Inbound Marketing Versus Outbound Marketing | What’s the Difference?

As a business owner, you should know the importance of effective marketing. If you’re in the process of designing a great marketing strategy for your business, you’ve probably come across the terms “inbound marketing” and “outbound marketing.” What do these terms mean? And what is the difference between them? Well, inbound marketing versus outbound marketing might seem confusing, but it is actually quite easy to understand. Keep reading to get a quick summary of these popular marketing methods!

Inbound Marketing Versus Outbound Marketing

Inbound-Marketing-Versus-Outbound-Marketing

Outbound Marketing 

As the name states, outbound marketing is a marketing method that involves pushing the message out. It provides people with information about a product or service, whether they are looking for it or not. Outbound marketing methods are the same as traditional marketing methods. Businesses pay for television ads, radio ads, print ads, direct mail, telemarketing and more. Basically, businesses take advantage of mass media tools to announce their products or services to the world.

There are a few problems with outbound marketing. First of all, it’s expensive. Take television ads, for example. Average programs can charge around $100,000 or more per 30-second commercial. That is not cheap. Second of all, outbound marketing is easy to dismiss because it’s interruptive. Consider the price of television ads again. That kind of money is a lot to spend on something that will possibly (and probably) be ignored. For very large, well-known businesses that have money to blow, outbound marketing is useful. For smaller businesses, however, it can be a waste of time and money. That’s where inbound marketing comes in.

Inbound Marketing

Inbound marketing is a marketing method that involves pulling people in. It uses things like Google ads, social media, blogs, email marketing and more. Unlike outbound marketing, inbound marketing is the opposite of interruptive. Instead, it offers people value because it focuses on what they are actually looking for. Instead of spending money on television ads, a business will decide to invest that money in search engine optimization. That way, its message will only be shown to people who care about it.

Inbound-Marketing

With the power of today’s internet, people have access to whatever information interests them. And with so much available information, people like to be in complete control of the information they receive. For example, if someone is searching for a cleaning service, he or she does not want to see an advertisement for a clothing store or other unrelated product or service. He or she simply wants information on a cleaning service. Knowing this, businesses use inbound marketing to target those who are actually looking for the products and services they have to offer. That way, no one’s time (or money) is wasted.

The Decision is Yours

Now that you understand the difference between inbound marketing versus outbound marketing, you should be able to make a knowledgeable decision on which will benefit your business. If you’re leaning more towards inbound marketing, you might be wondering where to begin. Building an effective inbound marketing strategy can be frustrating, but Digital Resource can help! Our internet marketing team can assist you in understanding and navigating all of the different ways you can market your business successfully. You can start by taking advantage of our FREE internet marketing analysis today!

Small Business Internet Marketing | Facebook Dos and Don’ts

Facebook can be a powerful tool to have in your small business internet marketing arsenal. With a large and active user base, Facebook can help promote your business, attract new people to your site, and build your brand. However, in order to break through the noise in your followers’ News Feeds and actually grow your business, you need to make sure that you are using this social media platform to its fullest potential. Keep reading to learn what tactics you need to avoid, and which you need to start practicing, on Facebook in order to get the most out of your small business internet marketing strategy!

Facebook Dos and Don’ts for Small Business Internet Marketing

Facebook Dos and Don_ts for Small Business Internet Marketing

Do: Follow the 80/20 Rule

If you want to keep your audience engaged and coming back for more, it is essential that you implement the 80/20 rule for all of your posts. This rule states that 80% of your posts should be social while only 20% should pertain to your products and services. That way, your Facebook business page will provide your followers with the perfect mixture of work and play. However, it is important to note that your social posts should still directly relate to your industry or audience.

Don’t: Sell, Sell, Sell

The easiest way to get your followers to flee your Facebook business page is by constantly posting promotions. Doing this comes off as spam and will do more harm than good for your small business internet marketing efforts. Make sure that your page is a fun and interesting place for your followers, not a never-ending advertisement.

Do: Keep Your Posts Short and Sweet

If you want to see engagement on your business’s Facebook posts, you need to keep them short and sweet. The ideal length is anything under 80 characters. Posts with less than 80 character not only keeps the attention of your audience, but it also receives 66% more likes, comments, and shares than their lengthier counterparts.

Don’t: Write Lengthy Posts

While adding context to any photos and links that you may post is key, crafting a status update that is as long as a novel can cause followers to look away. People go on Facebook to have fun and relax, not to read long-winded posts. In fact, some followers may even “hide” your future posts for being too lengthy.

Do: Respond Quickly

When one of of your followers comments on a post, sends you a message, or writes on your wall, you need to respond, even if it’s negative. Customer service is an imperative part of small business internet marketing, and acknowledging customer interactions, even just to say “thanks,” is a great way to keep your customers happy. However, you can’t take your time when crafting a response. Your followers expect an immediate response, so give it to them. Try to respond within 1 hour and no later than 24 hours.

Respond Quickly

Don’t: Ignore Your Followers

Ignoring your followers when they positively or negatively interact and engage with your page can hurt your business and cause your customers to turn to one of your competitors. There should always be a human behind the “social” media platform who is happy and ready to respond to any action that occurs on your business’s Facebook page.

Do: Hire an Internet Marketing Company

The best way to ensure that your small business effectively uses Facebook is by hiring an internet marketing company. But in order to see the best results, you need to hire the best. For the best in small business internet marketing, look no further than Digital Resource. Our team of social media marketers can help your business achieve ultimate success on Facebook and all other social media platform. Receive a free internet marketing analysis from our reputable and experienced internet marketing agency today!

Internet Marketing Companies | What an Internet Marketing Company Can Do for You

Each day, the world becomes more and more digital. Just about every business has an internet presence, and just about every person uses the internet to find businesses. That’s why as a small business owner, it’s vital that you have a great internet presence. But building that internet presence can take a lot of knowledge and hard work. If you want to step it up online but don’t know where to start, it’s time to start looking at internet marketing companies. Here’s why!

What Internet Marketing Companies Can Do for You

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Web Design

As superficial as it sounds, the design of your website can play a huge role in the success of your business. That’s because when people use the internet to search for a business, the first impression they get is from the website. They’ll want a website that loads quickly, is responsive to their device and is easy to navigate and understand. If people aren’t getting these things from your website, they’ll be more inclined to look for another one.

Website design and maintenance is hard work, but internet marketing companies can solve any website problems you might be having. Whether you’re starting from scratch or just tweaking your website, internet marketing companies will do it the right way. They’ll take your specific requests into account while using their own expertise to create a user-friendly website that visitors will be happy with.

Social Media

One of the biggest internet crazes right now is social media. From Facebook, Instagram and Snapchat to Twitter, LinkedIn and YouTube, social media has reinvented digital communication. It’s now easier than ever to connect with others, which is great news for small businesses trying to generate more brand awareness.

Social-Media

However, the amount of social media networks out there can be pretty overwhelming. It can be complicated trying to determine which platforms to use and how to use them properly. But internet marketing companies will make these decisions for you. They are fully educated on the different social platforms and how they work. Not only can they create and design your accounts to appeal to your target audience, they can also manage your content, engage with users, measure analytics and advertise.

SEO

Search engine optimization is the ultimate way to bring more attention to your website. This is because it improves your search engine rankings. When people search for businesses online using search engines like Google, they’ll most likely stay on the first page of results and click the first few links. So as a small business owner, your goal is to be on the first page of search results, ranking as high as possible. That way, people will be more likely to click your website instead of others.

There’s a lot that goes into search engine optimization. It involves things such as keywords, blogging, link building, having a fast and responsive website, and so on. Fortunately for you, internet marketing companies can handle all of this for you, in the most effective way. And the best part about outsourcing your SEO is that it has a great return on investment.

How You Can Find the Right Internet Marketing Company

Internet marketing companies are everywhere, so choosing the right one can be confusing. That’s why at Digital Resource, we offer a free internet marketing analysis to give you a better idea of what we can do for your small business. Give us a call today at (561) 429-2585.

 

Benefits of Hiring a West Palm Beach Internet Marketing Company

Is your business trying to decide whether or not to invest in an internet marketing campaign? Are you worried it won’t be worth it? If so, that’s why we’re here! Hiring a West Palm Beach Internet Marketing Company can be of huge value and help grow your business tremendously! Keep reading to find out the benefits of hiring a West Palm Beach Marketing Company.

They Can Create a Successful Online Marketing Plan

Since an internet marketing company is a team of experts in the online world, they know all of the best practices. From social media to SEO, the team can help you create a successful campaign that will benefit your business the most. Instead of wasting time trying to learn all the ins and outs of internet marketing, why not just hire a team that is already knowledgeable in all aspects of the digital world?!

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They Can Create & Manage Social Media Pages

Not up to date with social media platforms? No problem! A West Palm Beach internet marketing company can handle all of that for you. Starting with creating a profile across all of the different social media platforms (Facebook, Twitter, Google+, Linkedin, Pinterest), an internet marketing company will optimize all your pages in order for them to be the most beneficial. Since they know the best times to post on the platforms, they can build out a schedule and posts for your pages. Each day, your page will be sending out a post that helps keep you in front of your audience and in their minds. And it doesn’t stop there! With an active social media page comes engagement. The internet marketing team can handle all messages, comments, etc. and in a timely manner. Since majority of your customers are probably on social media, they will love that fact that they are able to reach you there!

They Can Build Your Website

One of the most important parts of your online presence is your website. An internet marketing company can design and build out a website that represents your business in the best way. In fact, businesses who choose a DIY website, can actually seem more harm than good. Without an internet marketing company, your business’s website may not be up to par with competitors and get overlooked.

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They Can Handle All Things SEO

There is a lot that goes into a successful SEO campaign and it may not be so easy for someone who is unfamiliar with the process to pick up. An internet marketing company can handle all of your SEO and help you get to the top of search results. They can take care of external and internal link building, blogging, and more! Not only that, but SEO is an ongoing process that requires constant updates and attention. If you don’t have time to keep up with SEO, then you definitely need to hire a West Palm Beach internet marketing company.

Overall, an internet marketing company can help you increase business and saves YOU time. From creating a successful online marketing campaign to executing and managing the strategy, you can’t go wrong hiring a West Palm Beach internet marketing company. If you’re ready to reap the benefits of an internet marketing company, contact us! We are experts in the digital world and can help your business reach new levels online! Give us a call at 561-429-2585 or connect with us online today!

Florida Social Media | Best Platforms to Use

We all know what social media is. It’s what we use to express ourselves, it’s where we go to learn and it’s what we scroll through when we’re bored. Social media is now a principle form of communication and an effortless form of entertainment. That’s why it’s no surprise that social media has become an essential part of internet marketing. So as a business owner in Florida, your Florida social media marketing is necessary for your business to reach its full potential. But when it comes to social media, knowing where to begin can be a little tricky. Luckily, we’re here to help! Here are the best platforms to get started on.

Top Three Platforms to Use for Your Florida Social Media Marketing

Facebook 

With over 1.23 billion daily active users, Facebook is one of the most important platforms to use for your Florida social media marketing. Facebook offers users a huge network of people from all around the world to connect with, making it a great way to grow a fan base and convert that fan base into customers.

You can grow a Facebook fan base by posting and sharing great content. This can be anything from an interesting status to an entertaining video. One great thing about Facebook is the ability to share posts. If people like what you’re posting, they’ll share it with their own friends. As a result, your fan base will grow even more. Just be sure to post content relevant to your business to maintain your brand.

Another great thing about Facebook is the option to use paid advertising to reach more people. For a reasonable cost, you can promote your page and your posts to audiences of your choice. This is especially effective if your business has a narrow target audience.

Twitter

Twitter is a great platform for your Florida social media marketing because of the significant exposure it offers. That’s because Twitter users are constantly retweeting other users, and it’s as simple as the click of a button. This is great news for business owners like yourself. If people retweet you, your tweets will be seen by more people and you’ll be more likely to gain followers.

Although Twitter is very useful, it’s not as easy as it may seem. Each tweet only allows 140 characters, which can limit your content creation. Therefore, you must do your best to create something interesting and meaningful in each tweet. But if you can do it successfully, you’re bound to be retweeted one way or another.

An easier aspect of Twitter is the use of hashtags. Using trending hashtags will not only emphasize the theme of a tweet, it will also give a tweet more exposure. Again, this increases your likelihood of gaining followers.

Instagram

Instagram’s popularity has grown significantly in recent years, making it an effective platform to use for your Florida social media marketing. It mostly relies on photos and videos, but has room for written content in the captions as well. However, users don’t go on Instagram for the captions; the visual content is what really matters.

That being said, you can grow your fan base on Instagram by posting high-quality visual content that further defines your brand. When people scroll their Instagram feed, they like to see a variety of interesting images and videos. Therefore, the goal of your Instagram page is to be an interesting source of your industry. It’s best to post things that are visually pleasing, interesting and tell a story.

Begin Your Florida Social Media Marketing Today!

Begin Your Florida Social Media Marketing Today!

Knowing which social media platforms to use and what to use each one for can be quite confusing. Sometimes it’s best to let the professionals handle it for you! Digital Resource is an internet marketing company in South Florida that would love to help your business grow! Give us a call at (561) 429-2585 or request a free internet marketing analysis today!

West Palm Beach SEO | How Does SEO Work?

Google gets more than 3.5 billion searches every day. Most of those queries are people searching for products or services. That’s 3.5 billion chances that a person might be looking for the exact thing that your business provides. Don’t miss these opportunities for your business to grow. Instead, make the most of it and guarantee that potential customers find your business with West Palm Beach SEO!

What Is SEO?

SEO, which stands for Search Engine Optimization, is the practice of optimizing websites to help them organically reach a high position in Google’s, and other search engine’s, search results. SEO is a must-have digital marketing tactic for each and every business.

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How Does West Beach SEO Work?

There are a variety of different factors that goes into an effective West Palm Beach SEO strategy to ensure that it works to improve your search ranking.How does a successful SEO strategy work? It definitely takes a lot of time, knowledge, and effort. To help you get an idea of what goes into West Palm Beach SEO, we outlined some of the essential steps that can help your business get on the first page of Google.

Step 1: Gain Insights

The first step towards site optimization is to run web analytics in order to gain important insights about your target audience, competitors, website traffic, popular content, and visitor behavior. These insights are invaluable and are used to help formulate your SEO strategy.

Step 2: Select Keywords

Next, its time to select primary and secondary keywords in order to drive traffic and determine where to focus page content. Your keywords are chosen based on competition, search volume, and relevance.

Step 3: Create Content

Content then needs to be created and/or updated to include a bounty of SEO-friendly features. This includes both on-page elements (i.e. keywords, anchor text, alt tags, and formatting) and off-page elements (i.e. meta data).

Step 4: Build Site Architecture

After you gain insights, select keywords, and create content, it’s time to build your site’s architecture. Search engines assess the structure of your site for simplicity and ease of use. Specifically, areas such as site navigation and page hierarchy are checked for accessibility. As a result, it’s important to build a site that search engines, and visitors, would like to see.

Step 5: Ensure Usability

Another important step of West Palm Beach SEO is designing your website and creating your page layout to ensure optimal user experience. Some factors that affect usability include organization, priority of information, and clarity of design.

Step 6: Practice Link Building

It’s imperative that you don’t forget to link build. Link building, along with content, is the biggest search ranking factor. Take the time to get incoming links from quality and relevant sites to help promote your site, drive traffic, and increase search rank.

Step 7: Achieve Site Optimization

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All of these factors work together like interlocking gears to help your business achieve site optimization and an awesome search ranking. However, West Palm Beach SEO is a job that’s never done. It requires constant attention, maintenance, and updating. But if you don’t have the skills and time that are necessary for an effective SEO strategy, don’t worry we are here to help. Our team of SEO experts in West Palm Beach can help your business climb search rankings to reach brand new levels of success. Connect with are internet marketing agency to get a free SEO analysis today!

Web Design Agency | What Design Elements Convert Web Traffic?

A great website design is an important part of any companies online strategy. Since majority of people are turning to the web for information, it’s important your business is on able to be found. Sometimes though, it takes more than just being able to be found online. A great website can help you gain new customers, keep returning ones, and overall increase business. While you may be aware of some of the most common website design trends, you may be skipping over another element that usually goes unnoticed. We wrote a past blog about psychology principles that affect social media engagement, but did you know there are also psychological factors that can help you increase conversions on your website? Our web design agency put together a list of these elements to help you convert your visitors into customers, so keep reading!

Color

As you may know, different colors evoke different emotions. Because of this, it’s important to choose colors that reflect how you want your users to feel when they come to your site. Not only is it important to choose colors that reflect your business but also to choose a color scheme that stands out, so you are more memorable. If your colors match what you do, people are more likely to connect the two next time they see those colors. For example, a hardware store’s first choice would probably not be hot pink. Choosing irrelevant colors will only confuse the consumer and not attract them to stay and browse your site. Another thing to consider is your audience. If you are targeting solely men or solely women, the color scheme you choose should be corresponding to each specific group.

Reading Pattern

You only have a few seconds to capture a user’s attention when they reach your site. Because of this, your website needs to have a layout that makes the user hit all of the most important points first. How do you do this? Simply, follow a “Z” layout. This layout resembles the letter Z and is the most common way users follow information on a website. This “Z” layout helps users more effectively and more quickly navigate to the most important things on your site.

Generally, the points are as follows:

1. Logo
2. Links & information related to your business
3. Some type of visual icons to explain how your service or product is beneficial
4. Some sort of call-to-action so users can take immediate action

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This layout will allow users to easily guide themselves across your page with ease, while noticing the most important aspects.

Social Proof

The last psychological element to help increase conversions on your website is to include social proof. Social proof is a phenomenon that says other people’s choices will influence others behaviors in certain situations and cause them to conform to those same actions under the assumption that those actions reflect correct behavior. And with studies showing that 70% of people look at reviews before making a purchase, social proof is a critical element. Having a page solely dedicated to testimonials or having testimonials throughout your web pages will help create this social proof, and start to build trust with potential consumers.

Do you need a West Palm Beach Web Design Agency?

If your website doesn’t reflect your business or show consumers how you want to be seen, you need an experienced web design agency to help fix that! Our web design team in West Palm Beach are experts in creating the best website for a variety of industries. If you need an updated site or a completely new website, contact our Web Design Agency at 561-429-2585 today! You can also get a FREE internet marketing analysis and see how your online presence is doing right now!

How to Market Online with Videos | 5 Essential Tips

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If you’re hoping to grow your business in 2017 and beyond, there’s one thing that you are going to need to master: online videos. Video content is taking over the digital world. Everyday, there are billions of video views on platforms like YouTube, Facebook, and Instagram. In fact, videos will soon account for 75% of all web traffic. And if you think these videos are all just funny cats and adorable babies, you might want to think again. Videos are also a great way to reach clients and grow your business with 52% of marketing managers naming video as the type of content with the best ROI. To help you start using this online marketing tactic, here are some essential tips on how to market online with videos.

5 Tips On How to Market Online with Videos

Tip #1: Keep It Short and Sweet

When it comes to business videos online, it’s important to remember that less is more. It’s hard to keep the interest of any audience, so videos that are longer than a minute might not be viewed in their entirety. Instead, try to create videos that last between 45 and 60 seconds. Furthermore, aim to create an engaging first 10 seconds to grab their interest and keep the full video brief to keep it.

Tip #2: Add Your Logo

Online videos are a great way to build your brand. And one of the best ways to ensure that your videos will help raise brand awareness is by adding your business logo. Place your logo at the start and end of every video to make a lasting brand impression on your audience.

Tip #3: Make It Personal

It’s not enough to just know how to market online with videos. It’s also essential to know how to market online with personal videos. Personal videos not only help your audience get to know your business, but they also make your content more interesting, engaging, and create a positive brand impression for potential clients.

Tip #4: Incorporate Music

Music is the perfect addition to your online business videos. No matter if it is simply soft background music or the focus of the audio, music helps make the viewing experience more pleasant to those watching and gives the video a more professional feel.

Tip #5: Get Your Audience to Act

If you want viewers to do something, ask them! Including a call-to-action at the end of your videos, whether it’s to contact you, view your website, or share something on social media, is an easy and effective way to make your audience step up and do something.

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Now that you know how to market online with videos, it’s time to put these tips and tricks into action. Once you do, you will soon see how far your business can go thanks to videos. If you’re interested in learning more about online videos or online marketing in general, contact us. We are an internet marketing agency in West Palm Beach that can help your business succeed in the digital world. Connect with our knowledgeable video and digital marketing experts today!