Internet Marketing Company | How to Get Highly Engaged Instagram Followers

Whether you are a new business trying to build your online presence or an established company looking to get in on the benefits of online marketing, it can be difficult navigating social media. If you’ve had some trouble with getting engagement specifically on Instagram, you are not alone. While employing an internet marketing company is the best way to get maximized results from your Instagram posts, here are some pointers that can assist you to get your engagement started.

12 Ways to Get Highly Engaged Instagram Followers

Post daily. – Perhaps the best tip for business on Instagram, this helps to build a residual base of engagement.

Create branded hashtags. – Instead of just using popular hashtags in your posts, create your own hashtags for your business. This will encourage participation with your posts as well as help monitor interaction from followers.

Keep up with trending hashtags. – You don’t need to copy the same trending hashtags being used. Simply identify them so that you may create custom posts that piggyback on these tags. This helps your business stay relevant.

Know what type of posts your followers enjoy and use them. – Research the targeted audience in your industry and the types of posts that are the most popular.

Incorporate video posts. – 3 to 15 second videos help to break up the monotony of posts and keep things interesting. Whether you come up with unique boomerang ideas or simple, funny, or behind-the-scenes snippets, videos are sure to engage your followers.

Use captions to inspire conversations. – Adding a caption such as, “Double tap if you agree!” can do wonders to increase your likes.

Interact with your followers and other users. – By responding to comments and mentions of your business, you inspire even more people to chime in and interact.

Interact with your followers and other users

Organize a contest to boost followers. – Instruct your followers to share a certain photo, tag you in it, and give a follow in order to enter.

Incorporate Instagram exclusives. – By providing offersfrom your business exclusively on Instagram, you drive business and purchases, as well as give an incentive for people to follow you.

Spotlight participation. – Share pictures of people with your products, especially if they tag you in a photo or win one of your contests.

Team up with other users to get some shout outs. – Instead of using money for paid mentions on Instagram, focus your effort on building connections with your followers and then furthering engagement with organic shout outs to and from those users.

Examine the performance of your posts. – Identify which of your posts are doing well and have the most likes and comments. Reflect on why they are the best and then implement that into future posts.

Examine the performance of your posts

Let the Best Internet Marketing Company Boost Your Instagram Engagement

The ins and outs of building an engaged following on Instagram are extensive, with this list being a fraction of how you can optimize your posts. This is why it is best to have a professional team on your side. With comprehensive knowledge about all social media platforms, Digital Resource is your best resource for everything digital. Contact our online marketing agency today for a dedicated team to assist with your digital needs.

How to Use Instagram Hashtags | Social Media Marketing

Hashtags are everywhere these days. They’re on Twitter, Pinterest, Facebook, Google+, and Instagram. Hashtags have become an essential part of any successful social media marketing strategy. This is especially true when it comes to Instagram. Despite its importance, many businesses have no idea how to use Instagram hashtags.Even worse, some businesses don’t even use them at all. Keep reading to understand why you need Instagram hashtags and how to use them!

 Why Your Business Needs to Use Instagram Hashtags

 If you want to grow your business using Instagram, you need to use hashtags. Instagram hashtags have the ability to expand your reach, amplify your brand, target your marketing, improve your SEO, and help you get found by potential customers. In fact, posts with at least one Instagram hashtag get 12.6% more engagement than posts with no hashtags at all. The only downside? Instagram hashtags only work if you know how to use them.

How to Use Instagram Has­­htags

 Knowing how to use Instagram hashtags is all about having the right strategy. Get on the path towards social media marketing success by following these 5 tips!

Use the Right Amount of Hashtags

 You can use up to 30 hashtags per Instagram post. But just because you can, doesn’t mean you should! Using too many hashtags can be just as bad as using none at all. Using too few limits the amount of exposure your post will receive. But using too many looks like spam and might annoy your followers. You have to find your magic number. While the perfect amount of hashtags depends on your brand and audience, your sweet spot will likely range between 5 and 10 hashtags.

Make Sure Your Hashtags Are Relevant

 Your hashtags should include relevant keywords that relate directly to your specific post as well as your industry. Feel free to look and see what others in your industry are using. If you find certain hashtags that work really well, try to incorporate those into your posts too.

For example, if you’re in the fashion industry, try to use tags such as #fashion, #instastyle, #fashionaddict,#style, etc. If you then post a picture of a shoe you offer, you can also add #shoeoftheday, #justaddsole, #footwear, and so on. Using hashtags that are related to your specific post and industry is how your target audience will be able to find you!

Include Trending Hashtags

When you see a trending hashtag that relates to your business, use it in your Instagram posts. By using a trending tag in your content, you can potentially get your message seen to a massive audience. Just remember that trends are constantly changing so be sure to stay on top of them. Also, try not to post about trends that are unrelated to your business. It is seen as poor etiquette and might deter potential customers.

 Create Branded Hashtags

 Utilizing branded hashtags can help establish brand recognition. For example, if you’re a dental practice called “Florida Dental”, some great branded hashtags could be #floridadental or #floridadentalsmiles. Place one or two of these with your posts. For ultimate exposure, encourage your followers to post about your products or services using your branded hashtags too. Just make sure your branded hashtag isn’t already being used by another business.

 Combine Popular and Less Popular Hashtags

 Using Instagram hashtags with different levels of popularity is another way to get the most out of your hashtag strategy. Popular hashtags will get you immediate results, but your post will soon get lost in the archives of the hashtag due to so many others account using it too. Less popular hashtags may not produce speedy results, but your posts will live longer and yield long-term results. By using both popular and less popular hashtags, you will ensure that your post will get the benefits from both.

Don’t let another day go by without knowing how to use Instagram hashtags. Start getting the most out Instagram by taking advantage of hashtags! If you have any questions about developing an Instagram hashtag strategy for your business or social media in general, contact Digital Resource! Call 561-429-2585 or connect with our South Florida internet marketing agency online today!