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Internet Marketing Strategy | Is Email Marketing Worth It?

As a business, you may wonder whether or not email marketing is worth your time and energy. Well, we are here to tell you that it is. In fact, if you want your business’s internet marketing strategy to be successful, you MUST add email marketing into the mix. Don’t believe us? Then keep reading to learn about some mind-blowing statistics about the power of email that every business of every size needs to know!

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22 Shocking Email Marketing Statistics

1. 92% of adults utilize email and 61% of adults use email on a daily basis.
2. Email accounts around the world are expected to increase by the billions every year.
3. Gmail has more than 1 billion monthly active users with 75% of them accessing their accounts through their mobile devices.
4. More than 53% of emails are opened on mobile devices.
5. 23% of people who open an email on a mobile device open it again later.
6. 82% of businesses use email marketing as an internet marketing strategy.
7. Transactional emails generate 6 times the revenue and have 8 times more clicks and opens that any other type of email.
8. Email messages that are personalized get 14% more click-through rates, 10% more conversions, and 6 times the transactions.
9. 74% o businesses state that targeted personalization increases customer engagement.
10. Email marketing is 40 times more effective at getting new customers than Facebook or Twitter.
11. An email is 5 times more likely to be seen than a Facebook post.
12. Email marketing has a return of investment (ROI) of 3800%.
13. An email’s open rate is the highest when companies send 2 emails per month.
14. Businesses see a 760% increase in revenue from segmented campaigns.
15. Employees spend an average 13 hours at the workplace every week reading emails.
16. Email marketing leads to more conversions than any other internet marketing strategy, including search engine optimization (SEO) and social media marketing.
17. Conversions increase by 28% when emails include a call-to-action button instead of a text link.
18. 83% of B2B companies utilize email newsletters as part of their content marketing strategy.
19. 53% of businesses witness a significant impact on their revenue thanks to ongoing, personalized communication.
20. 81% of online shoppers who receive emails based on the buying habits were likely to make a purchase because of a targeted email.
21. 72% of people prefer to receive promotional content through email while only 17% prefer to receive it via social media.
22. 90% of emails get delivered to the intended recipients inbox.

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Are You Ready to Add Email Marketing to Your Internet Marketing Strategy?

Based on the statistics above, it’s clear that if your business doesn’t have email marketing as part of its internet marketing strategy, it’s time to start. But it’s not enough just to do email marketing. You need to do it right. For the best email marketing, look no further than Digital Resource. Our email marketing team knows the most effective tactics to guarantee results. Contact us to start your email marketing campaign today!