SEO Tools | How to Harness the Power of the Hashtag

When it comes to marketing through social media, the hashtag has emerged as a vital tool for your business. From being able to build brand awareness across platforms, to assisting your audience in finding you, hashtags are quickly becoming irreplaceable. Using hashtags as an SEO tool means understanding what your audience will be searching to find you. Connecting these ideas with keywords will help to increase your social media presence, all the while attracting new customers to you! So, how do you use hashtags efficiently? You certainly do not need to overdo it, but leveraging their power will undoubtedly benefit your online presence.

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Using Hashtags as a SEO Tool

Regardless of how hashtags came to be, they are a huge component of social media marketing today. There are countless ways your business can use hashtags to amplify your marketing, but the main purpose is to connect your thoughts on all platforms. Just like with what keywords your target when creating content on your webpage, hashtags are geared to engage a specific audience looking for that word. For example, if a person searches #southfloridahairsalon, every hair salon using that hashtag will show. This is an ingenious tool created to simplify the keyword search process. The key is crafting your content so it is using strategic hashtags. These can be anything from your business name, your specialty, your location or keywords most relevant to you. Researching what hashtags already are most popular helps to make the most out of this as an SEO tool.

What Can you do With Hashtags?

Promote Yourself

Now that basically everyone is on social media, it is understandable there needed to be a way to organize everything across all the outlets. Hashtags have efficiently connected these outlets, and allows you to cross promote your business. A hashtag that resonates well with your business will be adopted by your customers, and all your social media traffic can be affected. Although it may be tempting, don’t over-do it! Twitter officially recommends no more than two hashtags per tweet. Too many hashtags devalue the strength of the tool, and can permanently cheapen your brands image.

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Not only can your business use hashtags to communicate with your audience, your audience can utilize this as well. As an SEO tool, creating a hashtag that relates to your business encourages users to post using it. Making the conversation two ways will make your audience feel connected to your brand, and this will foster brand loyalty.

Gain Vital Feedback

The greatest use of social media for your business is the ability to get instant feedback regarding your product. Setting up a hashtag that initiates the kind of feedback you want users to provide will allow your audience to chime in with their opinions. Not all hashtags will give a positive response from users, so watching the analytics for your word choices will make you are making the most of this SEO tool.Depending on the turnout of the hashtag campaign, you can make some adjustments to improve the way you make hashtags.

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Need Help?

Hashtags as an SEO too are undeniably beneficial to your business. Once you figure out how this tool works, you can leverage your business across multiple platforms, and gain audiences across the world. Creating the perfect hashtag strategy may seem complex, but do not worry! With a devoted social media marketing team, you can directly see the benefit of hashtags as SEO tools! Contact Digital Resource to see how we can amplify your social media presence today!

West Palm Beach Web Design | Your Ultimate Homepage Checklist

Your homepage is one of the most important, if not the most important, page on your website. In the digital world, the internet acts as a virtual street, with countless companies vying for the attention of potential customers. And in this landscape, your homepage is your business’s storefront window. It is a peek inside your website. It shows visitors what you have to offer. Just like shoppers looking through a window in the real world, a website visitor will look at this window and make a very quick decision about whether or not you will be of any benefit to them. As a result,in order to convert your website traffic into leads and sales, it’s essential to use the best possible West Palm Beach web design on your homepage. Keep reading to get the key elements that every homepage needs to achieve an awesome conversion rate!

5 West Palm Beach Web Design Elements Every Homepage Needs

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1.Headline and Sub-Headline

Your homepage needs to start off with an effective headline that answers, within 3 seconds, “What does this business offer?”. Make sure that you skip the fluff and keep your headline clear and simple. Then, add a sub-headline that goes a little more in-depth and offers a brief description about what you do. These headlines are the perfect place to be different and show how you can be of value to the visitor.

2. Call-to-Actions

The best way to convert potential customers that visitor your site into actual customers is by including multiple calls-to-action. Try to offer two or three attention-grabbing call-to-actions that map to different stages of the buying cycle. Also, don’t forget to display calls-to-action for visitors at the bottom of your homepage for even more lead generation opportunities.

3. Testimonials

Social proof is a powerful way to build trust and show site visitors that you’re the real deal. As a result, you need to include a few of your best testimonials on your homepage. Make your testimonials even more real by adding a name and photo next to the quote.

4. Images

Most people are visual, so appeal to these senses by incorporating supporting images throughout your West Palm Beach web design. However, don’t just use random pictures. Instead, make sure that you incorporate an image that clearly indicates what your business has to offer. In addition to images, short videos are a great feature to add to your homepage as well.

5. Navigation

If your visitors don’t have clear path into your site from your homepage, they will likely leave and go to a competitor’s site. Decrease bounce rates by making your navigation visible at the top of the page. Keep it simple too.

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Start adding all of these essential elements to your homepage and start seeing how much your business can grow. Guarantee a high-converting homepage for your business’s website by contacting our West Palm Beach web design experts. Here at Digital Resource, we will help your business reach new levels of success through proven West Palm Beach web design and internet marketing tactics. Get a FREE website analysis from us today!

Inbound Marketing Versus Outbound Marketing | What’s the Difference?

As a business owner, you should know the importance of effective marketing. If you’re in the process of designing a great marketing strategy for your business, you’ve probably come across the terms “inbound marketing” and “outbound marketing.” What do these terms mean? And what is the difference between them? Well, inbound marketing versus outbound marketing might seem confusing, but it is actually quite easy to understand. Keep reading to get a quick summary of these popular marketing methods!

Inbound Marketing Versus Outbound Marketing

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Outbound Marketing 

As the name states, outbound marketing is a marketing method that involves pushing the message out. It provides people with information about a product or service, whether they are looking for it or not. Outbound marketing methods are the same as traditional marketing methods. Businesses pay for television ads, radio ads, print ads, direct mail, telemarketing and more. Basically, businesses take advantage of mass media tools to announce their products or services to the world.

There are a few problems with outbound marketing. First of all, it’s expensive. Take television ads, for example. Average programs can charge around $100,000 or more per 30-second commercial. That is not cheap. Second of all, outbound marketing is easy to dismiss because it’s interruptive. Consider the price of television ads again. That kind of money is a lot to spend on something that will possibly (and probably) be ignored. For very large, well-known businesses that have money to blow, outbound marketing is useful. For smaller businesses, however, it can be a waste of time and money. That’s where inbound marketing comes in.

Inbound Marketing

Inbound marketing is a marketing method that involves pulling people in. It uses things like Google ads, social media, blogs, email marketing and more. Unlike outbound marketing, inbound marketing is the opposite of interruptive. Instead, it offers people value because it focuses on what they are actually looking for. Instead of spending money on television ads, a business will decide to invest that money in search engine optimization. That way, its message will only be shown to people who care about it.

Inbound-Marketing

With the power of today’s internet, people have access to whatever information interests them. And with so much available information, people like to be in complete control of the information they receive. For example, if someone is searching for a cleaning service, he or she does not want to see an advertisement for a clothing store or other unrelated product or service. He or she simply wants information on a cleaning service. Knowing this, businesses use inbound marketing to target those who are actually looking for the products and services they have to offer. That way, no one’s time (or money) is wasted.

The Decision is Yours

Now that you understand the difference between inbound marketing versus outbound marketing, you should be able to make a knowledgeable decision on which will benefit your business. If you’re leaning more towards inbound marketing, you might be wondering where to begin. Building an effective inbound marketing strategy can be frustrating, but Digital Resource can help! Our internet marketing team can assist you in understanding and navigating all of the different ways you can market your business successfully. You can start by taking advantage of our FREE internet marketing analysis today!

Small Business Internet Marketing | Facebook Dos and Don’ts

Facebook can be a powerful tool to have in your small business internet marketing arsenal. With a large and active user base, Facebook can help promote your business, attract new people to your site, and build your brand. However, in order to break through the noise in your followers’ News Feeds and actually grow your business, you need to make sure that you are using this social media platform to its fullest potential. Keep reading to learn what tactics you need to avoid, and which you need to start practicing, on Facebook in order to get the most out of your small business internet marketing strategy!

Facebook Dos and Don’ts for Small Business Internet Marketing

Facebook Dos and Don_ts for Small Business Internet Marketing

Do: Follow the 80/20 Rule

If you want to keep your audience engaged and coming back for more, it is essential that you implement the 80/20 rule for all of your posts. This rule states that 80% of your posts should be social while only 20% should pertain to your products and services. That way, your Facebook business page will provide your followers with the perfect mixture of work and play. However, it is important to note that your social posts should still directly relate to your industry or audience.

Don’t: Sell, Sell, Sell

The easiest way to get your followers to flee your Facebook business page is by constantly posting promotions. Doing this comes off as spam and will do more harm than good for your small business internet marketing efforts. Make sure that your page is a fun and interesting place for your followers, not a never-ending advertisement.

Do: Keep Your Posts Short and Sweet

If you want to see engagement on your business’s Facebook posts, you need to keep them short and sweet. The ideal length is anything under 80 characters. Posts with less than 80 character not only keeps the attention of your audience, but it also receives 66% more likes, comments, and shares than their lengthier counterparts.

Don’t: Write Lengthy Posts

While adding context to any photos and links that you may post is key, crafting a status update that is as long as a novel can cause followers to look away. People go on Facebook to have fun and relax, not to read long-winded posts. In fact, some followers may even “hide” your future posts for being too lengthy.

Do: Respond Quickly

When one of of your followers comments on a post, sends you a message, or writes on your wall, you need to respond, even if it’s negative. Customer service is an imperative part of small business internet marketing, and acknowledging customer interactions, even just to say “thanks,” is a great way to keep your customers happy. However, you can’t take your time when crafting a response. Your followers expect an immediate response, so give it to them. Try to respond within 1 hour and no later than 24 hours.

Respond Quickly

Don’t: Ignore Your Followers

Ignoring your followers when they positively or negatively interact and engage with your page can hurt your business and cause your customers to turn to one of your competitors. There should always be a human behind the “social” media platform who is happy and ready to respond to any action that occurs on your business’s Facebook page.

Do: Hire an Internet Marketing Company

The best way to ensure that your small business effectively uses Facebook is by hiring an internet marketing company. But in order to see the best results, you need to hire the best. For the best in small business internet marketing, look no further than Digital Resource. Our team of social media marketers can help your business achieve ultimate success on Facebook and all other social media platform. Receive a free internet marketing analysis from our reputable and experienced internet marketing agency today!

Internet Marketing Companies | What an Internet Marketing Company Can Do for You

Each day, the world becomes more and more digital. Just about every business has an internet presence, and just about every person uses the internet to find businesses. That’s why as a small business owner, it’s vital that you have a great internet presence. But building that internet presence can take a lot of knowledge and hard work. If you want to step it up online but don’t know where to start, it’s time to start looking at internet marketing companies. Here’s why!

What Internet Marketing Companies Can Do for You

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Web Design

As superficial as it sounds, the design of your website can play a huge role in the success of your business. That’s because when people use the internet to search for a business, the first impression they get is from the website. They’ll want a website that loads quickly, is responsive to their device and is easy to navigate and understand. If people aren’t getting these things from your website, they’ll be more inclined to look for another one.

Website design and maintenance is hard work, but internet marketing companies can solve any website problems you might be having. Whether you’re starting from scratch or just tweaking your website, internet marketing companies will do it the right way. They’ll take your specific requests into account while using their own expertise to create a user-friendly website that visitors will be happy with.

Social Media

One of the biggest internet crazes right now is social media. From Facebook, Instagram and Snapchat to Twitter, LinkedIn and YouTube, social media has reinvented digital communication. It’s now easier than ever to connect with others, which is great news for small businesses trying to generate more brand awareness.

Social-Media

However, the amount of social media networks out there can be pretty overwhelming. It can be complicated trying to determine which platforms to use and how to use them properly. But internet marketing companies will make these decisions for you. They are fully educated on the different social platforms and how they work. Not only can they create and design your accounts to appeal to your target audience, they can also manage your content, engage with users, measure analytics and advertise.

SEO

Search engine optimization is the ultimate way to bring more attention to your website. This is because it improves your search engine rankings. When people search for businesses online using search engines like Google, they’ll most likely stay on the first page of results and click the first few links. So as a small business owner, your goal is to be on the first page of search results, ranking as high as possible. That way, people will be more likely to click your website instead of others.

There’s a lot that goes into search engine optimization. It involves things such as keywords, blogging, link building, having a fast and responsive website, and so on. Fortunately for you, internet marketing companies can handle all of this for you, in the most effective way. And the best part about outsourcing your SEO is that it has a great return on investment.

How You Can Find the Right Internet Marketing Company

Internet marketing companies are everywhere, so choosing the right one can be confusing. That’s why at Digital Resource, we offer a free internet marketing analysis to give you a better idea of what we can do for your small business. Give us a call today at (561) 429-2585.

 

Benefits of Hiring a West Palm Beach Internet Marketing Company

Is your business trying to decide whether or not to invest in an internet marketing campaign? Are you worried it won’t be worth it? If so, that’s why we’re here! Hiring a West Palm Beach Internet Marketing Company can be of huge value and help grow your business tremendously! Keep reading to find out the benefits of hiring a West Palm Beach Marketing Company.

They Can Create a Successful Online Marketing Plan

Since an internet marketing company is a team of experts in the online world, they know all of the best practices. From social media to SEO, the team can help you create a successful campaign that will benefit your business the most. Instead of wasting time trying to learn all the ins and outs of internet marketing, why not just hire a team that is already knowledgeable in all aspects of the digital world?!

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They Can Create & Manage Social Media Pages

Not up to date with social media platforms? No problem! A West Palm Beach internet marketing company can handle all of that for you. Starting with creating a profile across all of the different social media platforms (Facebook, Twitter, Google+, Linkedin, Pinterest), an internet marketing company will optimize all your pages in order for them to be the most beneficial. Since they know the best times to post on the platforms, they can build out a schedule and posts for your pages. Each day, your page will be sending out a post that helps keep you in front of your audience and in their minds. And it doesn’t stop there! With an active social media page comes engagement. The internet marketing team can handle all messages, comments, etc. and in a timely manner. Since majority of your customers are probably on social media, they will love that fact that they are able to reach you there!

They Can Build Your Website

One of the most important parts of your online presence is your website. An internet marketing company can design and build out a website that represents your business in the best way. In fact, businesses who choose a DIY website, can actually seem more harm than good. Without an internet marketing company, your business’s website may not be up to par with competitors and get overlooked.

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They Can Handle All Things SEO

There is a lot that goes into a successful SEO campaign and it may not be so easy for someone who is unfamiliar with the process to pick up. An internet marketing company can handle all of your SEO and help you get to the top of search results. They can take care of external and internal link building, blogging, and more! Not only that, but SEO is an ongoing process that requires constant updates and attention. If you don’t have time to keep up with SEO, then you definitely need to hire a West Palm Beach internet marketing company.

Overall, an internet marketing company can help you increase business and saves YOU time. From creating a successful online marketing campaign to executing and managing the strategy, you can’t go wrong hiring a West Palm Beach internet marketing company. If you’re ready to reap the benefits of an internet marketing company, contact us! We are experts in the digital world and can help your business reach new levels online! Give us a call at 561-429-2585 or connect with us online today!