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West Palm Beach Web Design | Your Ultimate Homepage Checklist

Your homepage is one of the most important, if not the most important, page on your website. In the digital world, the internet acts as a virtual street, with countless companies vying for the attention of potential customers. And in this landscape, your homepage is your business’s storefront window. It is a peek inside your website. It shows visitors what you have to offer. Just like shoppers looking through a window in the real world, a website visitor will look at this window and make a very quick decision about whether or not you will be of any benefit to them. As a result,in order to convert your website traffic into leads and sales, it’s essential to use the best possible West Palm Beach web design on your homepage. Keep reading to get the key elements that every homepage needs to achieve an awesome conversion rate!

5 West Palm Beach Web Design Elements Every Homepage Needs

5-West-Palm-Beach-Web-Design-Elements-Every-Homepage-Needs

1.Headline and Sub-Headline

Your homepage needs to start off with an effective headline that answers, within 3 seconds, “What does this business offer?”. Make sure that you skip the fluff and keep your headline clear and simple. Then, add a sub-headline that goes a little more in-depth and offers a brief description about what you do. These headlines are the perfect place to be different and show how you can be of value to the visitor.

2. Call-to-Actions

The best way to convert potential customers that visitor your site into actual customers is by including multiple calls-to-action. Try to offer two or three attention-grabbing call-to-actions that map to different stages of the buying cycle. Also, don’t forget to display calls-to-action for visitors at the bottom of your homepage for even more lead generation opportunities.

3. Testimonials

Social proof is a powerful way to build trust and show site visitors that you’re the real deal. As a result, you need to include a few of your best testimonials on your homepage. Make your testimonials even more real by adding a name and photo next to the quote.

4. Images

Most people are visual, so appeal to these senses by incorporating supporting images throughout your West Palm Beach web design. However, don’t just use random pictures. Instead, make sure that you incorporate an image that clearly indicates what your business has to offer. In addition to images, short videos are a great feature to add to your homepage as well.

5. Navigation

If your visitors don’t have clear path into your site from your homepage, they will likely leave and go to a competitor’s site. Decrease bounce rates by making your navigation visible at the top of the page. Keep it simple too.

New Picture

Start adding all of these essential elements to your homepage and start seeing how much your business can grow. Guarantee a high-converting homepage for your business’s website by contacting our West Palm Beach web design experts. Here at Digital Resource, we will help your business reach new levels of success through proven West Palm Beach web design and internet marketing tactics. Get a FREE website analysis from us today!

Inbound Marketing Versus Outbound Marketing | What’s the Difference?

As a business owner, you should know the importance of effective marketing. If you’re in the process of designing a great marketing strategy for your business, you’ve probably come across the terms “inbound marketing” and “outbound marketing.” What do these terms mean? And what is the difference between them? Well, inbound marketing versus outbound marketing might seem confusing, but it is actually quite easy to understand. Keep reading to get a quick summary of these popular marketing methods!

Inbound Marketing Versus Outbound Marketing

Inbound-Marketing-Versus-Outbound-Marketing

Outbound Marketing 

As the name states, outbound marketing is a marketing method that involves pushing the message out. It provides people with information about a product or service, whether they are looking for it or not. Outbound marketing methods are the same as traditional marketing methods. Businesses pay for television ads, radio ads, print ads, direct mail, telemarketing and more. Basically, businesses take advantage of mass media tools to announce their products or services to the world.

There are a few problems with outbound marketing. First of all, it’s expensive. Take television ads, for example. Average programs can charge around $100,000 or more per 30-second commercial. That is not cheap. Second of all, outbound marketing is easy to dismiss because it’s interruptive. Consider the price of television ads again. That kind of money is a lot to spend on something that will possibly (and probably) be ignored. For very large, well-known businesses that have money to blow, outbound marketing is useful. For smaller businesses, however, it can be a waste of time and money. That’s where inbound marketing comes in.

Inbound Marketing

Inbound marketing is a marketing method that involves pulling people in. It uses things like Google ads, social media, blogs, email marketing and more. Unlike outbound marketing, inbound marketing is the opposite of interruptive. Instead, it offers people value because it focuses on what they are actually looking for. Instead of spending money on television ads, a business will decide to invest that money in search engine optimization. That way, its message will only be shown to people who care about it.

Inbound-Marketing

With the power of today’s internet, people have access to whatever information interests them. And with so much available information, people like to be in complete control of the information they receive. For example, if someone is searching for a cleaning service, he or she does not want to see an advertisement for a clothing store or other unrelated product or service. He or she simply wants information on a cleaning service. Knowing this, businesses use inbound marketing to target those who are actually looking for the products and services they have to offer. That way, no one’s time (or money) is wasted.

The Decision is Yours

Now that you understand the difference between inbound marketing versus outbound marketing, you should be able to make a knowledgeable decision on which will benefit your business. If you’re leaning more towards inbound marketing, you might be wondering where to begin. Building an effective inbound marketing strategy can be frustrating, but Digital Resource can help! Our internet marketing team can assist you in understanding and navigating all of the different ways you can market your business successfully. You can start by taking advantage of our FREE internet marketing analysis today!