The Most Important B2B Digital Marketing Statistics
B2B Mobile Usability
– 84% of millennial B2B buyers believe their mobile devices are essential to their work.
– 76% of gen Xers (36 to 51 year olds) and 60% of baby boomers (ages 52+) think that mobile usage is mandatory for B2B work.
– Only 50% of B2B companies have a responsive website – so, launching one can grant you a competitive edge.
– 54% of emails are opened on a mobile device, which proves that mobile-friendly email is also crucial.
– 71% of B2B researchers begin their research with a Google search.
– More than half of B2B researchers are millennial, which is a 70% increase since 2012.
– 81% of non-senior staff have a major influence over purchasing decisions, despite 64% of senior level employees having the final authority in purchases.
B2B Social Media Marketing
– LinkedIn is the most effective social media marketing platform with 94% of B2B businesses currently using it as a tactic and 66% of users reporting that they get good results from the sight.
– Instagram has the highest interaction rate followed by Facebook, LinkedIn, and then Twitter.
– Instagram is the fasted growing platform with 300 million daily users and only 33% of B2B brands currently present on the platform.
B2B Content Marketing
– 89% of B2B businesses use content marketing as a strategy – so, if you aren’t, it’s a great idea to start.
– 62% of of B2B businesses report that their content marketing efforts are more successful than it was just one year ago.
– Only 6% state that their level of content marketing is as advanced as it needs to be for success.
– 85% of businesses’ success came down to improving the quality and efficiency of their content.
Where Can I Find the Best Web Marketing Company?
Now that you know the facts, it’s time to put this knowledge into action! Unfortunately, effective internet marketing takes a lot of time, skill, and effort. As a result, your best bet is to team up with a reputable web marketing company. For the best web marketing company for your business, look no further than Digital Resource. Our experienced team of internet marketers is fully prepared to take your business to the next level. Request a FREE internet marketing analysis to get started today.