How to Market Online with Videos | 5 Essential Tips

If you’re hoping to grow your business in 2017 and beyond, there’s one thing that you are going to need to master: online videos. Video content is taking over the digital world. Everyday, there are billions of video views on platforms like YouTube, Facebook, and Instagram. In fact, videos will soon account for 75% of all web traffic. And if you think these videos are all just funny cats and adorable babies, you might want to think again. Videos are also a great way to reach clients and grow your business with 52% of marketing managers naming video as the type of content with the best ROI. To help you start using this online marketing tactic, here are some essential tips on how to market online with videos.

5 Tips On How to Market Online with Videos

Tip #1: Keep It Short and Sweet

When it comes to business videos online, it’s important to remember that less is more. It’s hard to keep the interest of any audience, so videos that are longer than a minute might not be viewed in their entirety. Instead, try to create videos that last between 45 and 60 seconds. Furthermore, aim to create an engaging first 10 seconds to grab their interest and keep the full video brief to keep it.

Tip #2: Add Your Logo

Online videos are a great way to build your brand. And one of the best ways to ensure that your videos will help raise brand awareness is by adding your business logo. Place your logo at the start and end of every video to make a lasting brand impression on your audience.

Tip #3: Make It Personal

It’s not enough to just know how to market online with videos. It’s also essential to know how to market online with personal videos. Personal videos not only help your audience get to know your business, but they also make your content more interesting, engaging, and create a positive brand impression for potential clients.

Tip #4: Incorporate Music

Music is the perfect addition to your online business videos. No matter if it is simply soft background music or the focus of the audio, music helps make the viewing experience more pleasant to those watching and gives the video a more professional feel.

Tip #5: Get Your Audience to Act

If you want viewers to do something, ask them! Including a call-to-action at the end of your videos, whether it’s to contact you, view your website, or share something on social media, is an easy and effective way to make your audience step up and do something.


Now that you know how to market online with videos, it’s time to put these tips and tricks into action. Once you do, you will soon see how far your business can go thanks to videos. If you’re interested in learning more about online videos or online marketing in general, contact us. We are an internet marketing agency in West Palm Beach that can help your business succeed in the digital world. Connect with our knowledgeable video and digital marketing experts today!


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