Florida SEO: Your Ultimate Glossary| Internet Marketing Company

If you want your business to succeed in the rapidly growing digital world, you need to start harnessing the power of Search Engine Optimization (SEO). SEO, however, isn’t as simple as an Internet marketing company might make it seem. There are many factors that go into Florida SEO and getting great search rankings, and with many factors come many words. What do these common SEO words mean? Keep reading to find out so that you can start understanding SEO and communicating effectively with your internet marketing company!

Your Glossary of Essential Florida SEO Terms



A keyword is a word or phrase that targeted customers are likely to enter into search engines. It’s important to not just pick random keywords that you assume browsers are searching for. Instead, extensive keyword research is required. Additionally, each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. Keywords should be placed in title tags, title descriptions, ATL text, meta descriptions, links, headers, body text, etc. Just make sure not to keyword stuff and to stick with keywords that are relevant to your business.

Link Building

Link building is the important Florida SEO process of getting high quality links from other websites and placing them throughout your own. These links are used by readers and search engines. Readers utilize them jump from one web page to the next. Meanwhile, search engines use links that are acquired through link building to determine if your website is relevant, authoritative, and trustworthy. Link building is one of the top ranking factors used by Google to formulate their search results.

Internet Marketing Company

An internet marketing company is an establishment that your business can outsource any and all of your online marketing needs to. Internet marketing companies are filled with digital experts that can help your business grow through website design, SEO, social media, content, Pay Per Click (PPC) advertising, and so much more. However, not all online marketing companies are created equal. As a result, it’s important to do your research and find the most reputable one in your area that can cater to your specific needs.

Organic Search Results

The majority of search engine results consists of both paid ads and unpaid listings. Organic search results are the unpaid listings. Unlike paid ads that are based on fees and specific targeting, organic search results are organized by relevancy that is determined by linkage data, page content, usage data, and historical domains. Most clicks on search results are on the organic search results, not paid ads. In fact, about 80% of clicks are on the organic search results.


Not knowing the proper jargon shouldn’t stop you from getting on the first page of Google. Start learning all of the necessary terms to make your Florida SEO better than ever. Learn even more about SEO and see it in action by contacting our internet marketing company in West Palm Beach! Our team at Digital Resource can help your business get top search results using advanced SEO strategies and tactics. Get a free SEO analysis from our online marketing experts today!


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