Mistake #1: Being Too Sales Oriented
Focusing on your products and services to explicitly promote your business is a total content marketing faux pas. Not to mention, browsers can always tell when a business is crafting content solely to sell yourself. Instead, create educational, informative, and entertaining content. By doing this, you build an audience that is loyal to your business, which increases the chances that they will use you for your products or services in the future.
Mistake #2: Not Writing for a Target Audience
Another content mistake that our content marketing company sees time and time again is writing about general topics for no specific audience and ignoring the issues your target buyers have. This content error may still attract readers to your site, but these are not the type of readers that will turn into customers, which is the whole point of content marketing. Luckily, you can fix this problem by putting a little bit of extra work into your content strategy. Find out who your target buyers are and then research their challenges and motivations. Then tailor your content to address these specific issues.
Mistake #3: Optimizing Too Much or Not at All
While search engine optimization (SEO) is crucial to content marketing success, it’s important not to do too much or too little optimization. Avoid overstuffing your content with keywords and links. But also don’t ignore SEO tactics altogether. How can you optimize your content the perfect amount to achieve great rankings? It’s simple. Instead of writing for Google spiders, write for the people while still using SEO best practices throughout each and every content piece.
Mistake #4: Not Maintaining a Consistent Schedule
When it comes to content marketing, consistency is key. As a result, posting content randomly, too often, or infrequently can cause serious problems with your audience. They will either feel overwhelmed by the number of posts or forget that your business even exists. Instead, if you want to keep your loyal audience, make a content schedule and stick to it.
Mistake #5: Not Hiring an Experienced Content Marketing Company
The biggest mistake any business can make when it comes to their content strategy is not teaming up with a reputable and experienced content marketing company. Luckily, you can find the best content marketing company at Digital Resource. Our team of content marketers know all the ins and outs of digital content and are prepared to do all the content research, writing, editing, and posting for you. Contact our content marketing team to get started today!