Website Design in Boca Raton | Do’s and Don’ts

Website design is more important for your business than you might think. Website Design in Boca Raton, while definitely important from an aesthetic point of view, encompasses so much more. It directly affects your entire digital presence, from search engine optimization (SEO) and traffic to branding and conversion rates. Keep reading to learn the do’s and don’ts of website design in Boca Raton so that you can build a killer site for your business!

Do’s and Don’ts for Website Design in Boca Raton

Do’s and Don’ts for Website Design in Boca Raton

Do: Set Smart Goals

It’s extremely difficult to design a website if you don’t know what you want it to accomplish. This is why you must set goals. But not just any goals, smart and measurable goals. Some examples of smart website goals include higher conversion rates, more sales, lead generation, brand awareness, and so much more.

Don’t: Expect It Over Night

Great websites aren’t built overnight. They take time to design. If you want the best results out of your site, you must be prepared to wait several weeks or months. Website design in Boca Raton is one thing that you definitely do not want to rush.

Do: Plan Your Website

Don’t just plunge into designing your website without planning it first. Your website design plan establishes key points such as your audience, keywords, and purpose. Additionally, try to sketch out a site map and decide which information should be given priority. Planning early helps you stay organized and achieve your goals.

Don’t: Forget to Optimize

Your website and business cannot survive long-term without SEO. Don’t forget to optimize your site by placing keywords in the title, section headers, and links throughout your web pages. Additionally, focus on content not just for your users, but search engines as well. There’s no point of even having a website if your customers can’t find you.

Do: Make It User Friendly

Keep your customers and visitors happy by making your site easy to navigate. Add a menu bar, use readable font, avoid busy backgrounds, and present important information up front. First-time visitors should be able to find information easily and quickly. Also, don’t forget test your website for usability on all devices, including smartphones, tablets, and laptops.

Don’t: Do It Yourself

Your website is often the first encounter your customers experience with your business, it’s important to make it a good one. If your website looks homemade, visitors are not going to use your business. If you want an effective website, you must hire an outside agency that understands the ins and outs of digital media.

Don’t Do It Yourself

There’s no day like today to get on the right track towards an effective website design in Boca Raton. If you want to ensure that your site isn’t only effective, but also better than the rest, we can help! We are an internet marketing company that specializes in web design, SEO, social media, and so much more! Connect with one of our Boca Raton website design specialists today!

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Inbound vs Outbound Marketing | What’s the Difference?

Deciding on a marketing strategy is one of the most important decisions a business makes. It is also one of the most difficult. The first step of forming a successful plan is choosing which type of marketing you want to utilize: inbound or outbound? Inbound vs outbound marketing is a never-ending, yet essential, debate. In order to make the best decision for your business, you must understand the difference between these two marketing tactics. Keep reading to learn the 6 keys differences of inbound vs outbound marketing!

Inbound vs. Outbound Marketing: 5 Key Differences

Inbound vs. Outbound Marketing 5 Key Differences

Key Difference #1: Tactics

Inbound Marketing: Also known as “new marketing,” inbound marketing uses any marketing tactic that relies on earning people’s interest instead of buying it. Their tactics focus of getting found by customers. Some of the most effective inbound marketing tactics include social media, blogging, e-books, webinars, infographics, podcasts, website design, and search engine optimization (SEO).

Outbound Marketing: Also known as “old marketing,” outbound marketing uses any marketing tactic that pushes products or services on customers. Their tactics focus of buying, begging, or bugging their way in. Some specific outbound marketing tactics include billboards, TV commercials, radio and print ads, direct mail, event sponsorship, and cold calls.

Key Difference #2: Targeting

Inbound Marketing: Inbound marketing is extremely well targeted. It targets people who are receptive to your marketing messages and personalized content. Inbound marketing is able to target people on a wide-range of demographics, previous purchases, and so much more.

Outbound Marketing: Targeting is tough, and sometimes even non-existent, with outbound marketing. The most specific type of targeting this type of marketing is able to achieve is geography and, depending on the specific method, time.

Key Difference #3: Cost

Inbound Marketing: Inbound marketing is relatively inexpensive and extremely affordable. Inbound marketing costs 62% less per lead than outbound marketing.

Outbound Marketing: Outbound marketing is one of the most expensive marketing options. It costs a lot to produce, and even more to host, outbound marketing campaigns. The average cost per lead is a shocking $102.

Key Difference #4: Results

Inbound Marketing: Inbound marketing’s return of investment (ROI) is remarkable. A small investment in this type of marketing brings in a substantial amount of leads. But inbound marketing doesn’t just generate leads, it generates closes and revenue as well. Inbound leads have a 14.6 close rate, which is remarkable when compared to closing rates of other marketing practices. The low cost and high results mean that you get a lot of bang for your buck when it comes to inbound marketing.

Outbound Marketing: Outbound marketing’s ROI is hard to measure. Even worse, what can be measured shows that the results of outbound marketing are getting poorer every year. The small amount of leads that are generated from outbound marketing only have a 1.7% closing rate. The majority of today’s consumers do their best to try to avoid outbound marketing ads with 86% o people skipping commercials and more than 200 million Americans registering their phone numbers to the Federal Trade Commission’s “Do Not Call List.”

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Key Difference #5: Future

Inbound Marketing: The evolution and growth of the digital world has transformed the way that consumers find businesses and the way that businesses reach out to consumers. Consumers appreciate the two-way dialogue and added value that comes with inbound marketing tactics. As a result, inbound marketing is becoming the most effective marketing method. It is clear that the future of marketing in inbound.

Outbound Marketing: The Internet is not helping all marketing methods, however. Outbound marketing is declining because of this recent shift. In a conversational medium like the Internet, this traditional model of marketing is losing its efficacy as consumers are becoming increasingly put off by intrusive marketing tactics. The future of marketing is definitely not outbound.

These differences make it clear that in the battle of inbound vs outbound marketing, inbound marketing is the clear winner. If you want your marketing strategy to succeed, you must say goodbye to outbound marketing and hello to inbound marketing! Get the best inbound marketing plan for your business by contacting us! We are a team of digital marketing experts that specialize in helping businesses grow through various inbound marketing tactics! Connect with our Internet marketing company in West Palm Beach online today!

Boca Raton SEO Tips for Success

There are two things that every business owner loves: a good tip and good SEO. Today, you’ll get both! Businesses are growing more and more aware of the importance of understanding and implementing good SEO practices.Despite this, most businesses still struggle with developing effective strategies to get top search results. Keep reading for a list of the most useful tips for Boca Raton SEO success to help your business get on the first page of Google in no time!

5 Essential Boca Raton SEO Tips

5-essential-boca-raton-seo-tips

Tip #1: Pick a Great Focus Keyword

Picking the term or phrase you want your business to rank for is the first step of any effective SEO strategy. The easiest way to find a great keyword to focus on is by using Google Keyword Planner or any free tool that can show you an estimate for any search phrase.

Tip #2: Use the Keyword in the URL and on the Page

Once you know the keyword that you want to focus on, it’s time to place it throughout your website. Two of the most important spots to place your keyword is the URL and the page. For the URL, include the keyword once and separate words with hyphens for the best results. As for pages, place the keyword multiple times throughout but be aware not to overdo it. Keyword stuffing often comes off as spammy to both the browsers and the search engines.

Tip #3: Take Advantage of Local Search Opportunities

Online research for offline purchasing is a growing trend. Catch local traffic and help grow your search results by showing your address and local phone number prominently. Write a detailed Directions/Location page using prominent neighborhoods and landmarks on your website. Submit your site to any and all of the free local listings that the major search engines offer. Lastly, make sure your site is listed in social directories such as Yelp, CitySearch, Local.com, etc. Encourage your customers to leave reviews of your business on these sites, too.

Tip #4: Commit Yourself

SEO is not a one-time thing. Search engine algorithms are constantly changing. As a result, some of the tactics that worked for you this year may not work next year. Great Boca Raton SEO requires constant attention and long-term commitment.

Tip #5: Be Patient

If you’re hoping for instant gratification with your SEO strategy, prepare to be disappointed. Results usually takes months to see. The smaller and newer your business is, the longer it takes. But it is all worth it. You just have to be patient.

SEO

The above list may not include everything a person could now about Boca Raton SEO, but it certainly is a start. Get miles ahead of your competition and start getting significant SEO traffic by implementing these Boca Raton SEO tips! Looking to learn more about SEO and how it can help your business? Contact us! We are a South Florida SEO agency that can help your business reach new levels of success! Get a free SEO analysis from our internet marketing experts online today!

Keyword Research | Don’t Make These Mistakes

Keywords are the backbone to every SEO strategy. Keywords are the words or phrases that Internet browsers type into search engines. Thinking about the words you want to rank for is the first and foremost step you need to take when building a website. When done right, using keywords can skyrocket the success of your business. When done wrong, you can lose out on a plethora of potential customers. Despite it’s importance, most people still make numerous mistakes when conducting keyword research. Don’t make the same mistakes. Keep reading to learn about the most common mistakes before you dive into keyword research for your business!

Keyword Research Mistakes to Avoid

3 Keyword Research Mistakes to Avoid

Keyword Mistake #1: Selecting Irrelevant Keywords

Just because a keyword has a high search volume in your industry doesn’t mean that it is appropriate to your target audience. Many people ignore this fact, however, and select irrelevant keywords. It doesn’t matter how much other people search terms in your field if it doesn’t match what your customers are searching for. You need to choose keywords that reflect your customers, the language they use, and what problem they are hoping to solve. The keywords you are aiming to rank for should be the same words your customers use.

For example: ‘Canine vaccinations’ might be a popular term in the veterinary industry, but ‘shots for dogs’ is a much more relevant term among people trying to find a vet.

Keyword Mistake #2: Aiming for Unrealistic Keywords

Some industries are extremely competitive. Ranking for highly popular keywords is possible, but is extremely hard if you’re just starting your website or business. Try not to focus on competitive keywords. Make sure to aim for keywords that you actually have a chance to get to the first page of Google for. Try to focus on long-tail keywords. They are easier to rank for and have a higher chance to convert.

For example: Instead of trying to rank for the term ‘dentist’ try to rank for ‘cosmetic dentist in Florida’

Keyword Mistake #3: Not Doing Keyword Research

Surprisingly, the most common research mistake is not doing keyword research at all. While it sounds like common sense, the majority of businesses do not conduct proper keyword research. They just assume that they already know what their audience is searching for. It is essential to take the time to conduct keyword research using keyword tools such as Google AdWords. The result of this research should be an extensive list of keywords that you would like to rank for. Your audience may change, so make sure to update your keywords regularly.

not-doing-keyword-research

Stop selecting irrelevant keywords, aiming for unrealistic keywords, and not conducting proper keyword research and start reaping the benefits of a successful SEO strategy today! If you’re interested in learning more about keyword research, contact us! We are an internet marketing agency in South Florida that specializes in helping businesses grow in the digital world! Get a free SEO analysis from us today!