Focus Keyword: how to use Instagram hashtags

 

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How to Use Instagram Hashtags | Social Media Marketing

 

Hashtags are everywhere these days. They’re on Twitter, Pinterest, Facebook, Google+, and Instagram. Hashtags have become an essential part of any successful social media marketing strategy. This is especially true when it comes to Instagram. Despite its importance, many businesses have no idea how to use Instagram hashtags.Even worse, some businesses don’t even use them at all. Keep reading to understand why you need Instagram hashtags and how to use them!

 

Why Your Business Needs to Use Instagram Hashtags

 

If you want to grow your business using Instagram, you need to use hashtags. Instagram hashtags have the ability to expand your reach, amplify your brand, target your marketing, improve your SEO, and help you get found by potential customers. In fact, posts with at least one Instagram hashtag get 12.6% more engagement than posts with no hashtags at all. The only downside? Instagram hashtags only work if you know how to use them.

 

 

How to Use Instagram Has­­htags

 

Knowing how to use Instagram hashtags is all about having the right strategy. Get on the path towards social media marketing success by following these 5 tips!

 

 

Use the Right Amount of Hashtags

 

You can use up to 30 hashtags per Instagram post. But just because you can, doesn’t mean you should! Using too many hashtags can be just as bad as using none at all. Using too few limits the amount of exposure your post will receive. But using too many looks like spam and might annoy your followers. You have to find your magic number. While the perfect amount of hashtags depends on your brand and audience, your sweet spot will likely range between 5 and 10 hashtags.

 

Make Sure Your Hashtags Are Relevant

 

Your hashtags should include relevant keywords that relate directly to your specific post as well as your industry. Feel free to look and see what others in your industry are using. If you find certain hashtags that work really well, try to incorporate those into your posts too.

 

For example, if you’re in the fashion industry, try to use tags such as #fashion, #instastyle, #fashionaddict,#style, etc. If you then post a picture of a shoe you offer, you can also add #shoeoftheday, #justaddsole, #footwear, and so on. Using hashtags that are related to your specific post and industry is how your target audience will be able to find you!

 

Include Trending Hashtags

 

When you see a trending hashtag that relates to your business, use it in your Instagram posts. By using a trending tag in your content, you can potentially get your message seen to a massive audience. Just remember that trends are constantly changing so be sure to stay on top of them. Also, try not to post about trends that are unrelated to your business. It is seen as poor etiquette and might deter potential customers.

 

Create Branded Hashtags

 

Utilizing branded hashtags can help establish brand recognition. For example, if you’re a dental practice called “Florida Dental”, some great branded hashtags could be #floridadental or #floridadentalsmiles. Place one or two of these with your posts. For ultimate exposure, encourage your followers to post about your products or services using your branded hashtags too. Just make sure your branded hashtag isn’t already being used by another business.

 

Combine Popular and Less Popular Hashtags

 

Using Instagram hashtags with different levels of popularity is another way to get the most out of your hashtag strategy. Popular hashtags will get you immediate results, but your post will soon get lost in the archives of the hashtag due to so many others account using it too. Less popular hashtags may not produce speedy results, but your posts will live longer and yield long-term results. By using both popular and less popular hashtags, you will ensure that your post will get the benefits from both.

 

 

Don’t let another day go by without knowing how to use Instagram hashtags. Start getting the most out Instagram by taking advantage of hashtags! If you have any questions about developing an Instagram hashtag strategy for your business or social media in general, contact Digital Resource! Call 561-429-2585 or connect with our South Florida internet marketing agency online today!

 

Improve SEO Ranking | 5 SEO Mistakes That Are Hurting Your Business

SEO continues to grow and because of that businesses have to pay more attention to their SEO strategy. To improve SEO ranking can be an overwhelming task and often key SEO elements are overlooked. It is important that these five elements are executed properly to ensure maximum SEO value. Continue reading to learn the top five SEO strategies that are hurting your business.

Improve SEO Ranking

  1. Keywords

Keywords use to be the only way that search engines would recognize websites. Now, there has been a shift and content has become king. Business across the world are making the mistake of keyword stuffing. Stuffing keywords means that you are using the same word or phrase multiple times while sacrificing content. When doing this search engines will penalize your website because it does not offer value to readers. It is important to focus on one or two keywords that pertain to your business.

  1. Image Optimization

People care more about visuals now more than ever before! Visual content helps businesses to increase their engagement and get more likes and shares. Businesses often misunderstand that search engines cannot “see” images, they can only recognize the text that is attached to the image. To ensure that your visuals are reaching the most relevant audience it is important to name your files and always use an alt-description. It is also important to remember that the faster your business website loads, the better you improve SEO ranking. Compressing your image file size will achieve this without loss of quality.

  1. Anchor Text

Anchor text is the clickable words that link to other websites or pages on your own website. If anchor text is used incorrectly this could cause major problems for your SEO. Anchor text is an important part of SEO because it gives your website increased authority which improves your ranking. When you are building homepage links the majority of anchor text should come from your business. Remember, to keep your website looking natural you need to have a variation of phrases and links with the URL as an anchor. The major mistake made with anchor text is using too many main key phrases that pertain to your business. Keep these to a minimum and your SEO will improve.

  1. Link Strategy

As a business, you need to have a link building strategy in order to continue improving your SEO ranking. It does not matter what if you have amazing content if you don’t have a strategy. Treat your links like they are limited. You only have a small amount and you want to stretch it as far as possible. This would involve using three to four relevant high-quality backlinks versus one hundred backlinks from dubious sources. It is more important to focus on long-term SEO success!

Link Strategy

Should I Hire a Professional? | Improve SEO Ranking

Yes! The internet is a competitive place. Your business needs to pay close attention to its SEO strategy in order to improve SEO ranking. A dedicated SEO team can help your business improve its SEO ranking. At Digital Resource, we can assist you with your SEO goals! Contact our SEO team today to learn more.