Best Internet Marketing Company | Can Emails Grow My Business?

Do you want your business to grow? Then it might be time to start sending out some emails. Email marketing, which is the practice of sending commercial messages to a group of people via email, is one of the most effective ways to build brand awareness, trust, and loyalty, while also increasing the percentage of conversions and site visits exponentially. Don’t believe us? Then keep reading to learn about some shocking facts that prove that email marketing can make your business more successful than ever before!

19 Facts that Prove the Power of Email Marketing

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Email Usage Statistics

– 4.3 million email accounts send almost 200 billion emails every day.
– 81% of internet users utilize their smartphones to check their email at least once a day.
– 91% of all consumers in the US use email on a daily basis.
– 64% of decision makers read their emails.

General Email Marketing Statistics

– 85% of US businesses consider email marketing as one of the most effective ways to acquire customers.
– 44% of people who receive targeted emails buy at least one item because of the email’s promotional message.

Email Marketing vs. Other Tactics

– 77% of consumers prefer businesses to use emails for marketing communications.
– 89% of businesses say that email is their primary channel for generating leads.
– Emails convert 3 times as many people than social media.
– Email delivers a return of investment (ROI) at least 3 times more than social media with an average order value 17% higher.
– Your business is 6 times more likely to get a click-through from an email campaign than from a tweet.
– A message is 5 times more likely to be seen in an email than on Facebook.

Psychology of Email Recipients

– Red links in emails lead to 52% more clicks than blue links.
– Emails with 6-10 words in the subject line have the highest open rate (21%).
– 32% of millennials want to see fewer repetitive emails from businesses.

Mobile Email Statistics

– More than 2.28 million people access their email on their mobile device.
– Mobile email will account for 15 to 70% of email opens and depends on your target audience, product, and type of email.
– Email replies sent from smartphones are 54% faster than those sent from desktop computers.
– Business to consumer emails get 57.4% more opens on mobile devices than business to business emails.

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Where Can I Find the Best Internet Marketing Company?

The above facts make it clear: emails are a great way to make your business grow in the digital world. But email marketing only works if it does right, and the best way to guarantee effective emails is by teaming up with the best internet marketing company. Luckily, you can find the best internet marketing right here! Contact Digital Resource to start growing your business through email marketing today!

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Online Marketing Company | Should My Marketing Be Mobile-Friendly?

If you want to search for business online, do you reach for your smartphone or your laptop? Chance are that you, like the majority of consumers, would reach for your iPhone, Android, or other smartphone device. As a result, in order to be successful, your internet marketing tactics can’t just be desktop-friendly. They need to be mobile-friendly too. Don’t believe us? Keep reading to learn some facts about the importance of going mobile that every business needs to know. Then, contact our online marketing company to start bringing in results.

19 Mobile Marketing Facts to Know

Mobile Search Statistics

Mobile Search Statistics

Mobile Search Statistics

– Almost 60% of all searches are now from mobile devices, with 30% of these being local searches.
– 77% of mobile searches are made even when a desktop is available.
– 40% of mobile searches occur between 6pm and 12pm.
– Mobile devices account for 52% of paid search clicks.
– 70% of searches on mobile devices are followed up with an action within 60 minutes.

Mobile Advertising Statistics

Facebook mobile ads now make up 79% of its business.
– Media brands devote 51% of their online marketing spending to mobile.
– 41% of businesses think attribution transparency is their biggest challenge with mobile advertising.
– In 2018, mobile advertising will account for 58% of all internet advertising, while desktop advertising will only account for 42%.

Mobile Email Statistics

– 69% of emails are opened on mobile devices, which is significantly more than the amount opened on desktops and other devices.
– Company emails influence 69% of consumers to make a mobile purchase.

Mobile Shopping Statistics

– 82% of smartphone users utilize their mobile devices to help them make a buying decision.
– Mobile shopping-related searched have increased by more than 120% in the last year.
– 37% of consumers are more likely to buy a product or service from a mobile-optimized site.
– 93% of people who use their mobile devices to research end up making a purchase, both in physical stores and online.
– 25% of mobile businesses saw 50% of their sales come from mobile devices.

Mobile Loading Time Statistics

– 18% of mobile users abandon a website if it doesn’t load in less than 5 seconds.
47% of consumers expect a mobile webpage to load in 2 seconds or less.
– 18% of mobile users will leave a mobile website (and most likely go to a competitor’s) if the webpage doesn’t load in less than 5 seconds.

Contact Our Online Marketing Company to Learn More

Contact Our Online Marketing Company

There is no hiding from the truth: mobile is taking over. Are your internet marketing efforts mobile-responsive? If not, then it’s time to start or risk losing your customers to a competitor. Luckily, if you don’t know the first thing about making your marketing strategy smartphone-friendly, our online marketing company is here to assist you. Contact our experienced internet marketing team to get started today!

 

Page Rankings | 8 Essential SEO Tips for URL Optimization

Do you remember the last time you scrolled past the first page Google? Chances are that it’s been a while, if ever. It’s probably no surprise to you either that the majority of consumers are no different. As a result, if you want your business to be success, it’s not enough to just be online. You also need to have top search engine page rankings. And getting to the top of Google search results and boosting your page rankings all begins with optimizing your URL. Keep reading to find out more.

Why Are URLs Important for Search Engine Optimization?

 Most businesses underestimate the power that their website URLs have in their page rankings. But they shouldn’t. URLs are extremely important for search engine optimization (SEO). This is because your URLs are often the first thing that both Google and your customers see. Not to mention, they are the building blocks of an effective site hierarchy. However, creating a SEO friendly URL is a lot easier said than done.

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How Can I Create a SEO Friendly URL?

 There is a lot that goes into cultivating a SEO friendly URL that will help your business’s website climb page rankings. However, to help you get started, we compiled a list of some can’t miss SEO tips for URL optimization.

  • Make sure that your URLs are readable. If you can’t understand your URLs, neither can search engines.
  • Always use hyphens to separate the words in your URLs since Google does not read underscores. For example, make your URL https://yourdomain.com/best-pediatric-dentist instead of https://yourdomain.com/best_pediatric_dentist.
  • Don’t use any capital letters in your URLs. URLs are case sensitive to placing capital letters in it will only confuse search engines and visitors.
  • Block any and all bad URLs with robots.txt. This tells search engines to ignore dynamic URLs that point to your canonical URL.
  • Use canonical URLs and avoid a duplicate content penalty by informing search engines your preferred domain and preferred web pages.
  • Upload a favicon. This will not only build your brand but will build trust with both your site visitors and search engines as well.
  • Utilize 301 redirects to tell Google about any changes to your URLS so you don’t lose your page rankings.
  • Always remember to add target keywords in your URLs. By doing so, any search engines that read your URLs will be able to connect browsers with relevant content and have your site rank for those specific keywords.

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How Else Can I Improve My Page Rankings?

 Optimizing your URL isn’t the only way that your business can climb page rankings. In fact, there are countless SEO tactics that can make sure that you get to the top of Google search results. But, thanks to constant updates and ranking factors, SEO is complicated and confusing. As a result, one of the best ways to guarantee an improvement in your page rankings is by allowing an internet marketing company do all the hard work for you. For the best team of internet marketers to handle all of your SEO needs, look no further than Digital Resource. We would love to assist your business in reaching new levels of success. Contact our SEO experts today to learn more!

 

Building Links | How Can My Small Business Build Local Links?

There’s no hiding from the truth: if you want your small business to get to the top of Google search results, you need to start building links. But most businesses already now know this. As a result, it’s important to find an edge. Luckily, there are certain link building techniques that can make sure you outrank your competitors. One of these ways is thinking locally when it comes to link building. Keep reading for some can’t miss local link building techniques for small businesses!

Local Link Building

Take Advantage of Local Resources

One of the most effective techniques for building links locally is by taking advantage of local resources. Drive traffic to your site and boost local SEO by getting listed in local directories and review sites. Also, ask any local partners if they can link back to your site on their “Partnership” page on their website. If you haven’t established a partnership with any other local businesses, build local links by giving testimonials to businesses you regularly interact with. Another great way to take advantage of local resources for the sake of building links is by participating in local community events to earn recognition and links from local news outlets.

Make Building Links Easy for People

An easy way to local link build is make it easy for other people. You can do this by creating a “Link to Us” page on your business website to make it as easy as possible for other people to link back to you. You can also do this by generating an HTML link snippet at the end of each piece of content you create.

Practice Strategic Blogging

Blogging strategically is another local link building technique. What does strategic blogging consist of? It entails publishing content that people like and captures their interests in an on-promotional way, guest blogging for other businesses and creating content based on their blog requirements, and conducting keyword research and targeting the right keywords. With strategic blogging, you will be able to produce quality back links from other blogs while also allowing people to share and link back to you.

Don’t Forget to Link Build Images

Both the process and positive effects of building links isn’t reserved to merely written content. You can also link build images. Let other people and local businesses use your website’s images, but always ensure that they link and attribute the images back to your business.

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Work with a Reputable Internet Marketing Company

It’s time to unlock your business’s potential through effective local link building. And there is no better way to guarantee results than by working with a reputable and experienced internet marketing company. Luckily, you can find the best team of internet marketers in South Florida to start building links for your company at Digital Resource. Begin your journey towards the first page of Google by requesting a complimentary link building analysis from us today!

Link Build for Business | How Has Linking Building Evolved?

If you want to successfully link build for your business, it’s important to know how link building has evolved and adapted to the ever-changing digital world. So, exactly how has link building changed throughout the years? Keep reading to find out!

 

The Evolution of Link Building

The Evolution of Link Building

1999: Link Exchanges

In the earlier days of Google, businesses used simple tactics such as linking everything back to their site and exchanging nonsense links with other websites in order to increase their search engine rankings.

2001: Directory Submission

In a mere two years, the quick and easy process of linking everything and anything was replaced by directory submissions. This consisted of simply submitting a business website to multiple directories and once upon a time it had a big impact on getting to the top of Google’s search results.

2004: Article Submission

Back in 2004, submitting article links was a great way to establish domain authority and rank power. As a result, hundreds of sites sprang up and accepted content from anyone on any topics, regardless of whether or not they knew what they were writing about.

2006: Paid for Links

Businesses used to pay to have their links placed on a website to gain instant traffic. However, this didn’t last long since Google caught on and put a stop to it by giving no search engine optimization (SEO) value to this type of links.

2008: Linkbait

Businesses began creating linkbait in 2008 to help link build. Linkbait is bad infographics and cheaply written listicle articles that are designed to attract attention and encourage the traffic viewing it to hyperlink to the site. However, Google quickly shut this down too.

2013: Link Removals and Disavows

With such a large crackdown of various link building processes, many businesses experienced algorithmic and manual penalties. Because of this, these businesses were forced to start removing or disavowing all the links and blogs they had paid for in the past.

Present and Future: Link Earning

Link building isn’t just about building links; it’s about earning links. It involves creating content that actually provides value so that it is shared and earns links naturally. This takes a lot more work than the link building tactics of the past, but it is the one way that lasts and will bring businesses the results that they want for years to come.

Link Earning

Are You Ready to Link Build for Your Business?

Based on the evolution of link building, it’s safe to say that the only way to effectively link build for your business is by teaming up with an internet marketing company. For the best internet marketing company to build links and make sure that your business gets on the first page of Google, look no further than Digital Resource. Our link building experts have proven tactics that are constantly adapting to ensure that your business achieves the best results. Contact our internet marketing team today to learn more!