Do you want your business to generate more sales? Then it’s time to start harnessing the power of small business internet marketing. When done right, internet marketing can generate more than three times as many sales as traditional outbound marketing. However, conducting an effective internet marketing campaign is a lot easier said than done. To help you out, we’ve listed out the 5 steps of generating more sales with small business internet marketing!
How to Generate More Sales with Small Business Internet Marketing
Step 1: Create
The first step is to create content for your website, social media accounts, and anywhere else your business should have a digital presence. In order to cultivate content that converts into sales, it’s essential to define your company’s buying cycle and create content to support each phase, not just one part of it. The phases of the buying funnel typically consist of awareness, interest, consideration, intent, evaluation, and then purchase. Then, once you post a few pieces of content, expand your most successful posts by repurposing it into an eBook, infographic, or other value-packed assets.
Step 2: Promote
Once you create a substantial amount of valuable and effective content, it’s time to promote your business and its content. Repost your content on any relevant social media platforms, experiment with Facebook ads, and guest blog on other sites to try to lure as many leads as possible. Another great way to promote is by building relationships with industry influences, which isn’t easy, but is definitely worth it.
Step 3: Capture
The whole point of your promoted content is to get leads and capture their information. This may sound daunting and distracting, but it doesn’t have to be. Informational offers at the end of a blog post. Don’t forget to always try to get contact information from any and all leads.
Step 4: Convert
Gaining leads is only half the battle. The leads that your promoted content brings in means nothing if you aren’t able to convert them. Luckily, there are a few techniques that are proven to convert. For example, adding a video to your landing page increases conversion up to 86% and are 70% more likely to convert if website visitors see retargeting ads. Another great way to guarantee that no valuable lead bounces off your website is by adding live chat to your site and engaging visitors to establish an instant connection, answer their questions, and drive more sales.
Step 5: Close
Finally, it’s time to close the deal. In order to effectively close, you need to follow up with authenticity. Don’t just shoot over a quick email and hope for the best. Show how you can genuinely make the customer’s life better, establish trust, and then go for the sale. if a potential customer isn’t ready to close, don’t let their information go to waste. Instead nurture the lead until they are ready to buy by creating long-term email campaigns.
The best way to guarantee that you generate more sales through small business internet marketing is by letting a reputable internet marketing agency do all of these steps for you. For the best internet marketing agency, look no further than Digital Resource. Our experienced team of digital marketers is ready to create an effective internet campaign to make sure that your business generates more sales than ever before. Contact our West Palm Beach office today to learn more!
A high ranking on Google is one of the most sought-after marketing goals and as you probably have noticed SEO is the best way to achieve that. A successful SEO marketing plan is your golden ticket to achieving a higher Google ranking and thus increasing your customer base and sales. It has been shown that SEO has a higher ROI than traditional forms of marketing such as television and print advertisements. Keep reading to learn why your business needs to hire the best SEO company to increase your online visibility!
Why You Should Hire a SEO Company
- Great SEO Takes Time
SEO in itself is a full-time job dedicated to keeping up with the changing regulations and making sure that content is valuable not only for the consumer but for search engine ranking. Hiring a SEO company to manage all this for you allows you to focus on running your business. It is important to remember that SEO is a strategy that is an ongoing effort that needs constant attention. It takes a tremendous amount of effort to make an effective SEO plan. An SEO company has the time and resources in order to give your businesses SEO strategy the right attention.
- SEO Has a High ROI
SEO rewards businesses for their SEO efforts when they use correct methods to become more recognizable to Google. This method has a higher ROI than pretty much all traditional forms of advertising and internet marketing. SEO allows for your business to rank higher where people are looking for your business the most, on search engines. By implementing an SEO strategy, you are bringing information to consumers when they are looking for it, not interrupting their daily lives. There is no need to convince people to visit your website or blog because they are already looking for that information in your industry!
- SEO Won’t Disappear
SEO won’t be going anywhere; it’s here to stay. In fact, SEO will continue to evolve over time increasing your need for an SEO specialist that stays on top of updates! Ove the past few years excessive link building has been banned by Google and now the focus of SEO is to provide relevant content to consumers. The techniques surrounding SEO are constantly changing and your business needs someone to focus solely on your businesses SEO efforts.
- Everyone Looks for Businesses Online
When you have an SEO strategy in place for your business you significantly increase the odds that people will find your website and engage with your business. The Internet is very convenient to most people so it would make sense that the first place they look is online. They want to know everything about your business before they visit your store or contact your business in any way. Consumers will look at business and product reviews as well as your website and social media accounts. If you want potential customers to find your business easily, a trained SEO specialist should be an important part of your marketing strategy.
Who Is the Best SEO Company?
Hiring the best SEO company is an important step in making your SEO efforts worthwhile. To hire the best company, contact Digital Resource today to speak with our SEO specialists. We’re excited to speak with you about your business!