Web Marketing Company | 14 B2B Internet Marketing Facts to Know

Social media, SEO, content marketing, online advertising, website design, and all other facets of internet marketing aren’t just important for B2C businesses. They are also crucial to B2B businesses. As a result, you want to develop a digital strategy that effectively grabs and maintains the attention of your target clients. But if you don’t know the first thing about digital marketing, don’t worry, our web marketing company is here to assist you. Keep reading for 14 vital insights into the current state of B2B internet marketing.

The Most Important B2B Digital Marketing Statistics

B2B Marketing

B2B Mobile Usability

– 84% of millennial B2B buyers believe their mobile devices are essential to their work.
– 76% of gen Xers (36 to 51 year olds) and 60% of baby boomers (ages 52+) think that mobile usage is mandatory for B2B work.
Only 50% of B2B companies have a responsive website – so, launching one can grant you a competitive edge.
– 54% of emails are opened on a mobile device, which proves that mobile-friendly email is also crucial.

B2B Buyers

– 71% of B2B researchers begin their research with a Google search.
– More than half of B2B researchers are millennial, which is a 70% increase since 2012.
– 81% of non-senior staff have a major influence over purchasing decisions, despite 64% of senior level employees having the final authority in purchases.

B2B Social Media Marketing

– LinkedIn is the most effective social media marketing platform with 94% of B2B businesses currently using it as a tactic and 66% of users reporting that they get good results from the sight.
– Instagram has the highest interaction rate followed by Facebook, LinkedIn, and then Twitter.
– Instagram is the fasted growing platform with 300 million daily users and only 33% of B2B brands currently present on the platform.

B2B Social Media Marketing

B2B Content Marketing

– 89% of B2B businesses use content marketing as a strategy – so, if you aren’t, it’s a great idea to start.
– 62% of of B2B businesses report that their content marketing efforts are more successful than it was just one year ago.
– Only 6% state that their level of content marketing is as advanced as it needs to be for success.
– 85% of businesses’ success came down to improving the quality and efficiency of their content.

Where Can I Find the Best Web Marketing Company?

Now that you know the facts, it’s time to put this knowledge into action! Unfortunately, effective internet marketing takes a lot of time, skill, and effort. As a result, your best bet is to team up with a reputable web marketing company. For the best web marketing company for your business, look no further than Digital Resource. Our experienced team of internet marketers is fully prepared to take your business to the next level. Request a FREE internet marketing analysis to get started today. 

 

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Facebook Marketing | Should My Business Use Facebook Ads?

It’s no secret: when it comes to social media, Facebook reigns supreme. As a result, if you’re a business considering which social media platforms it should be present on, Facebook should definitely be one of them. While having a Facebook business page may seem obvious, deciding whether or not your business should implement a Facebook ad campaign may not be as simple. Well, we are here to tell that Facebook ads are a MUST for any and all Facebook marketing strategies. Why are Facebook ads so important for business success? Keep reading to learn the top 3 reasons!

3 Reasons Your Business Needs Facebook Ads

Facebook-Advertaising

Your Customers Spend Most of Their Time on Facebook

What’s one huge reason why your business should start using Facebook ads? Facebook is where your customers are! In fact, 80% of all internet users and more than 2 billion people are on Facebook at least once a month. And Facebook isn’t just for younger generations. 65% of adults over the age of 65 use Facebook. Not to mention, most of these people use Facebook multiple times per day. As a result, no matter who your customers are, chances are that they are on Facebook and that they are on it daily. So if you aren’t using Facebook ads, you’re missing out on a prime opportunity to get the attention and business of all your customers.

Facebook Ads Are the Most Targeted Type of Ads

Another major reason why your business needs Facebook ads is its aptitude to reach the exact audience you want to reach. These ads grant you’re the ability to send your business’s message to people of specific ages, interests, behaviors, and locations. Other forms of advertising, such as television commercials, radio ads, and billboards, certainly can’t do that!As a result, as long as you know who your desired market is, Facebook advertising is the most targeted form of advertising available today.

Facebook Ads Are Extremely Affordable

The final reason why your business needs Facebook ads that we will touch upon is its low price. In fact, Facebook ads are one of the cheapest forms of advertising available to businesses today. You can literally spend just $5, the same price as a meal from a fast food restaurant or a beverage from a coffee shop, to reach 1,000 of your target customers. No other method of advertising can offer a deal even close to that!

Facebook-Marketing

Want to Learn More About Facebook Marketing?

If you want to learn more about Facebook marketing and advertising, our experienced social media marketing team at Digital Resource can assist you. But that’s not all. In addition to answering any questions you may have about Facebook, we can also implement an effective Facebook ad campaign so you can begin reaping all of the benefits of the crucial aspect of the Facebook marketing world. Contact our social media marketing team to get started today!