Page Rankings | 8 Essential SEO Tips for URL Optimization

Do you remember the last time you scrolled past the first page Google? Chances are that it’s been a while, if ever. It’s probably no surprise to you either that the majority of consumers are no different. As a result, if you want your business to be success, it’s not enough to just be online. You also need to have top search engine page rankings. And getting to the top of Google search results and boosting your page rankings all begins with optimizing your URL. Keep reading to find out more.

Why Are URLs Important for Search Engine Optimization?

 Most businesses underestimate the power that their website URLs have in their page rankings. But they shouldn’t. URLs are extremely important for search engine optimization (SEO). This is because your URLs are often the first thing that both Google and your customers see. Not to mention, they are the building blocks of an effective site hierarchy. However, creating a SEO friendly URL is a lot easier said than done.

www

How Can I Create a SEO Friendly URL?

 There is a lot that goes into cultivating a SEO friendly URL that will help your business’s website climb page rankings. However, to help you get started, we compiled a list of some can’t miss SEO tips for URL optimization.

  • Make sure that your URLs are readable. If you can’t understand your URLs, neither can search engines.
  • Always use hyphens to separate the words in your URLs since Google does not read underscores. For example, make your URL https://yourdomain.com/best-pediatric-dentist instead of https://yourdomain.com/best_pediatric_dentist.
  • Don’t use any capital letters in your URLs. URLs are case sensitive to placing capital letters in it will only confuse search engines and visitors.
  • Block any and all bad URLs with robots.txt. This tells search engines to ignore dynamic URLs that point to your canonical URL.
  • Use canonical URLs and avoid a duplicate content penalty by informing search engines your preferred domain and preferred web pages.
  • Upload a favicon. This will not only build your brand but will build trust with both your site visitors and search engines as well.
  • Utilize 301 redirects to tell Google about any changes to your URLS so you don’t lose your page rankings.
  • Always remember to add target keywords in your URLs. By doing so, any search engines that read your URLs will be able to connect browsers with relevant content and have your site rank for those specific keywords.

google

How Else Can I Improve My Page Rankings?

 Optimizing your URL isn’t the only way that your business can climb page rankings. In fact, there are countless SEO tactics that can make sure that you get to the top of Google search results. But, thanks to constant updates and ranking factors, SEO is complicated and confusing. As a result, one of the best ways to guarantee an improvement in your page rankings is by allowing an internet marketing company do all the hard work for you. For the best team of internet marketers to handle all of your SEO needs, look no further than Digital Resource. We would love to assist your business in reaching new levels of success. Contact our SEO experts today to learn more!

 

Advertisements

Building Links | How Can My Small Business Build Local Links?

There’s no hiding from the truth: if you want your small business to get to the top of Google search results, you need to start building links. But most businesses already now know this. As a result, it’s important to find an edge. Luckily, there are certain link building techniques that can make sure you outrank your competitors. One of these ways is thinking locally when it comes to link building. Keep reading for some can’t miss local link building techniques for small businesses!

Local Link Building

Take Advantage of Local Resources

One of the most effective techniques for building links locally is by taking advantage of local resources. Drive traffic to your site and boost local SEO by getting listed in local directories and review sites. Also, ask any local partners if they can link back to your site on their “Partnership” page on their website. If you haven’t established a partnership with any other local businesses, build local links by giving testimonials to businesses you regularly interact with. Another great way to take advantage of local resources for the sake of building links is by participating in local community events to earn recognition and links from local news outlets.

Make Building Links Easy for People

An easy way to local link build is make it easy for other people. You can do this by creating a “Link to Us” page on your business website to make it as easy as possible for other people to link back to you. You can also do this by generating an HTML link snippet at the end of each piece of content you create.

Practice Strategic Blogging

Blogging strategically is another local link building technique. What does strategic blogging consist of? It entails publishing content that people like and captures their interests in an on-promotional way, guest blogging for other businesses and creating content based on their blog requirements, and conducting keyword research and targeting the right keywords. With strategic blogging, you will be able to produce quality back links from other blogs while also allowing people to share and link back to you.

Don’t Forget to Link Build Images

Both the process and positive effects of building links isn’t reserved to merely written content. You can also link build images. Let other people and local businesses use your website’s images, but always ensure that they link and attribute the images back to your business.

Moz

Work with a Reputable Internet Marketing Company

It’s time to unlock your business’s potential through effective local link building. And there is no better way to guarantee results than by working with a reputable and experienced internet marketing company. Luckily, you can find the best team of internet marketers in South Florida to start building links for your company at Digital Resource. Begin your journey towards the first page of Google by requesting a complimentary link building analysis from us today!

Web Design Agency | What Is Responsive Web Design?

Have you heard of responsive web design but have no idea what is? Then it is time to find out! Luckily, our web design agency is ready to provide you with all of the information that you need to know about responsive web design so that you can see for yourself why it’s essential for your business. Keep reading to find out what responsive web design is and how it can take your business to new levels of success.

What is Responsive Web Design?

Responsive web design is the approach that suggests that the design and development of a business’s website should adapt to the user’s environment and behavior based on screen size, platform, and orientation. As a result, responsive web design enables a website to respond to the device that it is being viewed on. This presents the perfect experience for all users no matter if they are surfing the web on their smartphone, tablet, computer, or any other type of device.

web design

How Does Responsive Web Design Work?

Responsive web design works by targeting the width of each user’s web browser in order to determine how much space is available and how it is supposed to display the website. In order to achieve this, breakpoints are set up to allow the web design agency to target ranges that define specific types of displays. There are typically breakpoints for smartphones, tablets, and desktops since those are the most popular internet browsers.

What Are the Benefits of Responsive Web Design?

When handled by a reputable and experienced web design agency, there are countless benefits of utilizing responsive web design for your business’s site. Some of the most noteworthy advantages of responsive web design includes:

– Looks great everywhere, no matter how it is viewed.
– Eliminates the need to zoom in or out in order to read content on smaller devices.
– Creates a consistent and tailored user experience to any and all users.
– All pages are available on every type of device.
Helps improve search engine rankings.

Should I Make the Switch to Responsive Web Design?

Would you like to have only one business website that caters to all of your current and potential customers on any device? If yes, then it is time to make the switch to responsive web design. That way, your website will re-size and re-orient for mobile phones and tablets of all different screen resolutions, which will heighten your chances of achieving optimal business success.

Web Design Agency

Where Can I Find the Best Web Design Agency?

For the best web design agency for your business’s website, look no further than Digital Resource. We have a top-notch team ready to create the best possible website for your business. Furthermore, we will make sure that your website is responsive, search engine optimized, works and looks great, and fits your exact requirements. Are you ready to get started? Then contact our South Florida web design team today!

 

Link Build for Business | How Has Linking Building Evolved?

If you want to successfully link build for your business, it’s important to know how link building has evolved and adapted to the ever-changing digital world. So, exactly how has link building changed throughout the years? Keep reading to find out!

 

The Evolution of Link Building

The Evolution of Link Building

1999: Link Exchanges

In the earlier days of Google, businesses used simple tactics such as linking everything back to their site and exchanging nonsense links with other websites in order to increase their search engine rankings.

2001: Directory Submission

In a mere two years, the quick and easy process of linking everything and anything was replaced by directory submissions. This consisted of simply submitting a business website to multiple directories and once upon a time it had a big impact on getting to the top of Google’s search results.

2004: Article Submission

Back in 2004, submitting article links was a great way to establish domain authority and rank power. As a result, hundreds of sites sprang up and accepted content from anyone on any topics, regardless of whether or not they knew what they were writing about.

2006: Paid for Links

Businesses used to pay to have their links placed on a website to gain instant traffic. However, this didn’t last long since Google caught on and put a stop to it by giving no search engine optimization (SEO) value to this type of links.

2008: Linkbait

Businesses began creating linkbait in 2008 to help link build. Linkbait is bad infographics and cheaply written listicle articles that are designed to attract attention and encourage the traffic viewing it to hyperlink to the site. However, Google quickly shut this down too.

2013: Link Removals and Disavows

With such a large crackdown of various link building processes, many businesses experienced algorithmic and manual penalties. Because of this, these businesses were forced to start removing or disavowing all the links and blogs they had paid for in the past.

Present and Future: Link Earning

Link building isn’t just about building links; it’s about earning links. It involves creating content that actually provides value so that it is shared and earns links naturally. This takes a lot more work than the link building tactics of the past, but it is the one way that lasts and will bring businesses the results that they want for years to come.

Link Earning

Are You Ready to Link Build for Your Business?

Based on the evolution of link building, it’s safe to say that the only way to effectively link build for your business is by teaming up with an internet marketing company. For the best internet marketing company to build links and make sure that your business gets on the first page of Google, look no further than Digital Resource. Our link building experts have proven tactics that are constantly adapting to ensure that your business achieves the best results. Contact our internet marketing team today to learn more!

 

Internet Marketing Firm | How Can I Grow My Small Business?

Do you want to grow your small business? Then it’s time to start utilizing the power of the internet! Keep reading to learn about some can’t miss tactics used by our internet marketing firm to make sure that your business reaches new levels of success.

Internet Marketing Tactics

1. Write a Blog

Creating fresh content with a blog on your business’s website is a MUST for search engine optimization (SEO) purposes. Not to mention, offering useful information for your customers will help establish you as an authority in your industry.

2. Build a Social Media Presence

Sign up and build a profile on every social media platform your target market is on. Then, make your presence known by posting, sharing content, and interacting with people on all of them.

3. Make Videos

Professionally made videos can do wonders for your website and social media content. It’s a great way to get and keep traffic on your site.

4. Use Keyword Research

Research which keywords your target market is using to find you. Then, use these keywords to optimize your website and content.

5. Google Your Competition

Know what your competition is doing well and what they are doing poorly online. That way, you can jump into any holes they might have left.

6. Respond to Negative Reviews

Ignoring or deleting negative comments and reviews about your business online will only make matters worse. Instead, respond calmly and try to fix the problem.

7. Respond to Positive Reviews

Responses aren’t solely for negative reviews. Let people know you appreciate their feedback and build brand loyalty by commenting on positive ones too.

8. Get Citations in Your Local Listings

Do wonders for your local SEO rankings by making sure that your business is listed on Google My Business, Yelp, Bing, and all other local listings.

9. Be Consistent

Always double check that your business’s name, address, and phone number is listed and consistent on all local listings, websites, social media platforms, etc.

10. Make Your Site Mobile Friendly

The internet isn’t just for computers. Nowadays, everyone uses the internet on their phones. As a result, it’s imperative that your site provides a mobile-friendly experience. Not to mention, Google now has a mobile-first index, so it will help your Google rankings too.

11. Get Live Chat

Live chat enables you to connect with site visitors and get more leads in ways that traditional forms of contact cannot.

Get Live Chat

12. Hire an Internet Marketing Firm

Clearly, there are a lot of facets to internet marketing. The best way to successfully put all of these internet marketing tactics into action is by hiring an internet marketing firm to do all of the heavy lifting for you. For the best internet marketing firm in Florida, look no further than Digital Resource. Our proprietary internet marketing solutions will guarantee that your business gets the most out of the constantly growing digital world! Request a free internet marketing analysis from our experienced and knowledgeable team today!

HED : Employees Review | How Beneficial Are Online Employee Reviews?

Employees-Review

Your brand reputation depends on how people perceive your business. But, that does not only include customer testimonials. Your employees can ask as spokespeople for your company while out of the office. How they talk to their friends and family, as well as anyone they cross paths with, creates an impression of your brand. But, having your employees review their experience at your company is key to its evolution.

spokespeople

Whether they are good or bad, here is why you having your employees review your business online is smart for business:

You Can Learn How Your Business Is Perceived

People who take the time to share their thoughts online, chances are they have something to get out. Their blunt honesty may take you aback – or make you really proud – but it will benefit your business. Online reputation management is very important. So, when employees give the internet a piece of their mind about your company, you’re more likely to push for change.

On the flip side, you could get amazing reviews that encourages others to get excited about your business! That is a risk you should be willing to take.

You Learn More About Your Employees

your-business

When employees review your business, you not only get positive attributes shared, but you can address any concerns specific to them. This makes it easier to improve employee morale and retention. This can also breed trust between employers and employees. If you ask employees to leave an online review, it shows that you trust them enough to have them speak openly. If someone posts anonymously, simply address any concern in general.

Not to mention, the more reviews you have, the better your relevancy. That means review websites will give your company a better search ranking and more visitors.

Where Do Employees Review Businesses?

It is unlikely an employee will go on your Facebook page and leave a review. They are going to post where other potential employees will see. Glassdoor, Indeed and CareerBliss are three of the most popular sites for employee reviews. Yelp is even growing as a platform for employees. However, Yelp does ask that employees do not leave comments on their employer’s page.

How Do You Respond?

How-Do-You-Respond

Your response can make or break your reputation. There is a good chance you will get a bad employee review at some point in time. But, if you come back, representing your company, with hostility and more negativity, people will perceive your company as such.

When employees review your company – after encouragement or out of their own will – you need to be respectful of their opinions. There is no reason to put all of your internal issues on the internet for anyone and everyone to see. Address them politely and professionally, and steer any further conversation off of the internet.

Want to Learn More About Building a Digital Reputation?

Digital Resource’s talented staff is dedicated to building online presences for businesses. Getting employees to review is just one aspect of digital reputation management though. Contact us today to learn how our services can benefit your business!