Small Business Internet Marketing | 4 Reasons Why SEO Is Important

SEO is an important marketing outlet that can bring your business more sales and customers. It has been proven that SEO can have a better return on investment than compared to traditional advertising efforts. SEO provides investment, awareness, strategy, and improved social media. Keep reading to learn why your small business internet marketing efforts need to include SEO!

Small Business Internet Marketing

4 Reasons Why SEO Is Important

1. Good Investment

When you implement SEO into your marketing strategy you receive a high return on investment. Your business ranks for certain keywords and by focusing on those and using them throughout your social media, website, and online listings will improve your Google ranking. The ensures that you are ranking high on Google organically rather than paying for Google advertisements. Raising your Google ranking to one of the top three spots on Google will ensure that people are visiting your website. Over time your business will make a high return on its investment in SEO because of its position on search engines.

2. Boosts Business Awareness

With an SEO strategy in place, your business will increase the number of people who are introduced to your business. The Internet is where most people get their information because it is so convenient. They can search for a business, business reviews, review products, and make purchases. You’ll need an SEO strategy in place to capitalize on this opportunity to rank high on Google to boost business awareness.

3. Long-Term Strategy

SEO is a long-term strategy and it has no signs of leaving anytime soon. It is possible for SEO to deliver quick results but it takes constant effort to keep your ranking status. Natural search results SEO will save you money in the long run because PPC (pay per click) advertisements are costly and only provide results for the time they are enacted. When done correctly, SEO is long lasting and can keep you on the first page or search engines for years to come. SEO isn’t a large expense because it is already delivering a high ROI without any paid advertisements.

4. Improves Social Media Presence

Social media is a necessary component of your SEO strategy. It involves frequent updates using popular keywords. Not having an updated and relevant social media presence will have a negative impact on your Google ranking. Googles algorithm places a high importance on a social media presence so it is important to focus on updating frequently. Google also takes into account the length of time the profiles have been active so it’s important to begin building that history as soon as possible.

Improves-Social-Media-Presence

How Do I Implement Small Business Internet Marketing?

It is important to remember that SEO is one of the most effective forms of advertising available today. This is because of a large amount of traffic on search engines and the lower cost versus other forms of advertising. If you’re not employing an SEO strategy you are missing out on sales and because they cannot find your business. Contact our team of small business internet marketing specialists to learn how your business can benefit from our SEO services!

SEO Tools | How to Harness the Power of the Hashtag

When it comes to marketing through social media, the hashtag has emerged as a vital tool for your business. From being able to build brand awareness across platforms, to assisting your audience in finding you, hashtags are quickly becoming irreplaceable. Using hashtags as an SEO tool means understanding what your audience will be searching to find you. Connecting these ideas with keywords will help to increase your social media presence, all the while attracting new customers to you! So, how do you use hashtags efficiently? You certainly do not need to overdo it, but leveraging their power will undoubtedly benefit your online presence.

Power-of-the-Hashtag

Using Hashtags as a SEO Tool

Regardless of how hashtags came to be, they are a huge component of social media marketing today. There are countless ways your business can use hashtags to amplify your marketing, but the main purpose is to connect your thoughts on all platforms. Just like with what keywords your target when creating content on your webpage, hashtags are geared to engage a specific audience looking for that word. For example, if a person searches #southfloridahairsalon, every hair salon using that hashtag will show. This is an ingenious tool created to simplify the keyword search process. The key is crafting your content so it is using strategic hashtags. These can be anything from your business name, your specialty, your location or keywords most relevant to you. Researching what hashtags already are most popular helps to make the most out of this as an SEO tool.

What Can you do With Hashtags?

Promote Yourself

Now that basically everyone is on social media, it is understandable there needed to be a way to organize everything across all the outlets. Hashtags have efficiently connected these outlets, and allows you to cross promote your business. A hashtag that resonates well with your business will be adopted by your customers, and all your social media traffic can be affected. Although it may be tempting, don’t over-do it! Twitter officially recommends no more than two hashtags per tweet. Too many hashtags devalue the strength of the tool, and can permanently cheapen your brands image.

Crowdsource

Not only can your business use hashtags to communicate with your audience, your audience can utilize this as well. As an SEO tool, creating a hashtag that relates to your business encourages users to post using it. Making the conversation two ways will make your audience feel connected to your brand, and this will foster brand loyalty.

Gain Vital Feedback

The greatest use of social media for your business is the ability to get instant feedback regarding your product. Setting up a hashtag that initiates the kind of feedback you want users to provide will allow your audience to chime in with their opinions. Not all hashtags will give a positive response from users, so watching the analytics for your word choices will make you are making the most of this SEO tool.Depending on the turnout of the hashtag campaign, you can make some adjustments to improve the way you make hashtags.

Hashtags

Need Help?

Hashtags as an SEO too are undeniably beneficial to your business. Once you figure out how this tool works, you can leverage your business across multiple platforms, and gain audiences across the world. Creating the perfect hashtag strategy may seem complex, but do not worry! With a devoted social media marketing team, you can directly see the benefit of hashtags as SEO tools! Contact Digital Resource to see how we can amplify your social media presence today!

West Palm Beach Web Design | Your Ultimate Homepage Checklist

Your homepage is one of the most important, if not the most important, page on your website. In the digital world, the internet acts as a virtual street, with countless companies vying for the attention of potential customers. And in this landscape, your homepage is your business’s storefront window. It is a peek inside your website. It shows visitors what you have to offer. Just like shoppers looking through a window in the real world, a website visitor will look at this window and make a very quick decision about whether or not you will be of any benefit to them. As a result,in order to convert your website traffic into leads and sales, it’s essential to use the best possible West Palm Beach web design on your homepage. Keep reading to get the key elements that every homepage needs to achieve an awesome conversion rate!

5 West Palm Beach Web Design Elements Every Homepage Needs

5-West-Palm-Beach-Web-Design-Elements-Every-Homepage-Needs

1.Headline and Sub-Headline

Your homepage needs to start off with an effective headline that answers, within 3 seconds, “What does this business offer?”. Make sure that you skip the fluff and keep your headline clear and simple. Then, add a sub-headline that goes a little more in-depth and offers a brief description about what you do. These headlines are the perfect place to be different and show how you can be of value to the visitor.

2. Call-to-Actions

The best way to convert potential customers that visitor your site into actual customers is by including multiple calls-to-action. Try to offer two or three attention-grabbing call-to-actions that map to different stages of the buying cycle. Also, don’t forget to display calls-to-action for visitors at the bottom of your homepage for even more lead generation opportunities.

3. Testimonials

Social proof is a powerful way to build trust and show site visitors that you’re the real deal. As a result, you need to include a few of your best testimonials on your homepage. Make your testimonials even more real by adding a name and photo next to the quote.

4. Images

Most people are visual, so appeal to these senses by incorporating supporting images throughout your West Palm Beach web design. However, don’t just use random pictures. Instead, make sure that you incorporate an image that clearly indicates what your business has to offer. In addition to images, short videos are a great feature to add to your homepage as well.

5. Navigation

If your visitors don’t have clear path into your site from your homepage, they will likely leave and go to a competitor’s site. Decrease bounce rates by making your navigation visible at the top of the page. Keep it simple too.

New Picture

Start adding all of these essential elements to your homepage and start seeing how much your business can grow. Guarantee a high-converting homepage for your business’s website by contacting our West Palm Beach web design experts. Here at Digital Resource, we will help your business reach new levels of success through proven West Palm Beach web design and internet marketing tactics. Get a FREE website analysis from us today!

Inbound Marketing Versus Outbound Marketing | What’s the Difference?

As a business owner, you should know the importance of effective marketing. If you’re in the process of designing a great marketing strategy for your business, you’ve probably come across the terms “inbound marketing” and “outbound marketing.” What do these terms mean? And what is the difference between them? Well, inbound marketing versus outbound marketing might seem confusing, but it is actually quite easy to understand. Keep reading to get a quick summary of these popular marketing methods!

Inbound Marketing Versus Outbound Marketing

Inbound-Marketing-Versus-Outbound-Marketing

Outbound Marketing 

As the name states, outbound marketing is a marketing method that involves pushing the message out. It provides people with information about a product or service, whether they are looking for it or not. Outbound marketing methods are the same as traditional marketing methods. Businesses pay for television ads, radio ads, print ads, direct mail, telemarketing and more. Basically, businesses take advantage of mass media tools to announce their products or services to the world.

There are a few problems with outbound marketing. First of all, it’s expensive. Take television ads, for example. Average programs can charge around $100,000 or more per 30-second commercial. That is not cheap. Second of all, outbound marketing is easy to dismiss because it’s interruptive. Consider the price of television ads again. That kind of money is a lot to spend on something that will possibly (and probably) be ignored. For very large, well-known businesses that have money to blow, outbound marketing is useful. For smaller businesses, however, it can be a waste of time and money. That’s where inbound marketing comes in.

Inbound Marketing

Inbound marketing is a marketing method that involves pulling people in. It uses things like Google ads, social media, blogs, email marketing and more. Unlike outbound marketing, inbound marketing is the opposite of interruptive. Instead, it offers people value because it focuses on what they are actually looking for. Instead of spending money on television ads, a business will decide to invest that money in search engine optimization. That way, its message will only be shown to people who care about it.

Inbound-Marketing

With the power of today’s internet, people have access to whatever information interests them. And with so much available information, people like to be in complete control of the information they receive. For example, if someone is searching for a cleaning service, he or she does not want to see an advertisement for a clothing store or other unrelated product or service. He or she simply wants information on a cleaning service. Knowing this, businesses use inbound marketing to target those who are actually looking for the products and services they have to offer. That way, no one’s time (or money) is wasted.

The Decision is Yours

Now that you understand the difference between inbound marketing versus outbound marketing, you should be able to make a knowledgeable decision on which will benefit your business. If you’re leaning more towards inbound marketing, you might be wondering where to begin. Building an effective inbound marketing strategy can be frustrating, but Digital Resource can help! Our internet marketing team can assist you in understanding and navigating all of the different ways you can market your business successfully. You can start by taking advantage of our FREE internet marketing analysis today!

Small Business Internet Marketing | Facebook Dos and Don’ts

Facebook can be a powerful tool to have in your small business internet marketing arsenal. With a large and active user base, Facebook can help promote your business, attract new people to your site, and build your brand. However, in order to break through the noise in your followers’ News Feeds and actually grow your business, you need to make sure that you are using this social media platform to its fullest potential. Keep reading to learn what tactics you need to avoid, and which you need to start practicing, on Facebook in order to get the most out of your small business internet marketing strategy!

Facebook Dos and Don’ts for Small Business Internet Marketing

Facebook Dos and Don_ts for Small Business Internet Marketing

Do: Follow the 80/20 Rule

If you want to keep your audience engaged and coming back for more, it is essential that you implement the 80/20 rule for all of your posts. This rule states that 80% of your posts should be social while only 20% should pertain to your products and services. That way, your Facebook business page will provide your followers with the perfect mixture of work and play. However, it is important to note that your social posts should still directly relate to your industry or audience.

Don’t: Sell, Sell, Sell

The easiest way to get your followers to flee your Facebook business page is by constantly posting promotions. Doing this comes off as spam and will do more harm than good for your small business internet marketing efforts. Make sure that your page is a fun and interesting place for your followers, not a never-ending advertisement.

Do: Keep Your Posts Short and Sweet

If you want to see engagement on your business’s Facebook posts, you need to keep them short and sweet. The ideal length is anything under 80 characters. Posts with less than 80 character not only keeps the attention of your audience, but it also receives 66% more likes, comments, and shares than their lengthier counterparts.

Don’t: Write Lengthy Posts

While adding context to any photos and links that you may post is key, crafting a status update that is as long as a novel can cause followers to look away. People go on Facebook to have fun and relax, not to read long-winded posts. In fact, some followers may even “hide” your future posts for being too lengthy.

Do: Respond Quickly

When one of of your followers comments on a post, sends you a message, or writes on your wall, you need to respond, even if it’s negative. Customer service is an imperative part of small business internet marketing, and acknowledging customer interactions, even just to say “thanks,” is a great way to keep your customers happy. However, you can’t take your time when crafting a response. Your followers expect an immediate response, so give it to them. Try to respond within 1 hour and no later than 24 hours.

Respond Quickly

Don’t: Ignore Your Followers

Ignoring your followers when they positively or negatively interact and engage with your page can hurt your business and cause your customers to turn to one of your competitors. There should always be a human behind the “social” media platform who is happy and ready to respond to any action that occurs on your business’s Facebook page.

Do: Hire an Internet Marketing Company

The best way to ensure that your small business effectively uses Facebook is by hiring an internet marketing company. But in order to see the best results, you need to hire the best. For the best in small business internet marketing, look no further than Digital Resource. Our team of social media marketers can help your business achieve ultimate success on Facebook and all other social media platform. Receive a free internet marketing analysis from our reputable and experienced internet marketing agency today!