HOW TO INCREASE YOUR BRAND AWARENESS

The world of digital marketing is constantly changing. Consumers are constantly changing preferences. This brings exciting new challenges for marketers to capture the attention of consumers and their changing interests. With high competition in most industries, keeping your brand in front of consumers is essential to generate new business and maintain customer relationships. Here is how you can increase your company’s brand awareness from a Los Angeles Digital Marketing Company.

Grab the Right Attention

We’re all familiar with the saying “any publicity is good publicity.” However, when it comes to digital marketing, capturing the right attention is crucial. This can save you both time and money in online marketing. To capture the attention of the right audience, your brand needs to have a clear and concise message that speaks to people. Once you have captured the attention of the right audience, you’re in a perfect position to increase brand awareness.

Grab the Right Attention

 

Stay Relevant

Consumers now crave intimacy, especially from the brands and companies they love. Companies that stay relevant connect with their audience and evolve with them. An example of this is Coca-Cola. The famous beverage company not only creates intimate campaigns, they are also seen everywhere. Additionally, their strategy continues to evolve. Staying relevant and creating intimacy with your audience will not only create brand awareness, it will also result in brand loyalty.

Utilize All Platforms

In today’s digital age, one platform is not enough. Consumers need to find your company on all platforms. If you are not utilizing all digital channels, you are likely missing out on leads. Posting to all platforms does not have to be as difficult as it sounds. There are many services that can streamline the process and keep your content consistent. In this way, your audience will be able to connect with your brand on all platforms and you can maximize opportunities.

Utilize All Platforms

 

Increase Brand Awareness with A Los Angeles Digital Marketing Company

Increasing brand awareness and connecting with your target audience does not have to be difficult or time consuming. Contact Digital Resource, a Los Angeles Digital Marketing Company, to assist you with your digital marketing strategy. With a great team, your company can create new leads through brand awareness.

 

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Chicago Local SEO Company | 3 Local SEO Tips

Ranking high in local searches is essential for growing your business and staying ahead of the competition. With so many options available to consumers, new and returning customers need to be able to access your information online quickly. To help your business grow, here are three tips from a Chicago local SEO company that can help boost your rankings.

Tip #1: Consistent NAP

Consistency is key when it comes to local SEO. This is essential when it comes to the name, address and phone number (NAP) of your business. Make sure this information is available on all of your company’s channels. Additionally, make sure that the format of the NAP is the same on every single page it is listed on. With consistency, you can boost your SEO and make your business more visible to customers.

Where can I find the best Chicago local SEO company?

Tip #2: Get Customer Reviews

Now more than ever, consumers are looking for online reviews to help make purchasing decisions. Both Google and potential customers love online reviews. To help boost your ranking on Google, ask your patients, clients or customers to write online reviews for your business. The more positive reviews you have, the higher your ranking on Google. Additionally, customers will see the reviews, which will ultimately drive more traffic to your business.

Where can I find the best Chicago local SEO company?

Tip #3: Content is King

Content on your website is great for customers to learn more about your products and services. It is also great for helping your business rank higher on local SEO. However, be careful not just to publish content for the sake of filling up your website. Your content should have value for the consumer, and take an informative and educational approach. Additionally, the content should have local reference to help boost your SEO rankings.

Where Can I Find a Chicago Local SEO Company?

To get your business to the top of Google, your SEO strategy needs to be competitive and consistent. Contact Digital Resource, a Chicago Local SEO Company, to assist you along the way. With the right strategy in place, your business will see the results and grow from local SEO.

Google Advertising | How to Create Landing Pages That Convert

When you invest the time and money into advertising your business on Google, you want to see results. And by results, we mean new customers using your business. While your Google Ads are a crucial part of this success, they merely bring visitors to your site. It’s then your landing pages’ job to convert these visitors into leads. How can you guarantee that your landing pages will convert? Keep reading to learn about how you can create landing pages that convert for Google advertising!

Landing Page Best Practices for Google Advertising

Landing Pages

1. Craft a Compelling Headline

The headline of your landing page is the first thing visitors see on the page, and if you want them to convert, you don’t want it to be the last thing they see as well. As a result, it’s essential to create a headline that captures the visitor’s attention and makes them want to keep reading as soon as the click on your landing page.

2. Incorporate Bullet Points

You probably already know that people have short attention spans and don’t want to read paragraphs and paragraphs about a product or service they don’t even know they are fully interested in yet. So, use this knowledge to your benefit and instead of paragraphs, opt to make things easy to understand and quick to ready by highlighting key topics with bullet points.

3. Include a Form

It’s impossible to convert visitors into leads on your landing page if you don’t have contact form for them to fill out. But don’t include any form. Make sure your form includes fields that correlate with the correct stage of the buyer’s journey. For Google advertising landing pages, you typically want to keep your forms brief and only include fields with basic information such as name and email.

4. Utilize Images

People are more likely to stay on a page and convert if a captivating image is present. As a result, just like any other web page your business creates, you want to utilize images on your landing page to draw the visitor in. Remember to keep the images aesthetically pleasing, high-quality, and relevant to the products or services you are offering.

Utilize Images

5. Team Up with a Reputable Internet Marketing Company

The best way to guarantee that your business is creating successful landing pages for your Google advertising efforts is by teaming up with a reputable internet marketing company. If you are looking for the best internet marketing company to create your landing pages, look no further than Digital Resource. Our Google advertising experts have the knowledge and skill necessary to craft the most effective Google Ads that lead to landing pages that convert. Contact Digital Resource to get started on your Google advertising campaign today!