What is Responsive Web Design?
Responsive web design is the approach that suggests that the design and development of a business’s website should adapt to the user’s environment and behavior based on screen size, platform, and orientation. As a result, responsive web design enables a website to respond to the device that it is being viewed on. This presents the perfect experience for all users no matter if they are surfing the web on their smartphone, tablet, computer, or any other type of device.
How Does Responsive Web Design Work?
Responsive web design works by targeting the width of each user’s web browser in order to determine how much space is available and how it is supposed to display the website. In order to achieve this, breakpoints are set up to allow the web design agency to target ranges that define specific types of displays. There are typically breakpoints for smartphones, tablets, and desktops since those are the most popular internet browsers.
What Are the Benefits of Responsive Web Design?
When handled by a reputable and experienced web design agency, there are countless benefits of utilizing responsive web design for your business’s site. Some of the most noteworthy advantages of responsive web design includes:
– Looks great everywhere, no matter how it is viewed.
– Eliminates the need to zoom in or out in order to read content on smaller devices.
– Creates a consistent and tailored user experience to any and all users.
– All pages are available on every type of device.
– Helps improve search engine rankings.
Should I Make the Switch to Responsive Web Design?
Would you like to have only one business website that caters to all of your current and potential customers on any device? If yes, then it is time to make the switch to responsive web design. That way, your website will re-size and re-orient for mobile phones and tablets of all different screen resolutions, which will heighten your chances of achieving optimal business success.
Where Can I Find the Best Web Design Agency?
For the best web design agency for your business’s website, look no further than Digital Resource. We have a top-notch team ready to create the best possible website for your business. Furthermore, we will make sure that your website is responsive, search engine optimized, works and looks great, and fits your exact requirements. Are you ready to get started? Then contact our South Florida web design team today!
The Evolution of Link Building
1999: Link Exchanges
In the earlier days of Google, businesses used simple tactics such as linking everything back to their site and exchanging nonsense links with other websites in order to increase their search engine rankings.
2001: Directory Submission
In a mere two years, the quick and easy process of linking everything and anything was replaced by directory submissions. This consisted of simply submitting a business website to multiple directories and once upon a time it had a big impact on getting to the top of Google’s search results.
2004: Article Submission
Back in 2004, submitting article links was a great way to establish domain authority and rank power. As a result, hundreds of sites sprang up and accepted content from anyone on any topics, regardless of whether or not they knew what they were writing about.
2006: Paid for Links
Businesses used to pay to have their links placed on a website to gain instant traffic. However, this didn’t last long since Google caught on and put a stop to it by giving no search engine optimization (SEO) value to this type of links.
Businesses began creating linkbait in 2008 to help link build. Linkbait is bad infographics and cheaply written listicle articles that are designed to attract attention and encourage the traffic viewing it to hyperlink to the site. However, Google quickly shut this down too.
2013: Link Removals and Disavows
With such a large crackdown of various link building processes, many businesses experienced algorithmic and manual penalties. Because of this, these businesses were forced to start removing or disavowing all the links and blogs they had paid for in the past.
Present and Future: Link Earning
Link building isn’t just about building links; it’s about earning links. It involves creating content that actually provides value so that it is shared and earns links naturally. This takes a lot more work than the link building tactics of the past, but it is the one way that lasts and will bring businesses the results that they want for years to come.
Are You Ready to Link Build for Your Business?
Based on the evolution of link building, it’s safe to say that the only way to effectively link build for your business is by teaming up with an internet marketing company. For the best internet marketing company to build links and make sure that your business gets on the first page of Google, look no further than Digital Resource. Our link building experts have proven tactics that are constantly adapting to ensure that your business achieves the best results. Contact our internet marketing team today to learn more!
Do you want to grow your small business? Then it’s time to start utilizing the power of the internet! Keep reading to learn about some can’t miss tactics used by our internet marketing firm to make sure that your business reaches new levels of success.
1. Write a Blog
Creating fresh content with a blog on your business’s website is a MUST for search engine optimization (SEO) purposes. Not to mention, offering useful information for your customers will help establish you as an authority in your industry.
2. Build a Social Media Presence
Sign up and build a profile on every social media platform your target market is on. Then, make your presence known by posting, sharing content, and interacting with people on all of them.
3. Make Videos
Professionally made videos can do wonders for your website and social media content. It’s a great way to get and keep traffic on your site.
4. Use Keyword Research
Research which keywords your target market is using to find you. Then, use these keywords to optimize your website and content.
5. Google Your Competition
Know what your competition is doing well and what they are doing poorly online. That way, you can jump into any holes they might have left.
6. Respond to Negative Reviews
Ignoring or deleting negative comments and reviews about your business online will only make matters worse. Instead, respond calmly and try to fix the problem.
7. Respond to Positive Reviews
Responses aren’t solely for negative reviews. Let people know you appreciate their feedback and build brand loyalty by commenting on positive ones too.
8. Get Citations in Your Local Listings
Do wonders for your local SEO rankings by making sure that your business is listed on Google My Business, Yelp, Bing, and all other local listings.
9. Be Consistent
Always double check that your business’s name, address, and phone number is listed and consistent on all local listings, websites, social media platforms, etc.
10. Make Your Site Mobile Friendly
The internet isn’t just for computers. Nowadays, everyone uses the internet on their phones. As a result, it’s imperative that your site provides a mobile-friendly experience. Not to mention, Google now has a mobile-first index, so it will help your Google rankings too.
11. Get Live Chat
Live chat enables you to connect with site visitors and get more leads in ways that traditional forms of contact cannot.
12. Hire an Internet Marketing Firm
Clearly, there are a lot of facets to internet marketing. The best way to successfully put all of these internet marketing tactics into action is by hiring an internet marketing firm to do all of the heavy lifting for you. For the best internet marketing firm in Florida, look no further than Digital Resource. Our proprietary internet marketing solutions will guarantee that your business gets the most out of the constantly growing digital world! Request a free internet marketing analysis from our experienced and knowledgeable team today!
Digital Resource is the SEO company which combines effective strategies & creative ideas with the team of specialist to deliver outstanding results. To get more details, call us at (561) 429-2585 or visit our site: Yourdigitalresource.com
Your brand reputation depends on how people perceive your business. But, that does not only include customer testimonials. Your employees can ask as spokespeople for your company while out of the office. How they talk to their friends and family, as well as anyone they cross paths with, creates an impression of your brand. But, having your employees review their experience at your company is key to its evolution.
Whether they are good or bad, here is why you having your employees review your business online is smart for business:
You Can Learn How Your Business Is Perceived
People who take the time to share their thoughts online, chances are they have something to get out. Their blunt honesty may take you aback – or make you really proud – but it will benefit your business. Online reputation management is very important. So, when employees give the internet a piece of their mind about your company, you’re more likely to push for change.
On the flip side, you could get amazing reviews that encourages others to get excited about your business! That is a risk you should be willing to take.
You Learn More About Your Employees
When employees review your business, you not only get positive attributes shared, but you can address any concerns specific to them. This makes it easier to improve employee morale and retention. This can also breed trust between employers and employees. If you ask employees to leave an online review, it shows that you trust them enough to have them speak openly. If someone posts anonymously, simply address any concern in general.
Not to mention, the more reviews you have, the better your relevancy. That means review websites will give your company a better search ranking and more visitors.
Where Do Employees Review Businesses?
It is unlikely an employee will go on your Facebook page and leave a review. They are going to post where other potential employees will see. Glassdoor, Indeed and CareerBliss are three of the most popular sites for employee reviews. Yelp is even growing as a platform for employees. However, Yelp does ask that employees do not leave comments on their employer’s page.
How Do You Respond?
Your response can make or break your reputation. There is a good chance you will get a bad employee review at some point in time. But, if you come back, representing your company, with hostility and more negativity, people will perceive your company as such.
When employees review your company – after encouragement or out of their own will – you need to be respectful of their opinions. There is no reason to put all of your internal issues on the internet for anyone and everyone to see. Address them politely and professionally, and steer any further conversation off of the internet.
Want to Learn More About Building a Digital Reputation?
Digital Resource’s talented staff is dedicated to building online presences for businesses. Getting employees to review is just one aspect of digital reputation management though. Contact us today to learn how our services can benefit your business!
Focus Keyword: how to use Instagram hashtags
How to Use Instagram Hashtags | Social Media Marketing
Hashtags are everywhere these days. They’re on Twitter, Pinterest, Facebook, Google+, and Instagram. Hashtags have become an essential part of any successful social media marketing strategy. This is especially true when it comes to Instagram. Despite its importance, many businesses have no idea how to use Instagram hashtags.Even worse, some businesses don’t even use them at all. Keep reading to understand why you need Instagram hashtags and how to use them!
Why Your Business Needs to Use Instagram Hashtags
If you want to grow your business using Instagram, you need to use hashtags. Instagram hashtags have the ability to expand your reach, amplify your brand, target your marketing, improve your SEO, and help you get found by potential customers. In fact, posts with at least one Instagram hashtag get 12.6% more engagement than posts with no hashtags at all. The only downside? Instagram hashtags only work if you know how to use them.
How to Use Instagram Hashtags
Knowing how to use Instagram hashtags is all about having the right strategy. Get on the path towards social media marketing success by following these 5 tips!
Use the Right Amount of Hashtags
You can use up to 30 hashtags per Instagram post. But just because you can, doesn’t mean you should! Using too many hashtags can be just as bad as using none at all. Using too few limits the amount of exposure your post will receive. But using too many looks like spam and might annoy your followers. You have to find your magic number. While the perfect amount of hashtags depends on your brand and audience, your sweet spot will likely range between 5 and 10 hashtags.
Make Sure Your Hashtags Are Relevant
Your hashtags should include relevant keywords that relate directly to your specific post as well as your industry. Feel free to look and see what others in your industry are using. If you find certain hashtags that work really well, try to incorporate those into your posts too.
For example, if you’re in the fashion industry, try to use tags such as #fashion, #instastyle, #fashionaddict,#style, etc. If you then post a picture of a shoe you offer, you can also add #shoeoftheday, #justaddsole, #footwear, and so on. Using hashtags that are related to your specific post and industry is how your target audience will be able to find you!
Include Trending Hashtags
When you see a trending hashtag that relates to your business, use it in your Instagram posts. By using a trending tag in your content, you can potentially get your message seen to a massive audience. Just remember that trends are constantly changing so be sure to stay on top of them. Also, try not to post about trends that are unrelated to your business. It is seen as poor etiquette and might deter potential customers.
Create Branded Hashtags
Utilizing branded hashtags can help establish brand recognition. For example, if you’re a dental practice called “Florida Dental”, some great branded hashtags could be #floridadental or #floridadentalsmiles. Place one or two of these with your posts. For ultimate exposure, encourage your followers to post about your products or services using your branded hashtags too. Just make sure your branded hashtag isn’t already being used by another business.
Combine Popular and Less Popular Hashtags
Using Instagram hashtags with different levels of popularity is another way to get the most out of your hashtag strategy. Popular hashtags will get you immediate results, but your post will soon get lost in the archives of the hashtag due to so many others account using it too. Less popular hashtags may not produce speedy results, but your posts will live longer and yield long-term results. By using both popular and less popular hashtags, you will ensure that your post will get the benefits from both.
Don’t let another day go by without knowing how to use Instagram hashtags. Start getting the most out Instagram by taking advantage of hashtags! If you have any questions about developing an Instagram hashtag strategy for your business or social media in general, contact Digital Resource! Call 561-429-2585 or connect with our South Florida internet marketing agency online today!