5 Content Mistakes to Avoid | Content Marketing Company

When it comes to internet marketing, content is king. Incorporating content into your digital strategy holds countless benefits for all types of industries and businesses, from increased search rankings to brand awareness and everything in between. However, despite its importance, countless businesses continue to make detrimental mistakes with their content. Luckily, our content marketing company is here to make sure that business succeeds. Keep reading to learn 5 common content marketing mistakes businesses make and how you can avoid them!

Targeted Keywords

Mistake #1: Being Too Sales Oriented

Focusing on your products and services to explicitly promote your business is a total content marketing faux pas. Not to mention, browsers can always tell when a business is crafting content solely to sell yourself. Instead, create educational, informative, and entertaining content. By doing this, you build an audience that is loyal to your business, which increases the chances that they will use you for your products or services in the future.

Mistake #2: Not Writing for a Target Audience

Another content mistake that our content marketing company sees time and time again is writing about general topics for no specific audience and ignoring the issues your target buyers have. This content error may still attract readers to your site, but these are not the type of readers that will turn into customers, which is the whole point of content marketing. Luckily, you can fix this problem by putting a little bit of extra work into your content strategy. Find out who your target buyers are and then research their challenges and motivations. Then tailor your content to address these specific issues.

Mistake #3: Optimizing Too Much or Not at All

While search engine optimization (SEO) is crucial to content marketing success, it’s important not to do too much or too little optimization. Avoid overstuffing your content with keywords and links. But also don’t ignore SEO tactics altogether. How can you optimize your content the perfect amount to achieve great rankings? It’s simple. Instead of writing for Google spiders, write for the people while still using SEO best practices throughout each and every content piece.

Mistake #4: Not Maintaining a Consistent Schedule

When it comes to content marketing, consistency is key. As a result, posting content randomly, too often, or infrequently can cause serious problems with your audience. They will either feel overwhelmed by the number of posts or forget that your business even exists. Instead, if you want to keep your loyal audience, make a content schedule and stick to it.

Social Media

Mistake #5: Not Hiring an Experienced Content Marketing Company

The biggest mistake any business can make when it comes to their content strategy is not teaming up with a reputable and experienced content marketing company. Luckily, you can find the best content marketing company at Digital Resource. Our team of content marketers know all the ins and outs of digital content and are prepared to do all the content research, writing, editing, and posting for you. Contact our content marketing team to get started today!

 

Advertisements

Web Marketing Company | Your Ultimate List of Digital Statistics

Consumers are on the internet more than ever before. They browse it for entertainment, they browse it for information, they browse it to keep in touch, and they even browse it to find products or services. As a result, it’s safe to say that internet marketing is more crucial to business success than ever before. And this includes all facets of internet marketing: search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. Because of this, our web marketing company thought that it might be useful if your business learns about some eye-opening facts about internet marketing. Keep reading for your ultimate list of digital statistics! Then, contact our web marketing company to learn more.

New Picture (4)

Search Engine Optimization Statistics

Google gets more than 100 billion searches every month.
– The first position on Google search results has a more that 34% clickthrough rate.
– The average web page on Google’s first page of results contains 1,890 words.
– 30% of mobile searches are related to a location.
– 40% of businesses state that the most challenging part to SEO success are the complicate search algorithms and their constant changes.

Content Marketing Statistics

– Blog titles with 6-13 words attract the most consisted and highest amount of visitors.
– 47% of consumers viewed 3-5 pieces of web content on a business’s website before making a buying decision.
– Businesses that published more than 16 blogs posts per month gout about 4.5 times more leads than businesses that published less than 4 monthly blog posts.
– Almost 50% of internet users search for product or service related video before visiting a store.
– 53% of businesses state that content creation is their top inbound marketing priority.

Social Media Marketing Statistics

Facebook has 1.37 billion daily active users.
– Instagram has 500 million monthly active users.
– 25% of adults use LinkedIn and 31% use Pinterest.
– Social media posts with images lead to 2.3 times more engagement than social media posts without images.
– 92% of businesses say that social media is essential to their business’s success.
– 66% of businesses who spend at least 6 hours a week on social media marketing see lead generation benefits.

Email Marketing Statistics

– 1 billion people actively use Gmail.
– 11 a.m. has the highest clickthrough rate for emails.
– 64% of people prefer emails that are rich in text.
– Email subject lines that include “thank you” have the highest engagement levels.
– Two-thirds of emails are read on people’s smartphone and/or tablet.

New Picture (5)

Where Can I Find the Best Web Marketing Company

For the best web marketing company to provide your business with the best web marketing services, look no further than Digital Resource. Our experienced internet marketing team loves using the power internet to assist your business in reaching new levels of success. Start incorporating the best digital tactics into your marketing strategy by contacting Digital Resource today!

 

SEO Company | How to Create Optimized Content for Your Business

Search Engine Optimization (SEO) is more prevalent and important than ever before. As a result, it’s essential for your business to optimize any and all content it produces in order to get to the top of Google’s search results. Keep reading for some tips you do NOT want to miss about how to create the perfect SEO content for your business straight from our reputable and experienced SEO company.

5 Ways to Create the Perfect SEO Content

Google Search

Focus on the Main Topic

When it comes to creating SEO content, it’s essential to avoid keyword stuffing. Instead, pick a main topic that directly correlates to your keyword. Then, focus on that main topic and add variations, synonyms, and related words throughout your entire piece of content. Focusing on your main topic, and not your keyword, will come off more naturally to both your readers and search engines.

Optimize for Your Main Keyword

While focusing on your keyword instead of the overarching topic will damage your content, it’s still crucial to optimize your work with your main keyword. Do this by placing your keyword in your URL, the front of your title, the first 100 words, meta description, image alt text, headers, and lightly throughout the body text.

Format Your Content

Formatting your content so that it is as optimized as possible is another essential part for creating the perfect SEO content according to our reputable SEO company. Fully optimize your content’s format by breaking up your text in small sentences and paragraphs, making use of headings and subheadings, adding bullets, and incorporating visuals. All in all, when it comes to arranging your content for both search engines and readers, the easier to read, the better.

Craft an Effective Title

Another effective way to create SEO content is by crafting the perfect headlines. In fact, better headlines not only help boost your page ranking but your click-through-rate as well. Optimize your headline by making your title length 55 to 70 characters, adding emotional or power words, and using proven headline formulas.

Place Links

When it comes to optimized content for your business, links are your best friend. Linking to authoritative and relevant content within your text can do wonders for your Google rankings. Furthermore, you can link to your own content to boost multiple contents at once. When placing links, just remember to use applicable anchor text. Lastly, it may be a bad idea to link to a competitor’s site so keep that in mind too.

New Picture (5)

Where Can I Find the Best SEO Company?

The best way to guarantee the best SEO content for your business is to team up with the best SEO company. Luckily, if you are looking for the best SEO company, you’ve found it! Here at Digital Resource our experienced team of SEO experts are prepared to make sure that your business climbs to the top of Google’s search results. Request a free SEO analysis from us to get started today!

Best Internet Marketing Company | Can Emails Grow My Business?

Do you want your business to grow? Then it might be time to start sending out some emails. Email marketing, which is the practice of sending commercial messages to a group of people via email, is one of the most effective ways to build brand awareness, trust, and loyalty, while also increasing the percentage of conversions and site visits exponentially. Don’t believe us? Then keep reading to learn about some shocking facts that prove that email marketing can make your business more successful than ever before!

19 Facts that Prove the Power of Email Marketing

Email 2

Email Usage Statistics

– 4.3 million email accounts send almost 200 billion emails every day.
– 81% of internet users utilize their smartphones to check their email at least once a day.
– 91% of all consumers in the US use email on a daily basis.
– 64% of decision makers read their emails.

General Email Marketing Statistics

– 85% of US businesses consider email marketing as one of the most effective ways to acquire customers.
– 44% of people who receive targeted emails buy at least one item because of the email’s promotional message.

Email Marketing vs. Other Tactics

– 77% of consumers prefer businesses to use emails for marketing communications.
– 89% of businesses say that email is their primary channel for generating leads.
– Emails convert 3 times as many people than social media.
– Email delivers a return of investment (ROI) at least 3 times more than social media with an average order value 17% higher.
– Your business is 6 times more likely to get a click-through from an email campaign than from a tweet.
– A message is 5 times more likely to be seen in an email than on Facebook.

Psychology of Email Recipients

– Red links in emails lead to 52% more clicks than blue links.
– Emails with 6-10 words in the subject line have the highest open rate (21%).
– 32% of millennials want to see fewer repetitive emails from businesses.

Mobile Email Statistics

– More than 2.28 million people access their email on their mobile device.
– Mobile email will account for 15 to 70% of email opens and depends on your target audience, product, and type of email.
– Email replies sent from smartphones are 54% faster than those sent from desktop computers.
– Business to consumer emails get 57.4% more opens on mobile devices than business to business emails.

email 3

Where Can I Find the Best Internet Marketing Company?

The above facts make it clear: emails are a great way to make your business grow in the digital world. But email marketing only works if it does right, and the best way to guarantee effective emails is by teaming up with the best internet marketing company. Luckily, you can find the best internet marketing right here! Contact Digital Resource to start growing your business through email marketing today!

Internet Marketing Company | How to Get Highly Engaged Instagram Followers

Whether you are a new business trying to build your online presence or an established company looking to get in on the benefits of online marketing, it can be difficult navigating social media. If you’ve had some trouble with getting engagement specifically on Instagram, you are not alone. While employing an internet marketing company is the best way to get maximized results from your Instagram posts, here are some pointers that can assist you to get your engagement started.

12 Ways to Get Highly Engaged Instagram Followers

Post daily. – Perhaps the best tip for business on Instagram, this helps to build a residual base of engagement.

Create branded hashtags. – Instead of just using popular hashtags in your posts, create your own hashtags for your business. This will encourage participation with your posts as well as help monitor interaction from followers.

Keep up with trending hashtags. – You don’t need to copy the same trending hashtags being used. Simply identify them so that you may create custom posts that piggyback on these tags. This helps your business stay relevant.

Know what type of posts your followers enjoy and use them. – Research the targeted audience in your industry and the types of posts that are the most popular.

Incorporate video posts. – 3 to 15 second videos help to break up the monotony of posts and keep things interesting. Whether you come up with unique boomerang ideas or simple, funny, or behind-the-scenes snippets, videos are sure to engage your followers.

Use captions to inspire conversations. – Adding a caption such as, “Double tap if you agree!” can do wonders to increase your likes.

Interact with your followers and other users. – By responding to comments and mentions of your business, you inspire even more people to chime in and interact.

Interact with your followers and other users

Interact with your followers and other users

Organize a contest to boost followers. – Instruct your followers to share a certain photo, tag you in it, and give a follow in order to enter.

Incorporate Instagram exclusives. – By providing offersfrom your business exclusively on Instagram, you drive business and purchases, as well as give an incentive for people to follow you.

Spotlight participation. – Share pictures of people with your products, especially if they tag you in a photo or win one of your contests.

Team up with other users to get some shout outs. – Instead of using money for paid mentions on Instagram, focus your effort on building connections with your followers and then furthering engagement with organic shout outs to and from those users.

Examine the performance of your posts. – Identify which of your posts are doing well and have the most likes and comments. Reflect on why they are the best and then implement that into future posts.

Examine the performance of your posts

Examine the performance of your posts

Let the Best Internet Marketing Company Boost Your Instagram Engagement

The ins and outs of building an engaged following on Instagram are extensive, with this list being a fraction of how you can optimize your posts. This is why it is best to have a professional team on your side. With comprehensive knowledge about all social media platforms, Digital Resource is your best resource for everything digital. Contact our online marketing agency today for a dedicated team to assist with your digital needs.