Do you want to grow your small business? Then it’s time to start utilizing the power of the internet! Keep reading to learn about some can’t miss tactics used by our internet marketing firm to make sure that your business reaches new levels of success.
1. Write a Blog
Creating fresh content with a blog on your business’s website is a MUST for search engine optimization (SEO) purposes. Not to mention, offering useful information for your customers will help establish you as an authority in your industry.
2. Build a Social Media Presence
Sign up and build a profile on every social media platform your target market is on. Then, make your presence known by posting, sharing content, and interacting with people on all of them.
3. Make Videos
Professionally made videos can do wonders for your website and social media content. It’s a great way to get and keep traffic on your site.
4. Use Keyword Research
Research which keywords your target market is using to find you. Then, use these keywords to optimize your website and content.
5. Google Your Competition
Know what your competition is doing well and what they are doing poorly online. That way, you can jump into any holes they might have left.
6. Respond to Negative Reviews
Ignoring or deleting negative comments and reviews about your business online will only make matters worse. Instead, respond calmly and try to fix the problem.
7. Respond to Positive Reviews
Responses aren’t solely for negative reviews. Let people know you appreciate their feedback and build brand loyalty by commenting on positive ones too.
8. Get Citations in Your Local Listings
Do wonders for your local SEO rankings by making sure that your business is listed on Google My Business, Yelp, Bing, and all other local listings.
9. Be Consistent
Always double check that your business’s name, address, and phone number is listed and consistent on all local listings, websites, social media platforms, etc.
10. Make Your Site Mobile Friendly
The internet isn’t just for computers. Nowadays, everyone uses the internet on their phones. As a result, it’s imperative that your site provides a mobile-friendly experience. Not to mention, Google now has a mobile-first index, so it will help your Google rankings too.
11. Get Live Chat
Live chat enables you to connect with site visitors and get more leads in ways that traditional forms of contact cannot.
12. Hire an Internet Marketing Firm
Clearly, there are a lot of facets to internet marketing. The best way to successfully put all of these internet marketing tactics into action is by hiring an internet marketing firm to do all of the heavy lifting for you. For the best internet marketing firm in Florida, look no further than Digital Resource. Our proprietary internet marketing solutions will guarantee that your business gets the most out of the constantly growing digital world! Request a free internet marketing analysis from our experienced and knowledgeable team today!
Digital Resource is the SEO company which combines effective strategies & creative ideas with the team of specialist to deliver outstanding results. To get more details, call us at (561) 429-2585 or visit our site: Yourdigitalresource.com
Your brand reputation depends on how people perceive your business. But, that does not only include customer testimonials. Your employees can ask as spokespeople for your company while out of the office. How they talk to their friends and family, as well as anyone they cross paths with, creates an impression of your brand. But, having your employees review their experience at your company is key to its evolution.
Whether they are good or bad, here is why you having your employees review your business online is smart for business:
You Can Learn How Your Business Is Perceived
People who take the time to share their thoughts online, chances are they have something to get out. Their blunt honesty may take you aback – or make you really proud – but it will benefit your business. Online reputation management is very important. So, when employees give the internet a piece of their mind about your company, you’re more likely to push for change.
On the flip side, you could get amazing reviews that encourages others to get excited about your business! That is a risk you should be willing to take.
You Learn More About Your Employees
When employees review your business, you not only get positive attributes shared, but you can address any concerns specific to them. This makes it easier to improve employee morale and retention. This can also breed trust between employers and employees. If you ask employees to leave an online review, it shows that you trust them enough to have them speak openly. If someone posts anonymously, simply address any concern in general.
Not to mention, the more reviews you have, the better your relevancy. That means review websites will give your company a better search ranking and more visitors.
Where Do Employees Review Businesses?
It is unlikely an employee will go on your Facebook page and leave a review. They are going to post where other potential employees will see. Glassdoor, Indeed and CareerBliss are three of the most popular sites for employee reviews. Yelp is even growing as a platform for employees. However, Yelp does ask that employees do not leave comments on their employer’s page.
How Do You Respond?
Your response can make or break your reputation. There is a good chance you will get a bad employee review at some point in time. But, if you come back, representing your company, with hostility and more negativity, people will perceive your company as such.
When employees review your company – after encouragement or out of their own will – you need to be respectful of their opinions. There is no reason to put all of your internal issues on the internet for anyone and everyone to see. Address them politely and professionally, and steer any further conversation off of the internet.
Want to Learn More About Building a Digital Reputation?
Digital Resource’s talented staff is dedicated to building online presences for businesses. Getting employees to review is just one aspect of digital reputation management though. Contact us today to learn how our services can benefit your business!
Focus Keyword: how to use Instagram hashtags
How to Use Instagram Hashtags | Social Media Marketing
Hashtags are everywhere these days. They’re on Twitter, Pinterest, Facebook, Google+, and Instagram. Hashtags have become an essential part of any successful social media marketing strategy. This is especially true when it comes to Instagram. Despite its importance, many businesses have no idea how to use Instagram hashtags.Even worse, some businesses don’t even use them at all. Keep reading to understand why you need Instagram hashtags and how to use them!
Why Your Business Needs to Use Instagram Hashtags
If you want to grow your business using Instagram, you need to use hashtags. Instagram hashtags have the ability to expand your reach, amplify your brand, target your marketing, improve your SEO, and help you get found by potential customers. In fact, posts with at least one Instagram hashtag get 12.6% more engagement than posts with no hashtags at all. The only downside? Instagram hashtags only work if you know how to use them.
How to Use Instagram Hashtags
Knowing how to use Instagram hashtags is all about having the right strategy. Get on the path towards social media marketing success by following these 5 tips!
Use the Right Amount of Hashtags
You can use up to 30 hashtags per Instagram post. But just because you can, doesn’t mean you should! Using too many hashtags can be just as bad as using none at all. Using too few limits the amount of exposure your post will receive. But using too many looks like spam and might annoy your followers. You have to find your magic number. While the perfect amount of hashtags depends on your brand and audience, your sweet spot will likely range between 5 and 10 hashtags.
Make Sure Your Hashtags Are Relevant
Your hashtags should include relevant keywords that relate directly to your specific post as well as your industry. Feel free to look and see what others in your industry are using. If you find certain hashtags that work really well, try to incorporate those into your posts too.
For example, if you’re in the fashion industry, try to use tags such as #fashion, #instastyle, #fashionaddict,#style, etc. If you then post a picture of a shoe you offer, you can also add #shoeoftheday, #justaddsole, #footwear, and so on. Using hashtags that are related to your specific post and industry is how your target audience will be able to find you!
Include Trending Hashtags
When you see a trending hashtag that relates to your business, use it in your Instagram posts. By using a trending tag in your content, you can potentially get your message seen to a massive audience. Just remember that trends are constantly changing so be sure to stay on top of them. Also, try not to post about trends that are unrelated to your business. It is seen as poor etiquette and might deter potential customers.
Create Branded Hashtags
Utilizing branded hashtags can help establish brand recognition. For example, if you’re a dental practice called “Florida Dental”, some great branded hashtags could be #floridadental or #floridadentalsmiles. Place one or two of these with your posts. For ultimate exposure, encourage your followers to post about your products or services using your branded hashtags too. Just make sure your branded hashtag isn’t already being used by another business.
Combine Popular and Less Popular Hashtags
Using Instagram hashtags with different levels of popularity is another way to get the most out of your hashtag strategy. Popular hashtags will get you immediate results, but your post will soon get lost in the archives of the hashtag due to so many others account using it too. Less popular hashtags may not produce speedy results, but your posts will live longer and yield long-term results. By using both popular and less popular hashtags, you will ensure that your post will get the benefits from both.
Don’t let another day go by without knowing how to use Instagram hashtags. Start getting the most out Instagram by taking advantage of hashtags! If you have any questions about developing an Instagram hashtag strategy for your business or social media in general, contact Digital Resource! Call 561-429-2585 or connect with our South Florida internet marketing agency online today!
SEO continues to grow and because of that businesses have to pay more attention to their SEO strategy. To improve SEO ranking can be an overwhelming task and often key SEO elements are overlooked. It is important that these five elements are executed properly to ensure maximum SEO value. Continue reading to learn the top five SEO strategies that are hurting your business.
Keywords use to be the only way that search engines would recognize websites. Now, there has been a shift and content has become king. Business across the world are making the mistake of keyword stuffing. Stuffing keywords means that you are using the same word or phrase multiple times while sacrificing content. When doing this search engines will penalize your website because it does not offer value to readers. It is important to focus on one or two keywords that pertain to your business.
- Image Optimization
People care more about visuals now more than ever before! Visual content helps businesses to increase their engagement and get more likes and shares. Businesses often misunderstand that search engines cannot “see” images, they can only recognize the text that is attached to the image. To ensure that your visuals are reaching the most relevant audience it is important to name your files and always use an alt-description. It is also important to remember that the faster your business website loads, the better you improve SEO ranking. Compressing your image file size will achieve this without loss of quality.
- Anchor Text
Anchor text is the clickable words that link to other websites or pages on your own website. If anchor text is used incorrectly this could cause major problems for your SEO. Anchor text is an important part of SEO because it gives your website increased authority which improves your ranking. When you are building homepage links the majority of anchor text should come from your business. Remember, to keep your website looking natural you need to have a variation of phrases and links with the URL as an anchor. The major mistake made with anchor text is using too many main key phrases that pertain to your business. Keep these to a minimum and your SEO will improve.
- Link Strategy
As a business, you need to have a link building strategy in order to continue improving your SEO ranking. It does not matter what if you have amazing content if you don’t have a strategy. Treat your links like they are limited. You only have a small amount and you want to stretch it as far as possible. This would involve using three to four relevant high-quality backlinks versus one hundred backlinks from dubious sources. It is more important to focus on long-term SEO success!
Should I Hire a Professional? | Improve SEO Ranking
Yes! The internet is a competitive place. Your business needs to pay close attention to its SEO strategy in order to improve SEO ranking. A dedicated SEO team can help your business improve its SEO ranking. At Digital Resource, we can assist you with your SEO goals! Contact our SEO team today to learn more.
Do you want your business to generate more sales? Then it’s time to start harnessing the power of small business internet marketing. When done right, internet marketing can generate more than three times as many sales as traditional outbound marketing. However, conducting an effective internet marketing campaign is a lot easier said than done. To help you out, we’ve listed out the 5 steps of generating more sales with small business internet marketing!
How to Generate More Sales with Small Business Internet Marketing
Step 1: Create
The first step is to create content for your website, social media accounts, and anywhere else your business should have a digital presence. In order to cultivate content that converts into sales, it’s essential to define your company’s buying cycle and create content to support each phase, not just one part of it. The phases of the buying funnel typically consist of awareness, interest, consideration, intent, evaluation, and then purchase. Then, once you post a few pieces of content, expand your most successful posts by repurposing it into an eBook, infographic, or other value-packed assets.
Step 2: Promote
Once you create a substantial amount of valuable and effective content, it’s time to promote your business and its content. Repost your content on any relevant social media platforms, experiment with Facebook ads, and guest blog on other sites to try to lure as many leads as possible. Another great way to promote is by building relationships with industry influences, which isn’t easy, but is definitely worth it.
Step 3: Capture
The whole point of your promoted content is to get leads and capture their information. This may sound daunting and distracting, but it doesn’t have to be. Informational offers at the end of a blog post. Don’t forget to always try to get contact information from any and all leads.
Step 4: Convert
Gaining leads is only half the battle. The leads that your promoted content brings in means nothing if you aren’t able to convert them. Luckily, there are a few techniques that are proven to convert. For example, adding a video to your landing page increases conversion up to 86% and are 70% more likely to convert if website visitors see retargeting ads. Another great way to guarantee that no valuable lead bounces off your website is by adding live chat to your site and engaging visitors to establish an instant connection, answer their questions, and drive more sales.
Step 5: Close
Finally, it’s time to close the deal. In order to effectively close, you need to follow up with authenticity. Don’t just shoot over a quick email and hope for the best. Show how you can genuinely make the customer’s life better, establish trust, and then go for the sale. if a potential customer isn’t ready to close, don’t let their information go to waste. Instead nurture the lead until they are ready to buy by creating long-term email campaigns.
The best way to guarantee that you generate more sales through small business internet marketing is by letting a reputable internet marketing agency do all of these steps for you. For the best internet marketing agency, look no further than Digital Resource. Our experienced team of digital marketers is ready to create an effective internet campaign to make sure that your business generates more sales than ever before. Contact our West Palm Beach office today to learn more!