Benefits of Hiring a West Palm Beach Internet Marketing Company

Is your business trying to decide whether or not to invest in an internet marketing campaign? Are you worried it won’t be worth it? If so, that’s why we’re here! Hiring a West Palm Beach Internet Marketing Company can be of huge value and help grow your business tremendously! Keep reading to find out the benefits of hiring a West Palm Beach Marketing Company.

They Can Create a Successful Online Marketing Plan

Since an internet marketing company is a team of experts in the online world, they know all of the best practices. From social media to SEO, the team can help you create a successful campaign that will benefit your business the most. Instead of wasting time trying to learn all the ins and outs of internet marketing, why not just hire a team that is already knowledgeable in all aspects of the digital world?!

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They Can Create & Manage Social Media Pages

Not up to date with social media platforms? No problem! A West Palm Beach internet marketing company can handle all of that for you. Starting with creating a profile across all of the different social media platforms (Facebook, Twitter, Google+, Linkedin, Pinterest), an internet marketing company will optimize all your pages in order for them to be the most beneficial. Since they know the best times to post on the platforms, they can build out a schedule and posts for your pages. Each day, your page will be sending out a post that helps keep you in front of your audience and in their minds. And it doesn’t stop there! With an active social media page comes engagement. The internet marketing team can handle all messages, comments, etc. and in a timely manner. Since majority of your customers are probably on social media, they will love that fact that they are able to reach you there!

They Can Build Your Website

One of the most important parts of your online presence is your website. An internet marketing company can design and build out a website that represents your business in the best way. In fact, businesses who choose a DIY website, can actually seem more harm than good. Without an internet marketing company, your business’s website may not be up to par with competitors and get overlooked.

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They Can Handle All Things SEO

There is a lot that goes into a successful SEO campaign and it may not be so easy for someone who is unfamiliar with the process to pick up. An internet marketing company can handle all of your SEO and help you get to the top of search results. They can take care of external and internal link building, blogging, and more! Not only that, but SEO is an ongoing process that requires constant updates and attention. If you don’t have time to keep up with SEO, then you definitely need to hire a West Palm Beach internet marketing company.

Overall, an internet marketing company can help you increase business and saves YOU time. From creating a successful online marketing campaign to executing and managing the strategy, you can’t go wrong hiring a West Palm Beach internet marketing company. If you’re ready to reap the benefits of an internet marketing company, contact us! We are experts in the digital world and can help your business reach new levels online! Give us a call at 561-429-2585 or connect with us online today!

Florida Social Media | Best Platforms to Use

We all know what social media is. It’s what we use to express ourselves, it’s where we go to learn and it’s what we scroll through when we’re bored. Social media is now a principle form of communication and an effortless form of entertainment. That’s why it’s no surprise that social media has become an essential part of internet marketing. So as a business owner in Florida, your Florida social media marketing is necessary for your business to reach its full potential. But when it comes to social media, knowing where to begin can be a little tricky. Luckily, we’re here to help! Here are the best platforms to get started on.

Top Three Platforms to Use for Your Florida Social Media Marketing

Facebook 

With over 1.23 billion daily active users, Facebook is one of the most important platforms to use for your Florida social media marketing. Facebook offers users a huge network of people from all around the world to connect with, making it a great way to grow a fan base and convert that fan base into customers.

You can grow a Facebook fan base by posting and sharing great content. This can be anything from an interesting status to an entertaining video. One great thing about Facebook is the ability to share posts. If people like what you’re posting, they’ll share it with their own friends. As a result, your fan base will grow even more. Just be sure to post content relevant to your business to maintain your brand.

Another great thing about Facebook is the option to use paid advertising to reach more people. For a reasonable cost, you can promote your page and your posts to audiences of your choice. This is especially effective if your business has a narrow target audience.

Twitter

Twitter is a great platform for your Florida social media marketing because of the significant exposure it offers. That’s because Twitter users are constantly retweeting other users, and it’s as simple as the click of a button. This is great news for business owners like yourself. If people retweet you, your tweets will be seen by more people and you’ll be more likely to gain followers.

Although Twitter is very useful, it’s not as easy as it may seem. Each tweet only allows 140 characters, which can limit your content creation. Therefore, you must do your best to create something interesting and meaningful in each tweet. But if you can do it successfully, you’re bound to be retweeted one way or another.

An easier aspect of Twitter is the use of hashtags. Using trending hashtags will not only emphasize the theme of a tweet, it will also give a tweet more exposure. Again, this increases your likelihood of gaining followers.

Instagram

Instagram’s popularity has grown significantly in recent years, making it an effective platform to use for your Florida social media marketing. It mostly relies on photos and videos, but has room for written content in the captions as well. However, users don’t go on Instagram for the captions; the visual content is what really matters.

That being said, you can grow your fan base on Instagram by posting high-quality visual content that further defines your brand. When people scroll their Instagram feed, they like to see a variety of interesting images and videos. Therefore, the goal of your Instagram page is to be an interesting source of your industry. It’s best to post things that are visually pleasing, interesting and tell a story.

Begin Your Florida Social Media Marketing Today!

Begin Your Florida Social Media Marketing Today!

Knowing which social media platforms to use and what to use each one for can be quite confusing. Sometimes it’s best to let the professionals handle it for you! Digital Resource is an internet marketing company in South Florida that would love to help your business grow! Give us a call at (561) 429-2585 or request a free internet marketing analysis today!

Boynton Beach Social Media Marketing Tips | Internet Marketing Company

Social media isn’t just an outlet for people to socialize and stay in touch with friends. Social media is also an outlet for businesses to grow and stay in touch with customers. With 2.8 billion people using it, social media is the ultimate place to reach your audience and build your brand. Start using this digital powerhouse to your advantage with these 6 Boynton Beach social media marketing tips straight from our internet marketing company.

6 Boynton Beach Social Media Marketing Tips for Your Business

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Tip #1: Create a Plan

When you fail to plan, you plan to fail. Jumping into a social media campaign without strategizing holds little chance for success. This is why it’s essential to create a Boynton Beach social media marketing plan before you begin. A social media plan will set you up for business growth and help you avoid any possible mistakes. Begin by outlining your goals and gaining insights on your target audience. Then, use both to formulate the perfect social media plan.

Tip #2: Post Consistently

Don’t just sporadically post to your social media channels. If you’re not publishing new content for your audience, it’s easy to get lost or forgotten. Instead, post consistently.However, just like it’s bad to post too little, it’s also harmful to post too frequently. Try to post once a day and around the same time of day so that your audience gets excited and expects you.

Tip #3: Engage with Your Audience

If a follower interacts with one of your social media pages, interact right back. Promptly responding to posts, comments, reviews, messages etc. is a great way to get customers loyal and satisfied. Engaging with your audience is both helpful and essential. Not to mention, social media users expect responses. It you ignore them; it can cost customers.

Tip #4: Analyze and Optimize

Make sure that you are posting the best content possible for your target audience by analyzing and optimizing your social media pages. See which posts get the most interactions and clicks, at what times, etc. and then optimize future posts accordingly.

Tip #5: Utilize Hashtags

Hashtags can organically expand your reach on social media, so use them! Get more interaction on your social media posts than ever before by adding a few relevant and popular hashtags to your posts. By doing so, you increase the chances of your content showing up in the search results and being seen by people who would have never found your page otherwise.

Tip #6: Hire an Internet Marketing Company

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The best way to guarantee that you’re getting the most out of your Boynton Beach social media marketing campaign is by teaming up with an internet marketing company. But don’t just hire any company, hire the best. For the best internet marketing company in Boynton Beach, look no further than Digital Resource. We can help your business reach new heights through various social media and internet marketing efforts. Connect with our team of social media experts today!

West Palm Beach SEO | How Does SEO Work?

Google gets more than 3.5 billion searches every day. Most of those queries are people searching for products or services. That’s 3.5 billion chances that a person might be looking for the exact thing that your business provides. Don’t miss these opportunities for your business to grow. Instead, make the most of it and guarantee that potential customers find your business with West Palm Beach SEO!

What Is SEO?

SEO, which stands for Search Engine Optimization, is the practice of optimizing websites to help them organically reach a high position in Google’s, and other search engine’s, search results. SEO is a must-have digital marketing tactic for each and every business.

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How Does West Beach SEO Work?

There are a variety of different factors that goes into an effective West Palm Beach SEO strategy to ensure that it works to improve your search ranking.How does a successful SEO strategy work? It definitely takes a lot of time, knowledge, and effort. To help you get an idea of what goes into West Palm Beach SEO, we outlined some of the essential steps that can help your business get on the first page of Google.

Step 1: Gain Insights

The first step towards site optimization is to run web analytics in order to gain important insights about your target audience, competitors, website traffic, popular content, and visitor behavior. These insights are invaluable and are used to help formulate your SEO strategy.

Step 2: Select Keywords

Next, its time to select primary and secondary keywords in order to drive traffic and determine where to focus page content. Your keywords are chosen based on competition, search volume, and relevance.

Step 3: Create Content

Content then needs to be created and/or updated to include a bounty of SEO-friendly features. This includes both on-page elements (i.e. keywords, anchor text, alt tags, and formatting) and off-page elements (i.e. meta data).

Step 4: Build Site Architecture

After you gain insights, select keywords, and create content, it’s time to build your site’s architecture. Search engines assess the structure of your site for simplicity and ease of use. Specifically, areas such as site navigation and page hierarchy are checked for accessibility. As a result, it’s important to build a site that search engines, and visitors, would like to see.

Step 5: Ensure Usability

Another important step of West Palm Beach SEO is designing your website and creating your page layout to ensure optimal user experience. Some factors that affect usability include organization, priority of information, and clarity of design.

Step 6: Practice Link Building

It’s imperative that you don’t forget to link build. Link building, along with content, is the biggest search ranking factor. Take the time to get incoming links from quality and relevant sites to help promote your site, drive traffic, and increase search rank.

Step 7: Achieve Site Optimization

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All of these factors work together like interlocking gears to help your business achieve site optimization and an awesome search ranking. However, West Palm Beach SEO is a job that’s never done. It requires constant attention, maintenance, and updating. But if you don’t have the skills and time that are necessary for an effective SEO strategy, don’t worry we are here to help. Our team of SEO experts in West Palm Beach can help your business climb search rankings to reach brand new levels of success. Connect with are internet marketing agency to get a free SEO analysis today!

Web Design Agency | What Design Elements Convert Web Traffic?

A great website design is an important part of any companies online strategy. Since majority of people are turning to the web for information, it’s important your business is on able to be found. Sometimes though, it takes more than just being able to be found online. A great website can help you gain new customers, keep returning ones, and overall increase business. While you may be aware of some of the most common website design trends, you may be skipping over another element that usually goes unnoticed. We wrote a past blog about psychology principles that affect social media engagement, but did you know there are also psychological factors that can help you increase conversions on your website? Our web design agency put together a list of these elements to help you convert your visitors into customers, so keep reading!

Color

As you may know, different colors evoke different emotions. Because of this, it’s important to choose colors that reflect how you want your users to feel when they come to your site. Not only is it important to choose colors that reflect your business but also to choose a color scheme that stands out, so you are more memorable. If your colors match what you do, people are more likely to connect the two next time they see those colors. For example, a hardware store’s first choice would probably not be hot pink. Choosing irrelevant colors will only confuse the consumer and not attract them to stay and browse your site. Another thing to consider is your audience. If you are targeting solely men or solely women, the color scheme you choose should be corresponding to each specific group.

Reading Pattern

You only have a few seconds to capture a user’s attention when they reach your site. Because of this, your website needs to have a layout that makes the user hit all of the most important points first. How do you do this? Simply, follow a “Z” layout. This layout resembles the letter Z and is the most common way users follow information on a website. This “Z” layout helps users more effectively and more quickly navigate to the most important things on your site.

Generally, the points are as follows:

1. Logo
2. Links & information related to your business
3. Some type of visual icons to explain how your service or product is beneficial
4. Some sort of call-to-action so users can take immediate action

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This layout will allow users to easily guide themselves across your page with ease, while noticing the most important aspects.

Social Proof

The last psychological element to help increase conversions on your website is to include social proof. Social proof is a phenomenon that says other people’s choices will influence others behaviors in certain situations and cause them to conform to those same actions under the assumption that those actions reflect correct behavior. And with studies showing that 70% of people look at reviews before making a purchase, social proof is a critical element. Having a page solely dedicated to testimonials or having testimonials throughout your web pages will help create this social proof, and start to build trust with potential consumers.

Do you need a West Palm Beach Web Design Agency?

If your website doesn’t reflect your business or show consumers how you want to be seen, you need an experienced web design agency to help fix that! Our web design team in West Palm Beach are experts in creating the best website for a variety of industries. If you need an updated site or a completely new website, contact our Web Design Agency at 561-429-2585 today! You can also get a FREE internet marketing analysis and see how your online presence is doing right now!

How to Market Online with Videos | 5 Essential Tips

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If you’re hoping to grow your business in 2017 and beyond, there’s one thing that you are going to need to master: online videos. Video content is taking over the digital world. Everyday, there are billions of video views on platforms like YouTube, Facebook, and Instagram. In fact, videos will soon account for 75% of all web traffic. And if you think these videos are all just funny cats and adorable babies, you might want to think again. Videos are also a great way to reach clients and grow your business with 52% of marketing managers naming video as the type of content with the best ROI. To help you start using this online marketing tactic, here are some essential tips on how to market online with videos.

5 Tips On How to Market Online with Videos

Tip #1: Keep It Short and Sweet

When it comes to business videos online, it’s important to remember that less is more. It’s hard to keep the interest of any audience, so videos that are longer than a minute might not be viewed in their entirety. Instead, try to create videos that last between 45 and 60 seconds. Furthermore, aim to create an engaging first 10 seconds to grab their interest and keep the full video brief to keep it.

Tip #2: Add Your Logo

Online videos are a great way to build your brand. And one of the best ways to ensure that your videos will help raise brand awareness is by adding your business logo. Place your logo at the start and end of every video to make a lasting brand impression on your audience.

Tip #3: Make It Personal

It’s not enough to just know how to market online with videos. It’s also essential to know how to market online with personal videos. Personal videos not only help your audience get to know your business, but they also make your content more interesting, engaging, and create a positive brand impression for potential clients.

Tip #4: Incorporate Music

Music is the perfect addition to your online business videos. No matter if it is simply soft background music or the focus of the audio, music helps make the viewing experience more pleasant to those watching and gives the video a more professional feel.

Tip #5: Get Your Audience to Act

If you want viewers to do something, ask them! Including a call-to-action at the end of your videos, whether it’s to contact you, view your website, or share something on social media, is an easy and effective way to make your audience step up and do something.

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Now that you know how to market online with videos, it’s time to put these tips and tricks into action. Once you do, you will soon see how far your business can go thanks to videos. If you’re interested in learning more about online videos or online marketing in general, contact us. We are an internet marketing agency in West Palm Beach that can help your business succeed in the digital world. Connect with our knowledgeable video and digital marketing experts today!

West Palm Beach SEO | 3 Benefits of Search Engine Optimization

93% of all online experiences begin with a search engine. As a result, search engine optimization (SEO) is a necessity for any and all businesses. Nowadays, most businesses recognize that practicing good West Palm Beach SEO will help your website get top search rankings on Google, Bing, Yahoo, and other search engines. However, many businesses don’t realize that SEO can benefit your business is other ways as well. Keep reading to learn 3 secret ways that West Palm Beach SEO can benefit your business!

3 Benefits of West Palm Beach SEO

1. Targeted Traffic

One of the greatest benefits of West Palm Beach SEO is that itis singlehandedly the most effective way to find targeted customers. Good SEO specifically attracts web browsers who are actively looking for your specific product or service. Your target audience only needs to type in keywords related to your business to find your site. Consequently, there is not need to waste your time or energy trying to convince people to become customers. They already want to. You can’t get traffic anymore targeted than that!

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2. High ROI

Another amazing benefit of SEO is that it brings in a higher return on investment (ROI) than any other form of marketing or advertising. Outbound marketing methods, such as billboards, radio ads, commercials, etc., costs thousands of dollars. However, despite their high price, their ROI is miniscule. In fact, it costs anywhere from $10 to $57 to reach 1000 people. And these people might not even become customers! Meanwhile, SEO can reach a much wider audience at more than half the cost. And since the traffic is highly targeted, these people do become customers. All in all, when you chose to invest in SEO, rather than traditional marketing techniques, your ROI will go through the roof.

3. Builds Your Brand

The next awesome benefit of West Palm Beach SEO is that it helps build your business’s brand. When browsers see that your business is at the top of Google’s search results, it suggests that you are the best in your industry. They see you as a legitimate business that is doing well and worth their investment. Conversely, ranking on the second or third page of Google may lead to some unwanted assumptions, such as that you’re a struggling business that doesn’t have enough sales to support an internet marketing budget. If you want a credible brand, you need to have good SEO.

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As you can see, SEO not only helps your business get top search rankings, but it helps your business bring in targeted traffic, increase its ROI, and build its brand as well. Now that you know all of the advantages of West Palm Beach SEO, it’s time to start reaping them. If your want to make the most out of these benefits and start practicing the best West Palm Beach SEO, you need to contactus. Our team of internet marketing specialists can help your business reach new levels of success in the digital world. Get a complimentary SEO analysis from Digital Resource today!

Florida SEO: Your Ultimate Glossary| Internet Marketing Company

If you want your business to succeed in the rapidly growing digital world, you need to start harnessing the power of Search Engine Optimization (SEO). SEO, however, isn’t as simple as an Internet marketing company might make it seem. There are many factors that go into Florida SEO and getting great search rankings, and with many factors come many words. What do these common SEO words mean? Keep reading to find out so that you can start understanding SEO and communicating effectively with your internet marketing company!

Your Glossary of Essential Florida SEO Terms

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Keyword

A keyword is a word or phrase that targeted customers are likely to enter into search engines. It’s important to not just pick random keywords that you assume browsers are searching for. Instead, extensive keyword research is required. Additionally, each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. Keywords should be placed in title tags, title descriptions, ATL text, meta descriptions, links, headers, body text, etc. Just make sure not to keyword stuff and to stick with keywords that are relevant to your business.

Link Building

Link building is the important Florida SEO process of getting high quality links from other websites and placing them throughout your own. These links are used by readers and search engines. Readers utilize them jump from one web page to the next. Meanwhile, search engines use links that are acquired through link building to determine if your website is relevant, authoritative, and trustworthy. Link building is one of the top ranking factors used by Google to formulate their search results.

Internet Marketing Company

An internet marketing company is an establishment that your business can outsource any and all of your online marketing needs to. Internet marketing companies are filled with digital experts that can help your business grow through website design, SEO, social media, content, Pay Per Click (PPC) advertising, and so much more. However, not all online marketing companies are created equal. As a result, it’s important to do your research and find the most reputable one in your area that can cater to your specific needs.

Organic Search Results

The majority of search engine results consists of both paid ads and unpaid listings. Organic search results are the unpaid listings. Unlike paid ads that are based on fees and specific targeting, organic search results are organized by relevancy that is determined by linkage data, page content, usage data, and historical domains. Most clicks on search results are on the organic search results, not paid ads. In fact, about 80% of clicks are on the organic search results.

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Not knowing the proper jargon shouldn’t stop you from getting on the first page of Google. Start learning all of the necessary terms to make your Florida SEO better than ever. Learn even more about SEO and see it in action by contacting our internet marketing company in West Palm Beach! Our team at Digital Resource can help your business get top search results using advanced SEO strategies and tactics. Get a free SEO analysis from our online marketing experts today!

What is Inbound Marketing? | Miami Online Marketing Company

Marketing is not what is used to be. The days of using outbound marketing to try attract customers through billboards, radio, direct mail, and television commercials are over. Thanks to growing two-way mediums, such as the internet, these old school forms of marketing are losing their efficiency and consumers are becoming increasingly put off by intrusive marketing tactics. But as one system of marketing declines, a new type is gaining steam. This new type of marketing is none other than inbound marketing. What in inbound marketing? And, more importantly, how can a Miami online marketing company use it to help your business? Keep reading to find out the answers to all of your inbound marketing questions.

What is Inbound Marketing?

Inbound marketing is any marketing tactic that relies on earning people’s interest instead of buying it. It focuses on targeted techniques such as social media, search engine optimization (SEO), and content creation to help bring customers to you, rather than using marketing methods that fight for their attention. Inbound marketing is all about creating and sharing content that is specifically designed to appeal to your dream customers. As a result, inbound marketing helps increase traffic to your website and brings in higher converting leads.

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How to Grow Your Business with Inbound Marketing

Now that you have the answers to “what is inbound marketing?”, it’s time for our Miami online marketing company to explain how to use it. Below are 5 steps to bring in more qualified leads using inbound marketing.

Step 1: Create Captivating Content

The best way to attract your potential customers is by creating valuable and compelling content. Create infographics, personalized images, blog posts, interactive websites, videos, eBooks, and anything else that you think consumers might be interested in. Just make sure to create content that provides value to browsers, while still remaining relevant to your business.

Step 2: Get Found by Potential Customers

After you create your content, it’s time to put it out there and get found by potential customers. This is where SEO and social media comes in. Get discovered by people who are searching for the information that you are providing by using advanced SEO techniques and optimizing keywords that are targeted to your dream audience. Also, share your posts on all of your social media accounts and utilize appropriate hashtags to help drive traffic to your website.

Step 3: Convert Visitors into Leads and Leads into Buyers

Once you get potential customers to your site, construct a landing page to encourage them to share their contact information with you. You can help steer them towards your landing page by incorporating calls to action to you content. As you cultivate the list of people who are interested in your content, you can further build the relationship by posting and interacting on social media until they are ready to buy.

Step 4: Analyze and Optimize

It’s essential to monitor your results and make adjustment to your strategy in order to maintain a successful inbound marketing campaign. Monitor and utilize analytics to see which specific tactics work, and which don’t, and then optimize your content and offers as necessary.

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Step 5: Use a Miami Online Marketing Company to Maximize Success

The best way to guarantee optimal success is by enlisting in the help of a Miami online marketing company. Internet marketing companies fully understand the answer to “what is inbound marketing?” and possess all of the knowledge and skills that are necessary for success. Not to mention, by outsourcing your inbound marketing, you are able to focus on what really matters: your business. If you have any questions about inbound marketing or are interested in teaming up with an online marketing company, contact Digital Resource. Our team of internet marketers have a proven record of success and would love to help your business in the digital world. Get a FREE internet marketing analysis today!