Focus Keyword: how to use Instagram hashtags

 

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How to Use Instagram Hashtags | Social Media Marketing

 

Hashtags are everywhere these days. They’re on Twitter, Pinterest, Facebook, Google+, and Instagram. Hashtags have become an essential part of any successful social media marketing strategy. This is especially true when it comes to Instagram. Despite its importance, many businesses have no idea how to use Instagram hashtags.Even worse, some businesses don’t even use them at all. Keep reading to understand why you need Instagram hashtags and how to use them!

 

Why Your Business Needs to Use Instagram Hashtags

 

If you want to grow your business using Instagram, you need to use hashtags. Instagram hashtags have the ability to expand your reach, amplify your brand, target your marketing, improve your SEO, and help you get found by potential customers. In fact, posts with at least one Instagram hashtag get 12.6% more engagement than posts with no hashtags at all. The only downside? Instagram hashtags only work if you know how to use them.

 

 

How to Use Instagram Has­­htags

 

Knowing how to use Instagram hashtags is all about having the right strategy. Get on the path towards social media marketing success by following these 5 tips!

 

 

Use the Right Amount of Hashtags

 

You can use up to 30 hashtags per Instagram post. But just because you can, doesn’t mean you should! Using too many hashtags can be just as bad as using none at all. Using too few limits the amount of exposure your post will receive. But using too many looks like spam and might annoy your followers. You have to find your magic number. While the perfect amount of hashtags depends on your brand and audience, your sweet spot will likely range between 5 and 10 hashtags.

 

Make Sure Your Hashtags Are Relevant

 

Your hashtags should include relevant keywords that relate directly to your specific post as well as your industry. Feel free to look and see what others in your industry are using. If you find certain hashtags that work really well, try to incorporate those into your posts too.

 

For example, if you’re in the fashion industry, try to use tags such as #fashion, #instastyle, #fashionaddict,#style, etc. If you then post a picture of a shoe you offer, you can also add #shoeoftheday, #justaddsole, #footwear, and so on. Using hashtags that are related to your specific post and industry is how your target audience will be able to find you!

 

Include Trending Hashtags

 

When you see a trending hashtag that relates to your business, use it in your Instagram posts. By using a trending tag in your content, you can potentially get your message seen to a massive audience. Just remember that trends are constantly changing so be sure to stay on top of them. Also, try not to post about trends that are unrelated to your business. It is seen as poor etiquette and might deter potential customers.

 

Create Branded Hashtags

 

Utilizing branded hashtags can help establish brand recognition. For example, if you’re a dental practice called “Florida Dental”, some great branded hashtags could be #floridadental or #floridadentalsmiles. Place one or two of these with your posts. For ultimate exposure, encourage your followers to post about your products or services using your branded hashtags too. Just make sure your branded hashtag isn’t already being used by another business.

 

Combine Popular and Less Popular Hashtags

 

Using Instagram hashtags with different levels of popularity is another way to get the most out of your hashtag strategy. Popular hashtags will get you immediate results, but your post will soon get lost in the archives of the hashtag due to so many others account using it too. Less popular hashtags may not produce speedy results, but your posts will live longer and yield long-term results. By using both popular and less popular hashtags, you will ensure that your post will get the benefits from both.

 

 

Don’t let another day go by without knowing how to use Instagram hashtags. Start getting the most out Instagram by taking advantage of hashtags! If you have any questions about developing an Instagram hashtag strategy for your business or social media in general, contact Digital Resource! Call 561-429-2585 or connect with our South Florida internet marketing agency online today!

 

Improve SEO Ranking | 5 SEO Mistakes That Are Hurting Your Business

SEO continues to grow and because of that businesses have to pay more attention to their SEO strategy. To improve SEO ranking can be an overwhelming task and often key SEO elements are overlooked. It is important that these five elements are executed properly to ensure maximum SEO value. Continue reading to learn the top five SEO strategies that are hurting your business.

Improve SEO Ranking

  1. Keywords

Keywords use to be the only way that search engines would recognize websites. Now, there has been a shift and content has become king. Business across the world are making the mistake of keyword stuffing. Stuffing keywords means that you are using the same word or phrase multiple times while sacrificing content. When doing this search engines will penalize your website because it does not offer value to readers. It is important to focus on one or two keywords that pertain to your business.

  1. Image Optimization

People care more about visuals now more than ever before! Visual content helps businesses to increase their engagement and get more likes and shares. Businesses often misunderstand that search engines cannot “see” images, they can only recognize the text that is attached to the image. To ensure that your visuals are reaching the most relevant audience it is important to name your files and always use an alt-description. It is also important to remember that the faster your business website loads, the better you improve SEO ranking. Compressing your image file size will achieve this without loss of quality.

  1. Anchor Text

Anchor text is the clickable words that link to other websites or pages on your own website. If anchor text is used incorrectly this could cause major problems for your SEO. Anchor text is an important part of SEO because it gives your website increased authority which improves your ranking. When you are building homepage links the majority of anchor text should come from your business. Remember, to keep your website looking natural you need to have a variation of phrases and links with the URL as an anchor. The major mistake made with anchor text is using too many main key phrases that pertain to your business. Keep these to a minimum and your SEO will improve.

  1. Link Strategy

As a business, you need to have a link building strategy in order to continue improving your SEO ranking. It does not matter what if you have amazing content if you don’t have a strategy. Treat your links like they are limited. You only have a small amount and you want to stretch it as far as possible. This would involve using three to four relevant high-quality backlinks versus one hundred backlinks from dubious sources. It is more important to focus on long-term SEO success!

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Should I Hire a Professional? | Improve SEO Ranking

Yes! The internet is a competitive place. Your business needs to pay close attention to its SEO strategy in order to improve SEO ranking. A dedicated SEO team can help your business improve its SEO ranking. At Digital Resource, we can assist you with your SEO goals! Contact our SEO team today to learn more.

 

Small Business Internet Marketing | How Can I Generate More Sales?

Do you want your business to generate more sales? Then it’s time to start harnessing the power of small business internet marketing. When done right, internet marketing can generate more than three times as many sales as traditional outbound marketing. However, conducting an effective internet marketing campaign is a lot easier said than done. To help you out, we’ve listed out the 5 steps of generating more sales with small business internet marketing!

How to Generate More Sales with Small Business Internet Marketing

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Step 1: Create

The first step is to create content for your website, social media accounts, and anywhere else your business should have a digital presence. In order to cultivate content that converts into sales, it’s essential to define your company’s buying cycle and create content to support each phase, not just one part of it. The phases of the buying funnel typically consist of awareness, interest, consideration, intent, evaluation, and then purchase. Then, once you post a few pieces of content, expand your most successful posts by repurposing it into an eBook, infographic, or other value-packed assets.

Step 2: Promote

Once you create a substantial amount of valuable and effective content, it’s time to promote your business and its content. Repost your content on any relevant social media platforms, experiment with Facebook ads, and guest blog on other sites to try to lure as many leads as possible. Another great way to promote is by building relationships with industry influences, which isn’t easy, but is definitely worth it.

Step 3: Capture

The whole point of your promoted content is to get leads and capture their information. This may sound daunting and distracting, but it doesn’t have to be. Informational offers at the end of a blog post. Don’t forget to always try to get contact information from any and all leads.

Step 4: Convert

Gaining leads is only half the battle. The leads that your promoted content brings in means nothing if you aren’t able to convert them. Luckily, there are a few techniques that are proven to convert. For example, adding a video to your landing page increases conversion up to 86% and are 70% more likely to convert if website visitors see retargeting ads. Another great way to guarantee that no valuable lead bounces off your website is by adding live chat to your site and engaging visitors to establish an instant connection, answer their questions, and drive more sales.

Step 5: Close

Finally, it’s time to close the deal. In order to effectively close, you need to follow up with authenticity. Don’t just shoot over a quick email and hope for the best. Show how you can genuinely make the customer’s life better, establish trust, and then go for the sale. if a potential customer isn’t ready to close, don’t let their information go to waste. Instead nurture the lead until they are ready to buy by creating long-term email campaigns.

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The best way to guarantee that you generate more sales through small business internet marketing is by letting a reputable internet marketing agency do all of these steps for you. For the best internet marketing agency, look no further than Digital Resource. Our experienced team of digital marketers is ready to create an effective internet campaign to make sure that your business generates more sales than ever before. Contact our West Palm Beach office today to learn more!

Best SEO Company | Why Your Business Needs an SEO Expert

A high ranking on Google is one of the most sought-after marketing goals and as you probably have noticed SEO is the best way to achieve that. A successful SEO marketing plan is your golden ticket to achieving a higher Google ranking and thus increasing your customer base and sales. It has been shown that SEO has a higher ROI than traditional forms of marketing such as television and print advertisements. Keep reading to learn why your business needs to hire the best SEO company to increase your online visibility!

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Why You Should Hire a SEO Company

  1. Great SEO Takes Time

SEO in itself is a full-time job dedicated to keeping up with the changing regulations and making sure that content is valuable not only for the consumer but for search engine ranking. Hiring a SEO company to manage all this for you allows you to focus on running your business. It is important to remember that SEO is a strategy that is an ongoing effort that needs constant attention. It takes a tremendous amount of effort to make an effective SEO plan. An SEO company has the time and resources in order to give your businesses SEO strategy the right attention.

  1. SEO Has a High ROI

SEO rewards businesses for their SEO efforts when they use correct methods to become more recognizable to Google. This method has a higher ROI than pretty much all traditional forms of advertising and internet marketing. SEO allows for your business to rank higher where people are looking for your business the most, on search engines. By implementing an SEO strategy, you are bringing information to consumers when they are looking for it, not interrupting their daily lives. There is no need to convince people to visit your website or blog because they are already looking for that information in your industry!

  1. SEO Won’t Disappear

SEO won’t be going anywhere; it’s here to stay. In fact, SEO will continue to evolve over time increasing your need for an SEO specialist that stays on top of updates! Ove the past few years excessive link building has been banned by Google and now the focus of SEO is to provide relevant content to consumers. The techniques surrounding SEO are constantly changing and your business needs someone to focus solely on your businesses SEO efforts.

  1. Everyone Looks for Businesses Online

When you have an SEO strategy in place for your business you significantly increase the odds that people will find your website and engage with your business. The Internet is very convenient to most people so it would make sense that the first place they look is online. They want to know everything about your business before they visit your store or contact your business in any way. Consumers will look at business and product reviews as well as your website and social media accounts. If you want potential customers to find your business easily, a trained SEO specialist should be an important part of your marketing strategy.

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Who Is the Best SEO Company?

Hiring the best SEO company is an important step in making your SEO efforts worthwhile. To hire the best company, contact Digital Resource today to speak with our SEO specialists. We’re excited to speak with you about your business!

Small Business Internet Marketing | 4 Reasons Why SEO Is Important

SEO is an important marketing outlet that can bring your business more sales and customers. It has been proven that SEO can have a better return on investment than compared to traditional advertising efforts. SEO provides investment, awareness, strategy, and improved social media. Keep reading to learn why your small business internet marketing efforts need to include SEO!

Small Business Internet Marketing

4 Reasons Why SEO Is Important

1. Good Investment

When you implement SEO into your marketing strategy you receive a high return on investment. Your business ranks for certain keywords and by focusing on those and using them throughout your social media, website, and online listings will improve your Google ranking. The ensures that you are ranking high on Google organically rather than paying for Google advertisements. Raising your Google ranking to one of the top three spots on Google will ensure that people are visiting your website. Over time your business will make a high return on its investment in SEO because of its position on search engines.

2. Boosts Business Awareness

With an SEO strategy in place, your business will increase the number of people who are introduced to your business. The Internet is where most people get their information because it is so convenient. They can search for a business, business reviews, review products, and make purchases. You’ll need an SEO strategy in place to capitalize on this opportunity to rank high on Google to boost business awareness.

3. Long-Term Strategy

SEO is a long-term strategy and it has no signs of leaving anytime soon. It is possible for SEO to deliver quick results but it takes constant effort to keep your ranking status. Natural search results SEO will save you money in the long run because PPC (pay per click) advertisements are costly and only provide results for the time they are enacted. When done correctly, SEO is long lasting and can keep you on the first page or search engines for years to come. SEO isn’t a large expense because it is already delivering a high ROI without any paid advertisements.

4. Improves Social Media Presence

Social media is a necessary component of your SEO strategy. It involves frequent updates using popular keywords. Not having an updated and relevant social media presence will have a negative impact on your Google ranking. Googles algorithm places a high importance on a social media presence so it is important to focus on updating frequently. Google also takes into account the length of time the profiles have been active so it’s important to begin building that history as soon as possible.

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How Do I Implement Small Business Internet Marketing?

It is important to remember that SEO is one of the most effective forms of advertising available today. This is because of a large amount of traffic on search engines and the lower cost versus other forms of advertising. If you’re not employing an SEO strategy you are missing out on sales and because they cannot find your business. Contact our team of small business internet marketing specialists to learn how your business can benefit from our SEO services!