The Evolution of Link Building
1999: Link Exchanges
In the earlier days of Google, businesses used simple tactics such as linking everything back to their site and exchanging nonsense links with other websites in order to increase their search engine rankings.
2001: Directory Submission
In a mere two years, the quick and easy process of linking everything and anything was replaced by directory submissions. This consisted of simply submitting a business website to multiple directories and once upon a time it had a big impact on getting to the top of Google’s search results.
2004: Article Submission
Back in 2004, submitting article links was a great way to establish domain authority and rank power. As a result, hundreds of sites sprang up and accepted content from anyone on any topics, regardless of whether or not they knew what they were writing about.
2006: Paid for Links
Businesses used to pay to have their links placed on a website to gain instant traffic. However, this didn’t last long since Google caught on and put a stop to it by giving no search engine optimization (SEO) value to this type of links.
Businesses began creating linkbait in 2008 to help link build. Linkbait is bad infographics and cheaply written listicle articles that are designed to attract attention and encourage the traffic viewing it to hyperlink to the site. However, Google quickly shut this down too.
2013: Link Removals and Disavows
With such a large crackdown of various link building processes, many businesses experienced algorithmic and manual penalties. Because of this, these businesses were forced to start removing or disavowing all the links and blogs they had paid for in the past.
Present and Future: Link Earning
Link building isn’t just about building links; it’s about earning links. It involves creating content that actually provides value so that it is shared and earns links naturally. This takes a lot more work than the link building tactics of the past, but it is the one way that lasts and will bring businesses the results that they want for years to come.
Are You Ready to Link Build for Your Business?
Based on the evolution of link building, it’s safe to say that the only way to effectively link build for your business is by teaming up with an internet marketing company. For the best internet marketing company to build links and make sure that your business gets on the first page of Google, look no further than Digital Resource. Our link building experts have proven tactics that are constantly adapting to ensure that your business achieves the best results. Contact our internet marketing team today to learn more!
Digital Resource is the SEO company which combines effective strategies & creative ideas with the team of specialist to deliver outstanding results. To get more details, call us at (561) 429-2585 or visit our site: Yourdigitalresource.com
SEO continues to grow and because of that businesses have to pay more attention to their SEO strategy. To improve SEO ranking can be an overwhelming task and often key SEO elements are overlooked. It is important that these five elements are executed properly to ensure maximum SEO value. Continue reading to learn the top five SEO strategies that are hurting your business.
Keywords use to be the only way that search engines would recognize websites. Now, there has been a shift and content has become king. Business across the world are making the mistake of keyword stuffing. Stuffing keywords means that you are using the same word or phrase multiple times while sacrificing content. When doing this search engines will penalize your website because it does not offer value to readers. It is important to focus on one or two keywords that pertain to your business.
- Image Optimization
People care more about visuals now more than ever before! Visual content helps businesses to increase their engagement and get more likes and shares. Businesses often misunderstand that search engines cannot “see” images, they can only recognize the text that is attached to the image. To ensure that your visuals are reaching the most relevant audience it is important to name your files and always use an alt-description. It is also important to remember that the faster your business website loads, the better you improve SEO ranking. Compressing your image file size will achieve this without loss of quality.
- Anchor Text
Anchor text is the clickable words that link to other websites or pages on your own website. If anchor text is used incorrectly this could cause major problems for your SEO. Anchor text is an important part of SEO because it gives your website increased authority which improves your ranking. When you are building homepage links the majority of anchor text should come from your business. Remember, to keep your website looking natural you need to have a variation of phrases and links with the URL as an anchor. The major mistake made with anchor text is using too many main key phrases that pertain to your business. Keep these to a minimum and your SEO will improve.
- Link Strategy
As a business, you need to have a link building strategy in order to continue improving your SEO ranking. It does not matter what if you have amazing content if you don’t have a strategy. Treat your links like they are limited. You only have a small amount and you want to stretch it as far as possible. This would involve using three to four relevant high-quality backlinks versus one hundred backlinks from dubious sources. It is more important to focus on long-term SEO success!
Should I Hire a Professional? | Improve SEO Ranking
Yes! The internet is a competitive place. Your business needs to pay close attention to its SEO strategy in order to improve SEO ranking. A dedicated SEO team can help your business improve its SEO ranking. At Digital Resource, we can assist you with your SEO goals! Contact our SEO team today to learn more.
Do you want your business to generate more sales? Then it’s time to start harnessing the power of small business internet marketing. When done right, internet marketing can generate more than three times as many sales as traditional outbound marketing. However, conducting an effective internet marketing campaign is a lot easier said than done. To help you out, we’ve listed out the 5 steps of generating more sales with small business internet marketing!
How to Generate More Sales with Small Business Internet Marketing
Step 1: Create
The first step is to create content for your website, social media accounts, and anywhere else your business should have a digital presence. In order to cultivate content that converts into sales, it’s essential to define your company’s buying cycle and create content to support each phase, not just one part of it. The phases of the buying funnel typically consist of awareness, interest, consideration, intent, evaluation, and then purchase. Then, once you post a few pieces of content, expand your most successful posts by repurposing it into an eBook, infographic, or other value-packed assets.
Step 2: Promote
Once you create a substantial amount of valuable and effective content, it’s time to promote your business and its content. Repost your content on any relevant social media platforms, experiment with Facebook ads, and guest blog on other sites to try to lure as many leads as possible. Another great way to promote is by building relationships with industry influences, which isn’t easy, but is definitely worth it.
Step 3: Capture
The whole point of your promoted content is to get leads and capture their information. This may sound daunting and distracting, but it doesn’t have to be. Informational offers at the end of a blog post. Don’t forget to always try to get contact information from any and all leads.
Step 4: Convert
Gaining leads is only half the battle. The leads that your promoted content brings in means nothing if you aren’t able to convert them. Luckily, there are a few techniques that are proven to convert. For example, adding a video to your landing page increases conversion up to 86% and are 70% more likely to convert if website visitors see retargeting ads. Another great way to guarantee that no valuable lead bounces off your website is by adding live chat to your site and engaging visitors to establish an instant connection, answer their questions, and drive more sales.
Step 5: Close
Finally, it’s time to close the deal. In order to effectively close, you need to follow up with authenticity. Don’t just shoot over a quick email and hope for the best. Show how you can genuinely make the customer’s life better, establish trust, and then go for the sale. if a potential customer isn’t ready to close, don’t let their information go to waste. Instead nurture the lead until they are ready to buy by creating long-term email campaigns.
The best way to guarantee that you generate more sales through small business internet marketing is by letting a reputable internet marketing agency do all of these steps for you. For the best internet marketing agency, look no further than Digital Resource. Our experienced team of digital marketers is ready to create an effective internet campaign to make sure that your business generates more sales than ever before. Contact our West Palm Beach office today to learn more!
A high ranking on Google is one of the most sought-after marketing goals and as you probably have noticed SEO is the best way to achieve that. A successful SEO marketing plan is your golden ticket to achieving a higher Google ranking and thus increasing your customer base and sales. It has been shown that SEO has a higher ROI than traditional forms of marketing such as television and print advertisements. Keep reading to learn why your business needs to hire the best SEO company to increase your online visibility!
Why You Should Hire a SEO Company
- Great SEO Takes Time
SEO in itself is a full-time job dedicated to keeping up with the changing regulations and making sure that content is valuable not only for the consumer but for search engine ranking. Hiring a SEO company to manage all this for you allows you to focus on running your business. It is important to remember that SEO is a strategy that is an ongoing effort that needs constant attention. It takes a tremendous amount of effort to make an effective SEO plan. An SEO company has the time and resources in order to give your businesses SEO strategy the right attention.
- SEO Has a High ROI
SEO rewards businesses for their SEO efforts when they use correct methods to become more recognizable to Google. This method has a higher ROI than pretty much all traditional forms of advertising and internet marketing. SEO allows for your business to rank higher where people are looking for your business the most, on search engines. By implementing an SEO strategy, you are bringing information to consumers when they are looking for it, not interrupting their daily lives. There is no need to convince people to visit your website or blog because they are already looking for that information in your industry!
- SEO Won’t Disappear
SEO won’t be going anywhere; it’s here to stay. In fact, SEO will continue to evolve over time increasing your need for an SEO specialist that stays on top of updates! Ove the past few years excessive link building has been banned by Google and now the focus of SEO is to provide relevant content to consumers. The techniques surrounding SEO are constantly changing and your business needs someone to focus solely on your businesses SEO efforts.
- Everyone Looks for Businesses Online
When you have an SEO strategy in place for your business you significantly increase the odds that people will find your website and engage with your business. The Internet is very convenient to most people so it would make sense that the first place they look is online. They want to know everything about your business before they visit your store or contact your business in any way. Consumers will look at business and product reviews as well as your website and social media accounts. If you want potential customers to find your business easily, a trained SEO specialist should be an important part of your marketing strategy.
Who Is the Best SEO Company?
Hiring the best SEO company is an important step in making your SEO efforts worthwhile. To hire the best company, contact Digital Resource today to speak with our SEO specialists. We’re excited to speak with you about your business!