Metrics are the foundation for any successful campaign. In fact, these measurable values used by businesses to demonstrate the effectiveness of campaigns are not only the foundation but also the key to beating your competition and getting more customers. However, with so many metrics for each and every campaign, knowing which ones to pay attention to may seem overwhelming. But don’t worry and instead keep reading for your ultimate list of the most important digital marketing metrics that your business needs to measure!
14 Most Important Digital Marketing Metrics
Digital marketing metrics typically fall within one of three categories: traffic generation metrics, conversion metrics, and revenue metrics. Each of these categories focuses on a specific area of your campaign and you need to measure all in order to see results.
Traffic Generation Metrics
Traffic generation metrics are crucial for digital marketing campaigns, specifically search engine optimization (SEO) and pay-per-click (PPC) campaigns. The traffic generation metrics your business needs to measure includes:
– Overall Site Traffic
– Traffic Sources
– Mobile Traffic
– Cost per Click (CPC)
– Click Through Rate (CTR)
Conversion metrics measure how much of your website traffic turns into business leads and/or outright sales, which is the primary purpose for any digital marketing campaign. The conversion metrics your business needs to measure includes:
– Conversion Rate (CVR)
– Cost per Lead (CPL)
– Bounce Rate
– Average Page Views per Visit
– Average Cost per Page View
– Average Time Spent on Site
– Rate of Return Visitors
Revenue metrics inform you whether or not a particular campaign is profitable so you can make the proper adjustments and optimize your content to achieve better engagement, more conversions, and larger revenues. The revenue metrics your business needs to measure includes:
– Return on Investment (ROI)
– Cost to Acquire a Customer (CAC)
Are You Ready to Start Your Digital Marketing Campaign?
There’s no better time than right now to launch a digital marketing campaign and utilize the metrics above for optimal success. For the best internet marketing company to launch your campaign, look no further than Digital Resource. Our experienced team of digital marketers has what it takes to launch your digital marketing campaign, measure metrics, and optimize your campaign so that you can leave your competition in the dust. Contact us to get started today!