Internet Marketing Strategy | The Importance of Diversification

Are you struggling to get customers online? If yes, you probably aren’t diversifying your Internet marketing strategy enough. It is impossible to get the results you want if you’re using only one digital marketing channel to promote your brand, products, and services. Keep reading to find out all the reasons why diversification is an essential part of any Internet marketing strategy!

Reasons to Diversify Your Internet Marketing Strategy

Reasons to Diversify Your Internet Marketing Strategy

1) To Reach a Wider Audience

Every business owners need to understand that there is no one-size-fits-all social media platform. Different channels exist to cater to different types of audiences. Every member of your target audience is different, and every member uses different combination of channels. For example, one potential customer might be active on social media, but then never checks their emails (or vice-versa). 81% of consumers conduct online research before they decide what products or services to buy. Diversifying ensures that your target audience will be able to find you, no matter what channel they go on.

2) To Drive More Traffic

Link building and generating traffic should not focus on a single channel. While you can generate potential customers by using only one platform, you can quadruple that percentage with diversification. Search engines generate 70-80% of traffic while other marketing channels generate the other 20-30%. You’ll have more opportunities to get ranked for keywords by link building and being present on as many Internet marketing channels as possible.

3) To Build Your Brand

The more platforms your business is present on, the greater your brand will grow. Diversification creates awareness of your brand, products, and services. People will be able to recognize your logo, personality, and mission when you make use of multiple digital marketing channels. Being present, no matter where they go to find you, will also prove that you are a dependable brand that customers can trust.

Internet Marketing Channels to Consider

There are numerous reasons to diversify your Internet marketing strategy. You can reach audiences like never before, drive more traffic, and build a recognizable brand. Also, if one of the channels fails, you still have others to fall back on. Now that you know why you should diversify, it’s time to learn which digital marketing channels you should diversify with.

The 5 major platforms include: content marketing (i.e. blogs), email marketing, SEO, social media marketing (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, etc.) and pay-per-click advertising. You may feel comfortable using only one or two of these, but you MUST utilize all of them to ensure an effective digital marketing campaign. Once you start diversifying, the results will speak for itself.


You are wasting the opportunity to grow your business in the digital world if you only use one digital channel platform. Between content, social media, emails, search engines, and online ads, there are countless options that can generate leads and sales for your business. Start getting the most out of your Internet marketing strategy by diversifying your efforts today! If you have any questions about Internet marketing, Digital Resource can provide the answers! Connect with our digital marketing company in West Palm Beach online today!


How to Post on Your Facebook Business Page in 4 Effective Steps

Facebook is home to over 1.65 billion monthly active users. With so many people present on this platform, Facebook is a necessity for all businesses, no matter the industry or size. But just having a Facebook business page isn’t enough to achieve social media marketing success. You must know how to post on your Facebook business page.

Posting on Your Facebook Business Page in 4 Steps

Step 1) Incorporate Visuals

Adding visuals to your post is a great way to guarantee engagement. No post should be without one. Facebook posts with visuals receive 2.3x more engagement than those with none. The types of visuals that are most effective include high-quality images, engaging videos, and fun gifs. Including multimedia content is a simple way to maximize your post from the start. Just remember to make sure that the visualyou post is the correct size and is relevant to your business.


If visuals aren’t your thing or you’re interested in mixing things up, use a link. Links are another great way get followers to stop scrolling and check out your business.

Step 2) Write a Headline

Visuals only work if there’s a headline to go with it. The headline should be compelling yet concise. Avoid writing paragraphs. Aim for 80-160 characters for the best results. The content of the headline should be useful, unique, ultra-specific, and convey a sense of urgency. Create an even mix of question, call-to-action, and fun posts so you don’t come off too spammy. No matter what, the text must compliment the visual in order to ensure a cohesive post.

Step 3) Publish

Once your post is complete, it’s time to get the content out there for your followers to see! To post as a page, first go to your Facebook business page and log in. Once you’re logged in, you automatically assume the voice of your business. Click on the white box (right below your cover photo) that says “write something.” Paste your headline into the box and add your visuals. All you then have to do it click the blue “Publish” button!


Try to publish your content consistently to keep your followers coming back for more and at peak times so you don’t get lost in their Newsfeeds.

Step 4) Monitor and Review

After your posts are published, you must monitor it. You can monitor and respond to comments through the “Activity” tab at the very top of your page. While it may not be necessary to respond to every single comment you receive, you should definitely try to interact with your Facebook fans on a regular basis. This goes for both positive and negative ones. Responding shows your audience that you value their input and care about your customers.


Get a better understanding about which types of posts get the greatest engagement by reviewing your Page Insights. This shows you which posts gets the most likes, comments, shares, clicks, and so much more. Once you know which types of posts do you the best, and which do the worst, you can adjust and optimize for the perfect posting formula.


Effective Facebook posts hold so much power. They are what draws Facebook users towards your business. They are what turns your followers into customers. Start using this power by posting on your Facebook business page today! If you have any questions about using Facebook to grow your business, we can help! Connect with our Facebook experts in South Florida for a free social media analysis today!