Digital Marketing Campaign | Which Metrics Should My Business Measure?

When it comes to digital marketing, launching a campaign and calling it a day isn’t enough. Digital marketing is not a one and done type of job. Your campaign requires constant vigilance and optimization in order to guarantee long-term success. And the only way to tell which parts of your digital marketing campaign work and which parts need to be changed is through the measurement and analysis of certain metrics.


Metrics are the foundation for any successful campaign. In fact, these measurable values used by businesses to demonstrate the effectiveness of campaigns are not only the foundation but also the key to beating your competition and getting more customers. However, with so many metrics for each and every campaign, knowing which ones to pay attention to may seem overwhelming. But don’t worry and instead keep reading for your ultimate list of the most important digital marketing metrics that your business needs to measure!

14 Most Important Digital Marketing Metrics

Digital marketing metrics typically fall within one of three categories: traffic generation metrics, conversion metrics, and revenue metrics. Each of these categories focuses on a specific area of your campaign and you need to measure all in order to see results.

Traffic Generation Tips

Traffic Generation Metrics

Traffic generation metrics are crucial for digital marketing campaigns, specifically search engine optimization (SEO) and pay-per-click (PPC) campaigns. The traffic generation metrics your business needs to measure includes:

– Overall Site Traffic
– Traffic Sources
– Mobile Traffic
– Cost per Click (CPC)
– Click Through Rate (CTR)

Conversion Metrics

Conversion metrics measure how much of your website traffic turns into business leads and/or outright sales, which is the primary purpose for any digital marketing campaign. The conversion metrics your business needs to measure includes:

Conversion Rate (CVR)
– Cost per Lead (CPL)
– Bounce Rate
– Average Page Views per Visit
– Average Cost per Page View
– Average Time Spent on Site
– Rate of Return Visitors

Revenue Metrics

Revenue metrics inform you whether or not a particular campaign is profitable so you can make the proper adjustments and optimize your content to achieve better engagement, more conversions, and larger revenues. The revenue metrics your business needs to measure includes:

– Return on Investment (ROI)
– Cost to Acquire a Customer (CAC)

revenue metrics

Are You Ready to Start Your Digital Marketing Campaign?

There’s no better time than right now to launch a digital marketing campaign and utilize the metrics above for optimal success. For the best internet marketing company to launch your campaign, look no further than Digital Resource. Our experienced team of digital marketers has what it takes to launch your digital marketing campaign, measure metrics, and optimize your campaign so that you can leave your competition in the dust. Contact us to get started today!


Best Internet Marketing Company | Can Emails Grow My Business?

Do you want your business to grow? Then it might be time to start sending out some emails. Email marketing, which is the practice of sending commercial messages to a group of people via email, is one of the most effective ways to build brand awareness, trust, and loyalty, while also increasing the percentage of conversions and site visits exponentially. Don’t believe us? Then keep reading to learn about some shocking facts that prove that email marketing can make your business more successful than ever before!

19 Facts that Prove the Power of Email Marketing

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Email Usage Statistics

– 4.3 million email accounts send almost 200 billion emails every day.
– 81% of internet users utilize their smartphones to check their email at least once a day.
– 91% of all consumers in the US use email on a daily basis.
– 64% of decision makers read their emails.

General Email Marketing Statistics

– 85% of US businesses consider email marketing as one of the most effective ways to acquire customers.
– 44% of people who receive targeted emails buy at least one item because of the email’s promotional message.

Email Marketing vs. Other Tactics

– 77% of consumers prefer businesses to use emails for marketing communications.
– 89% of businesses say that email is their primary channel for generating leads.
– Emails convert 3 times as many people than social media.
– Email delivers a return of investment (ROI) at least 3 times more than social media with an average order value 17% higher.
– Your business is 6 times more likely to get a click-through from an email campaign than from a tweet.
– A message is 5 times more likely to be seen in an email than on Facebook.

Psychology of Email Recipients

– Red links in emails lead to 52% more clicks than blue links.
– Emails with 6-10 words in the subject line have the highest open rate (21%).
– 32% of millennials want to see fewer repetitive emails from businesses.

Mobile Email Statistics

– More than 2.28 million people access their email on their mobile device.
– Mobile email will account for 15 to 70% of email opens and depends on your target audience, product, and type of email.
– Email replies sent from smartphones are 54% faster than those sent from desktop computers.
– Business to consumer emails get 57.4% more opens on mobile devices than business to business emails.

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Where Can I Find the Best Internet Marketing Company?

The above facts make it clear: emails are a great way to make your business grow in the digital world. But email marketing only works if it does right, and the best way to guarantee effective emails is by teaming up with the best internet marketing company. Luckily, you can find the best internet marketing right here! Contact Digital Resource to start growing your business through email marketing today!

Online Marketing Company | Should My Marketing Be Mobile-Friendly?

If you want to search for business online, do you reach for your smartphone or your laptop? Chance are that you, like the majority of consumers, would reach for your iPhone, Android, or other smartphone device. As a result, in order to be successful, your internet marketing tactics can’t just be desktop-friendly. They need to be mobile-friendly too. Don’t believe us? Keep reading to learn some facts about the importance of going mobile that every business needs to know. Then, contact our online marketing company to start bringing in results.

19 Mobile Marketing Facts to Know

Mobile Search Statistics

Mobile Search Statistics

Mobile Search Statistics

– Almost 60% of all searches are now from mobile devices, with 30% of these being local searches.
– 77% of mobile searches are made even when a desktop is available.
– 40% of mobile searches occur between 6pm and 12pm.
– Mobile devices account for 52% of paid search clicks.
– 70% of searches on mobile devices are followed up with an action within 60 minutes.

Mobile Advertising Statistics

Facebook mobile ads now make up 79% of its business.
– Media brands devote 51% of their online marketing spending to mobile.
– 41% of businesses think attribution transparency is their biggest challenge with mobile advertising.
– In 2018, mobile advertising will account for 58% of all internet advertising, while desktop advertising will only account for 42%.

Mobile Email Statistics

– 69% of emails are opened on mobile devices, which is significantly more than the amount opened on desktops and other devices.
– Company emails influence 69% of consumers to make a mobile purchase.

Mobile Shopping Statistics

– 82% of smartphone users utilize their mobile devices to help them make a buying decision.
– Mobile shopping-related searched have increased by more than 120% in the last year.
– 37% of consumers are more likely to buy a product or service from a mobile-optimized site.
– 93% of people who use their mobile devices to research end up making a purchase, both in physical stores and online.
– 25% of mobile businesses saw 50% of their sales come from mobile devices.

Mobile Loading Time Statistics

– 18% of mobile users abandon a website if it doesn’t load in less than 5 seconds.
47% of consumers expect a mobile webpage to load in 2 seconds or less.
– 18% of mobile users will leave a mobile website (and most likely go to a competitor’s) if the webpage doesn’t load in less than 5 seconds.

Contact Our Online Marketing Company to Learn More

Contact Our Online Marketing Company

There is no hiding from the truth: mobile is taking over. Are your internet marketing efforts mobile-responsive? If not, then it’s time to start or risk losing your customers to a competitor. Luckily, if you don’t know the first thing about making your marketing strategy smartphone-friendly, our online marketing company is here to assist you. Contact our experienced internet marketing team to get started today!


Page Rankings | 8 Essential SEO Tips for URL Optimization

Do you remember the last time you scrolled past the first page Google? Chances are that it’s been a while, if ever. It’s probably no surprise to you either that the majority of consumers are no different. As a result, if you want your business to be success, it’s not enough to just be online. You also need to have top search engine page rankings. And getting to the top of Google search results and boosting your page rankings all begins with optimizing your URL. Keep reading to find out more.

Why Are URLs Important for Search Engine Optimization?

 Most businesses underestimate the power that their website URLs have in their page rankings. But they shouldn’t. URLs are extremely important for search engine optimization (SEO). This is because your URLs are often the first thing that both Google and your customers see. Not to mention, they are the building blocks of an effective site hierarchy. However, creating a SEO friendly URL is a lot easier said than done.


How Can I Create a SEO Friendly URL?

 There is a lot that goes into cultivating a SEO friendly URL that will help your business’s website climb page rankings. However, to help you get started, we compiled a list of some can’t miss SEO tips for URL optimization.

  • Make sure that your URLs are readable. If you can’t understand your URLs, neither can search engines.
  • Always use hyphens to separate the words in your URLs since Google does not read underscores. For example, make your URL instead of
  • Don’t use any capital letters in your URLs. URLs are case sensitive to placing capital letters in it will only confuse search engines and visitors.
  • Block any and all bad URLs with robots.txt. This tells search engines to ignore dynamic URLs that point to your canonical URL.
  • Use canonical URLs and avoid a duplicate content penalty by informing search engines your preferred domain and preferred web pages.
  • Upload a favicon. This will not only build your brand but will build trust with both your site visitors and search engines as well.
  • Utilize 301 redirects to tell Google about any changes to your URLS so you don’t lose your page rankings.
  • Always remember to add target keywords in your URLs. By doing so, any search engines that read your URLs will be able to connect browsers with relevant content and have your site rank for those specific keywords.


How Else Can I Improve My Page Rankings?

 Optimizing your URL isn’t the only way that your business can climb page rankings. In fact, there are countless SEO tactics that can make sure that you get to the top of Google search results. But, thanks to constant updates and ranking factors, SEO is complicated and confusing. As a result, one of the best ways to guarantee an improvement in your page rankings is by allowing an internet marketing company do all the hard work for you. For the best team of internet marketers to handle all of your SEO needs, look no further than Digital Resource. We would love to assist your business in reaching new levels of success. Contact our SEO experts today to learn more!