How to Create Viral Content for Your Business
1. Incorporate Numbers
Headlines that include numbers are 36% more likely to generate clicks than headlines without any digits. Even more surprising is the fact that odd-numbered headlines have a 20% better click-through rate (CTR) than even-numbered ones. As a result, maybe transform your “How to Achieve a Healthy Smile” headline to “7 Ways to Achieve a Healthy Smile.”
2. Use Short and Descriptive URLs
When it comes to creating viral content, your URL is just as important as your headline. For the most effective URL, keep things short yet descriptive. Short URLs are 2.5x more likely to result in a click than longer ones, while descriptive URLs and trusted domains get 25% more clicks. For example, “random.com/healthy-smile” is a more effective URL than “random.com/blog?1235.”
3. Write Text That’s Easy to Scan
Did you know that consumers only read 28% of a blog post? It’s true. Because of this fact, it’s crucial to hook them fast and then keep them hooked. How can you do this? It’s simple. First off, start with short sentences. Short sentences boost content readability by 58%. Then, make the entire post “scannable” with short paragraphs, subheadings, and bulleted lists, all of which further boosts readability by an additional 57%.
4. Utilize Visuals
Your business’s content has a very low chance of going viral if you don’t go visual. Colorful images boosts content credibility by 75%, increases Facebook shares by 45%, generates 94% more views on social media, and increases the chances that a consumer reads your content by 80%. So if you aren’t incorporating images and visuals in your content, it’s time to start.
5. Make It Easy to Share
One of the most effective ways to get your content to go viral is to make your content as easy to share as possible. Do this by including hashtags and share buttons. Even something as simple as asking people to share your post can increase shares by 42%.
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