtag strategy for your business or social media in general, contact Digital Resource! Call 561-429-2585 or connect with our South Florida internet marketing agency online today!