Best SEO Company | Why Your Business Needs an SEO Expert

A high ranking on Google is one of the most sought-after marketing goals and as you probably have noticed SEO is the best way to achieve that. A successful SEO marketing plan is your golden ticket to achieving a higher Google ranking and thus increasing your customer base and sales. It has been shown that SEO has a higher ROI than traditional forms of marketing such as television and print advertisements. Keep reading to learn why your business needs to hire the best SEO company to increase your online visibility!

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Why You Should Hire a SEO Company

  1. Great SEO Takes Time

SEO in itself is a full-time job dedicated to keeping up with the changing regulations and making sure that content is valuable not only for the consumer but for search engine ranking. Hiring a SEO company to manage all this for you allows you to focus on running your business. It is important to remember that SEO is a strategy that is an ongoing effort that needs constant attention. It takes a tremendous amount of effort to make an effective SEO plan. An SEO company has the time and resources in order to give your businesses SEO strategy the right attention.

  1. SEO Has a High ROI

SEO rewards businesses for their SEO efforts when they use correct methods to become more recognizable to Google. This method has a higher ROI than pretty much all traditional forms of advertising and internet marketing. SEO allows for your business to rank higher where people are looking for your business the most, on search engines. By implementing an SEO strategy, you are bringing information to consumers when they are looking for it, not interrupting their daily lives. There is no need to convince people to visit your website or blog because they are already looking for that information in your industry!

  1. SEO Won’t Disappear

SEO won’t be going anywhere; it’s here to stay. In fact, SEO will continue to evolve over time increasing your need for an SEO specialist that stays on top of updates! Ove the past few years excessive link building has been banned by Google and now the focus of SEO is to provide relevant content to consumers. The techniques surrounding SEO are constantly changing and your business needs someone to focus solely on your businesses SEO efforts.

  1. Everyone Looks for Businesses Online

When you have an SEO strategy in place for your business you significantly increase the odds that people will find your website and engage with your business. The Internet is very convenient to most people so it would make sense that the first place they look is online. They want to know everything about your business before they visit your store or contact your business in any way. Consumers will look at business and product reviews as well as your website and social media accounts. If you want potential customers to find your business easily, a trained SEO specialist should be an important part of your marketing strategy.

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Who Is the Best SEO Company?

Hiring the best SEO company is an important step in making your SEO efforts worthwhile. To hire the best company, contact Digital Resource today to speak with our SEO specialists. We’re excited to speak with you about your business!

Small Business Internet Marketing | 4 Reasons Why SEO Is Important

SEO is an important marketing outlet that can bring your business more sales and customers. It has been proven that SEO can have a better return on investment than compared to traditional advertising efforts. SEO provides investment, awareness, strategy, and improved social media. Keep reading to learn why your small business internet marketing efforts need to include SEO!

Small Business Internet Marketing

4 Reasons Why SEO Is Important

1. Good Investment

When you implement SEO into your marketing strategy you receive a high return on investment. Your business ranks for certain keywords and by focusing on those and using them throughout your social media, website, and online listings will improve your Google ranking. The ensures that you are ranking high on Google organically rather than paying for Google advertisements. Raising your Google ranking to one of the top three spots on Google will ensure that people are visiting your website. Over time your business will make a high return on its investment in SEO because of its position on search engines.

2. Boosts Business Awareness

With an SEO strategy in place, your business will increase the number of people who are introduced to your business. The Internet is where most people get their information because it is so convenient. They can search for a business, business reviews, review products, and make purchases. You’ll need an SEO strategy in place to capitalize on this opportunity to rank high on Google to boost business awareness.

3. Long-Term Strategy

SEO is a long-term strategy and it has no signs of leaving anytime soon. It is possible for SEO to deliver quick results but it takes constant effort to keep your ranking status. Natural search results SEO will save you money in the long run because PPC (pay per click) advertisements are costly and only provide results for the time they are enacted. When done correctly, SEO is long lasting and can keep you on the first page or search engines for years to come. SEO isn’t a large expense because it is already delivering a high ROI without any paid advertisements.

4. Improves Social Media Presence

Social media is a necessary component of your SEO strategy. It involves frequent updates using popular keywords. Not having an updated and relevant social media presence will have a negative impact on your Google ranking. Googles algorithm places a high importance on a social media presence so it is important to focus on updating frequently. Google also takes into account the length of time the profiles have been active so it’s important to begin building that history as soon as possible.

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How Do I Implement Small Business Internet Marketing?

It is important to remember that SEO is one of the most effective forms of advertising available today. This is because of a large amount of traffic on search engines and the lower cost versus other forms of advertising. If you’re not employing an SEO strategy you are missing out on sales and because they cannot find your business. Contact our team of small business internet marketing specialists to learn how your business can benefit from our SEO services!

SEO Tools | How to Harness the Power of the Hashtag

When it comes to marketing through social media, the hashtag has emerged as a vital tool for your business. From being able to build brand awareness across platforms, to assisting your audience in finding you, hashtags are quickly becoming irreplaceable. Using hashtags as an SEO tool means understanding what your audience will be searching to find you. Connecting these ideas with keywords will help to increase your social media presence, all the while attracting new customers to you! So, how do you use hashtags efficiently? You certainly do not need to overdo it, but leveraging their power will undoubtedly benefit your online presence.

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Using Hashtags as a SEO Tool

Regardless of how hashtags came to be, they are a huge component of social media marketing today. There are countless ways your business can use hashtags to amplify your marketing, but the main purpose is to connect your thoughts on all platforms. Just like with what keywords your target when creating content on your webpage, hashtags are geared to engage a specific audience looking for that word. For example, if a person searches #southfloridahairsalon, every hair salon using that hashtag will show. This is an ingenious tool created to simplify the keyword search process. The key is crafting your content so it is using strategic hashtags. These can be anything from your business name, your specialty, your location or keywords most relevant to you. Researching what hashtags already are most popular helps to make the most out of this as an SEO tool.

What Can you do With Hashtags?

Promote Yourself

Now that basically everyone is on social media, it is understandable there needed to be a way to organize everything across all the outlets. Hashtags have efficiently connected these outlets, and allows you to cross promote your business. A hashtag that resonates well with your business will be adopted by your customers, and all your social media traffic can be affected. Although it may be tempting, don’t over-do it! Twitter officially recommends no more than two hashtags per tweet. Too many hashtags devalue the strength of the tool, and can permanently cheapen your brands image.

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Not only can your business use hashtags to communicate with your audience, your audience can utilize this as well. As an SEO tool, creating a hashtag that relates to your business encourages users to post using it. Making the conversation two ways will make your audience feel connected to your brand, and this will foster brand loyalty.

Gain Vital Feedback

The greatest use of social media for your business is the ability to get instant feedback regarding your product. Setting up a hashtag that initiates the kind of feedback you want users to provide will allow your audience to chime in with their opinions. Not all hashtags will give a positive response from users, so watching the analytics for your word choices will make you are making the most of this SEO tool.Depending on the turnout of the hashtag campaign, you can make some adjustments to improve the way you make hashtags.

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Need Help?

Hashtags as an SEO too are undeniably beneficial to your business. Once you figure out how this tool works, you can leverage your business across multiple platforms, and gain audiences across the world. Creating the perfect hashtag strategy may seem complex, but do not worry! With a devoted social media marketing team, you can directly see the benefit of hashtags as SEO tools! Contact Digital Resource to see how we can amplify your social media presence today!

West Palm Beach Web Design | Your Ultimate Homepage Checklist

Your homepage is one of the most important, if not the most important, page on your website. In the digital world, the internet acts as a virtual street, with countless companies vying for the attention of potential customers. And in this landscape, your homepage is your business’s storefront window. It is a peek inside your website. It shows visitors what you have to offer. Just like shoppers looking through a window in the real world, a website visitor will look at this window and make a very quick decision about whether or not you will be of any benefit to them. As a result,in order to convert your website traffic into leads and sales, it’s essential to use the best possible West Palm Beach web design on your homepage. Keep reading to get the key elements that every homepage needs to achieve an awesome conversion rate!

5 West Palm Beach Web Design Elements Every Homepage Needs

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1.Headline and Sub-Headline

Your homepage needs to start off with an effective headline that answers, within 3 seconds, “What does this business offer?”. Make sure that you skip the fluff and keep your headline clear and simple. Then, add a sub-headline that goes a little more in-depth and offers a brief description about what you do. These headlines are the perfect place to be different and show how you can be of value to the visitor.

2. Call-to-Actions

The best way to convert potential customers that visitor your site into actual customers is by including multiple calls-to-action. Try to offer two or three attention-grabbing call-to-actions that map to different stages of the buying cycle. Also, don’t forget to display calls-to-action for visitors at the bottom of your homepage for even more lead generation opportunities.

3. Testimonials

Social proof is a powerful way to build trust and show site visitors that you’re the real deal. As a result, you need to include a few of your best testimonials on your homepage. Make your testimonials even more real by adding a name and photo next to the quote.

4. Images

Most people are visual, so appeal to these senses by incorporating supporting images throughout your West Palm Beach web design. However, don’t just use random pictures. Instead, make sure that you incorporate an image that clearly indicates what your business has to offer. In addition to images, short videos are a great feature to add to your homepage as well.

5. Navigation

If your visitors don’t have clear path into your site from your homepage, they will likely leave and go to a competitor’s site. Decrease bounce rates by making your navigation visible at the top of the page. Keep it simple too.

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Start adding all of these essential elements to your homepage and start seeing how much your business can grow. Guarantee a high-converting homepage for your business’s website by contacting our West Palm Beach web design experts. Here at Digital Resource, we will help your business reach new levels of success through proven West Palm Beach web design and internet marketing tactics. Get a FREE website analysis from us today!

Inbound Marketing Versus Outbound Marketing | What’s the Difference?

As a business owner, you should know the importance of effective marketing. If you’re in the process of designing a great marketing strategy for your business, you’ve probably come across the terms “inbound marketing” and “outbound marketing.” What do these terms mean? And what is the difference between them? Well, inbound marketing versus outbound marketing might seem confusing, but it is actually quite easy to understand. Keep reading to get a quick summary of these popular marketing methods!

Inbound Marketing Versus Outbound Marketing

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Outbound Marketing 

As the name states, outbound marketing is a marketing method that involves pushing the message out. It provides people with information about a product or service, whether they are looking for it or not. Outbound marketing methods are the same as traditional marketing methods. Businesses pay for television ads, radio ads, print ads, direct mail, telemarketing and more. Basically, businesses take advantage of mass media tools to announce their products or services to the world.

There are a few problems with outbound marketing. First of all, it’s expensive. Take television ads, for example. Average programs can charge around $100,000 or more per 30-second commercial. That is not cheap. Second of all, outbound marketing is easy to dismiss because it’s interruptive. Consider the price of television ads again. That kind of money is a lot to spend on something that will possibly (and probably) be ignored. For very large, well-known businesses that have money to blow, outbound marketing is useful. For smaller businesses, however, it can be a waste of time and money. That’s where inbound marketing comes in.

Inbound Marketing

Inbound marketing is a marketing method that involves pulling people in. It uses things like Google ads, social media, blogs, email marketing and more. Unlike outbound marketing, inbound marketing is the opposite of interruptive. Instead, it offers people value because it focuses on what they are actually looking for. Instead of spending money on television ads, a business will decide to invest that money in search engine optimization. That way, its message will only be shown to people who care about it.

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With the power of today’s internet, people have access to whatever information interests them. And with so much available information, people like to be in complete control of the information they receive. For example, if someone is searching for a cleaning service, he or she does not want to see an advertisement for a clothing store or other unrelated product or service. He or she simply wants information on a cleaning service. Knowing this, businesses use inbound marketing to target those who are actually looking for the products and services they have to offer. That way, no one’s time (or money) is wasted.

The Decision is Yours

Now that you understand the difference between inbound marketing versus outbound marketing, you should be able to make a knowledgeable decision on which will benefit your business. If you’re leaning more towards inbound marketing, you might be wondering where to begin. Building an effective inbound marketing strategy can be frustrating, but Digital Resource can help! Our internet marketing team can assist you in understanding and navigating all of the different ways you can market your business successfully. You can start by taking advantage of our FREE internet marketing analysis today!