Efficiently reach your business to next level

Efficiently-reach-your-business-to-next-level

Are you looking for Professional SEO Services to grow your business? Our SEO services will make sure that your website ranks higher in search engine results page. For more info, call: (561) 429-2585 or visit our site.

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Chicago Local SEO Company | 3 Local SEO Tips

Ranking high in local searches is essential for growing your business and staying ahead of the competition. With so many options available to consumers, new and returning customers need to be able to access your information online quickly. To help your business grow, here are three tips from a Chicago local SEO company that can help boost your rankings.

Tip #1: Consistent NAP

Consistency is key when it comes to local SEO. This is essential when it comes to the name, address and phone number (NAP) of your business. Make sure this information is available on all of your company’s channels. Additionally, make sure that the format of the NAP is the same on every single page it is listed on. With consistency, you can boost your SEO and make your business more visible to customers.

Where can I find the best Chicago local SEO company?

Tip #2: Get Customer Reviews

Now more than ever, consumers are looking for online reviews to help make purchasing decisions. Both Google and potential customers love online reviews. To help boost your ranking on Google, ask your patients, clients or customers to write online reviews for your business. The more positive reviews you have, the higher your ranking on Google. Additionally, customers will see the reviews, which will ultimately drive more traffic to your business.

Where can I find the best Chicago local SEO company?

Tip #3: Content is King

Content on your website is great for customers to learn more about your products and services. It is also great for helping your business rank higher on local SEO. However, be careful not just to publish content for the sake of filling up your website. Your content should have value for the consumer, and take an informative and educational approach. Additionally, the content should have local reference to help boost your SEO rankings.

Where Can I Find a Chicago Local SEO Company?

To get your business to the top of Google, your SEO strategy needs to be competitive and consistent. Contact Digital Resource, a Chicago Local SEO Company, to assist you along the way. With the right strategy in place, your business will see the results and grow from local SEO.

Google Advertising | How to Create Landing Pages That Convert

When you invest the time and money into advertising your business on Google, you want to see results. And by results, we mean new customers using your business. While your Google Ads are a crucial part of this success, they merely bring visitors to your site. It’s then your landing pages’ job to convert these visitors into leads. How can you guarantee that your landing pages will convert? Keep reading to learn about how you can create landing pages that convert for Google advertising!

Landing Page Best Practices for Google Advertising

Landing Pages

1. Craft a Compelling Headline

The headline of your landing page is the first thing visitors see on the page, and if you want them to convert, you don’t want it to be the last thing they see as well. As a result, it’s essential to create a headline that captures the visitor’s attention and makes them want to keep reading as soon as the click on your landing page.

2. Incorporate Bullet Points

You probably already know that people have short attention spans and don’t want to read paragraphs and paragraphs about a product or service they don’t even know they are fully interested in yet. So, use this knowledge to your benefit and instead of paragraphs, opt to make things easy to understand and quick to ready by highlighting key topics with bullet points.

3. Include a Form

It’s impossible to convert visitors into leads on your landing page if you don’t have contact form for them to fill out. But don’t include any form. Make sure your form includes fields that correlate with the correct stage of the buyer’s journey. For Google advertising landing pages, you typically want to keep your forms brief and only include fields with basic information such as name and email.

4. Utilize Images

People are more likely to stay on a page and convert if a captivating image is present. As a result, just like any other web page your business creates, you want to utilize images on your landing page to draw the visitor in. Remember to keep the images aesthetically pleasing, high-quality, and relevant to the products or services you are offering.

Utilize Images

5. Team Up with a Reputable Internet Marketing Company

The best way to guarantee that your business is creating successful landing pages for your Google advertising efforts is by teaming up with a reputable internet marketing company. If you are looking for the best internet marketing company to create your landing pages, look no further than Digital Resource. Our Google advertising experts have the knowledge and skill necessary to craft the most effective Google Ads that lead to landing pages that convert. Contact Digital Resource to get started on your Google advertising campaign today!

Digital Marketing Campaign | Which Metrics Should My Business Measure?

When it comes to digital marketing, launching a campaign and calling it a day isn’t enough. Digital marketing is not a one and done type of job. Your campaign requires constant vigilance and optimization in order to guarantee long-term success. And the only way to tell which parts of your digital marketing campaign work and which parts need to be changed is through the measurement and analysis of certain metrics.

 

Metrics are the foundation for any successful campaign. In fact, these measurable values used by businesses to demonstrate the effectiveness of campaigns are not only the foundation but also the key to beating your competition and getting more customers. However, with so many metrics for each and every campaign, knowing which ones to pay attention to may seem overwhelming. But don’t worry and instead keep reading for your ultimate list of the most important digital marketing metrics that your business needs to measure!

14 Most Important Digital Marketing Metrics

Digital marketing metrics typically fall within one of three categories: traffic generation metrics, conversion metrics, and revenue metrics. Each of these categories focuses on a specific area of your campaign and you need to measure all in order to see results.

Traffic Generation Tips

Traffic Generation Metrics

Traffic generation metrics are crucial for digital marketing campaigns, specifically search engine optimization (SEO) and pay-per-click (PPC) campaigns. The traffic generation metrics your business needs to measure includes:

– Overall Site Traffic
– Traffic Sources
– Mobile Traffic
– Cost per Click (CPC)
– Click Through Rate (CTR)

Conversion Metrics

Conversion metrics measure how much of your website traffic turns into business leads and/or outright sales, which is the primary purpose for any digital marketing campaign. The conversion metrics your business needs to measure includes:

Conversion Rate (CVR)
– Cost per Lead (CPL)
– Bounce Rate
– Average Page Views per Visit
– Average Cost per Page View
– Average Time Spent on Site
– Rate of Return Visitors

Revenue Metrics

Revenue metrics inform you whether or not a particular campaign is profitable so you can make the proper adjustments and optimize your content to achieve better engagement, more conversions, and larger revenues. The revenue metrics your business needs to measure includes:

– Return on Investment (ROI)
– Cost to Acquire a Customer (CAC)

revenue metrics

Are You Ready to Start Your Digital Marketing Campaign?

There’s no better time than right now to launch a digital marketing campaign and utilize the metrics above for optimal success. For the best internet marketing company to launch your campaign, look no further than Digital Resource. Our experienced team of digital marketers has what it takes to launch your digital marketing campaign, measure metrics, and optimize your campaign so that you can leave your competition in the dust. Contact us to get started today!