Improve SEO Ranking | 5 SEO Mistakes That Are Hurting Your Business

SEO continues to grow and because of that businesses have to pay more attention to their SEO strategy. To improve SEO ranking can be an overwhelming task and often key SEO elements are overlooked. It is important that these five elements are executed properly to ensure maximum SEO value. Continue reading to learn the top five SEO strategies that are hurting your business.

Improve SEO Ranking

  1. Keywords

Keywords use to be the only way that search engines would recognize websites. Now, there has been a shift and content has become king. Business across the world are making the mistake of keyword stuffing. Stuffing keywords means that you are using the same word or phrase multiple times while sacrificing content. When doing this search engines will penalize your website because it does not offer value to readers. It is important to focus on one or two keywords that pertain to your business.

  1. Image Optimization

People care more about visuals now more than ever before! Visual content helps businesses to increase their engagement and get more likes and shares. Businesses often misunderstand that search engines cannot “see” images, they can only recognize the text that is attached to the image. To ensure that your visuals are reaching the most relevant audience it is important to name your files and always use an alt-description. It is also important to remember that the faster your business website loads, the better you improve SEO ranking. Compressing your image file size will achieve this without loss of quality.

  1. Anchor Text

Anchor text is the clickable words that link to other websites or pages on your own website. If anchor text is used incorrectly this could cause major problems for your SEO. Anchor text is an important part of SEO because it gives your website increased authority which improves your ranking. When you are building homepage links the majority of anchor text should come from your business. Remember, to keep your website looking natural you need to have a variation of phrases and links with the URL as an anchor. The major mistake made with anchor text is using too many main key phrases that pertain to your business. Keep these to a minimum and your SEO will improve.

  1. Link Strategy

As a business, you need to have a link building strategy in order to continue improving your SEO ranking. It does not matter what if you have amazing content if you don’t have a strategy. Treat your links like they are limited. You only have a small amount and you want to stretch it as far as possible. This would involve using three to four relevant high-quality backlinks versus one hundred backlinks from dubious sources. It is more important to focus on long-term SEO success!

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Should I Hire a Professional? | Improve SEO Ranking

Yes! The internet is a competitive place. Your business needs to pay close attention to its SEO strategy in order to improve SEO ranking. A dedicated SEO team can help your business improve its SEO ranking. At Digital Resource, we can assist you with your SEO goals! Contact our SEO team today to learn more.

 

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Small Business Internet Marketing | How Can I Generate More Sales?

Do you want your business to generate more sales? Then it’s time to start harnessing the power of small business internet marketing. When done right, internet marketing can generate more than three times as many sales as traditional outbound marketing. However, conducting an effective internet marketing campaign is a lot easier said than done. To help you out, we’ve listed out the 5 steps of generating more sales with small business internet marketing!

How to Generate More Sales with Small Business Internet Marketing

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Step 1: Create

The first step is to create content for your website, social media accounts, and anywhere else your business should have a digital presence. In order to cultivate content that converts into sales, it’s essential to define your company’s buying cycle and create content to support each phase, not just one part of it. The phases of the buying funnel typically consist of awareness, interest, consideration, intent, evaluation, and then purchase. Then, once you post a few pieces of content, expand your most successful posts by repurposing it into an eBook, infographic, or other value-packed assets.

Step 2: Promote

Once you create a substantial amount of valuable and effective content, it’s time to promote your business and its content. Repost your content on any relevant social media platforms, experiment with Facebook ads, and guest blog on other sites to try to lure as many leads as possible. Another great way to promote is by building relationships with industry influences, which isn’t easy, but is definitely worth it.

Step 3: Capture

The whole point of your promoted content is to get leads and capture their information. This may sound daunting and distracting, but it doesn’t have to be. Informational offers at the end of a blog post. Don’t forget to always try to get contact information from any and all leads.

Step 4: Convert

Gaining leads is only half the battle. The leads that your promoted content brings in means nothing if you aren’t able to convert them. Luckily, there are a few techniques that are proven to convert. For example, adding a video to your landing page increases conversion up to 86% and are 70% more likely to convert if website visitors see retargeting ads. Another great way to guarantee that no valuable lead bounces off your website is by adding live chat to your site and engaging visitors to establish an instant connection, answer their questions, and drive more sales.

Step 5: Close

Finally, it’s time to close the deal. In order to effectively close, you need to follow up with authenticity. Don’t just shoot over a quick email and hope for the best. Show how you can genuinely make the customer’s life better, establish trust, and then go for the sale. if a potential customer isn’t ready to close, don’t let their information go to waste. Instead nurture the lead until they are ready to buy by creating long-term email campaigns.

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The best way to guarantee that you generate more sales through small business internet marketing is by letting a reputable internet marketing agency do all of these steps for you. For the best internet marketing agency, look no further than Digital Resource. Our experienced team of digital marketers is ready to create an effective internet campaign to make sure that your business generates more sales than ever before. Contact our West Palm Beach office today to learn more!

Best SEO Company | Why Your Business Needs an SEO Expert

A high ranking on Google is one of the most sought-after marketing goals and as you probably have noticed SEO is the best way to achieve that. A successful SEO marketing plan is your golden ticket to achieving a higher Google ranking and thus increasing your customer base and sales. It has been shown that SEO has a higher ROI than traditional forms of marketing such as television and print advertisements. Keep reading to learn why your business needs to hire the best SEO company to increase your online visibility!

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Why You Should Hire a SEO Company

  1. Great SEO Takes Time

SEO in itself is a full-time job dedicated to keeping up with the changing regulations and making sure that content is valuable not only for the consumer but for search engine ranking. Hiring a SEO company to manage all this for you allows you to focus on running your business. It is important to remember that SEO is a strategy that is an ongoing effort that needs constant attention. It takes a tremendous amount of effort to make an effective SEO plan. An SEO company has the time and resources in order to give your businesses SEO strategy the right attention.

  1. SEO Has a High ROI

SEO rewards businesses for their SEO efforts when they use correct methods to become more recognizable to Google. This method has a higher ROI than pretty much all traditional forms of advertising and internet marketing. SEO allows for your business to rank higher where people are looking for your business the most, on search engines. By implementing an SEO strategy, you are bringing information to consumers when they are looking for it, not interrupting their daily lives. There is no need to convince people to visit your website or blog because they are already looking for that information in your industry!

  1. SEO Won’t Disappear

SEO won’t be going anywhere; it’s here to stay. In fact, SEO will continue to evolve over time increasing your need for an SEO specialist that stays on top of updates! Ove the past few years excessive link building has been banned by Google and now the focus of SEO is to provide relevant content to consumers. The techniques surrounding SEO are constantly changing and your business needs someone to focus solely on your businesses SEO efforts.

  1. Everyone Looks for Businesses Online

When you have an SEO strategy in place for your business you significantly increase the odds that people will find your website and engage with your business. The Internet is very convenient to most people so it would make sense that the first place they look is online. They want to know everything about your business before they visit your store or contact your business in any way. Consumers will look at business and product reviews as well as your website and social media accounts. If you want potential customers to find your business easily, a trained SEO specialist should be an important part of your marketing strategy.

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Who Is the Best SEO Company?

Hiring the best SEO company is an important step in making your SEO efforts worthwhile. To hire the best company, contact Digital Resource today to speak with our SEO specialists. We’re excited to speak with you about your business!

Small Business Internet Marketing | 4 Reasons Why SEO Is Important

SEO is an important marketing outlet that can bring your business more sales and customers. It has been proven that SEO can have a better return on investment than compared to traditional advertising efforts. SEO provides investment, awareness, strategy, and improved social media. Keep reading to learn why your small business internet marketing efforts need to include SEO!

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4 Reasons Why SEO Is Important

1. Good Investment

When you implement SEO into your marketing strategy you receive a high return on investment. Your business ranks for certain keywords and by focusing on those and using them throughout your social media, website, and online listings will improve your Google ranking. The ensures that you are ranking high on Google organically rather than paying for Google advertisements. Raising your Google ranking to one of the top three spots on Google will ensure that people are visiting your website. Over time your business will make a high return on its investment in SEO because of its position on search engines.

2. Boosts Business Awareness

With an SEO strategy in place, your business will increase the number of people who are introduced to your business. The Internet is where most people get their information because it is so convenient. They can search for a business, business reviews, review products, and make purchases. You’ll need an SEO strategy in place to capitalize on this opportunity to rank high on Google to boost business awareness.

3. Long-Term Strategy

SEO is a long-term strategy and it has no signs of leaving anytime soon. It is possible for SEO to deliver quick results but it takes constant effort to keep your ranking status. Natural search results SEO will save you money in the long run because PPC (pay per click) advertisements are costly and only provide results for the time they are enacted. When done correctly, SEO is long lasting and can keep you on the first page or search engines for years to come. SEO isn’t a large expense because it is already delivering a high ROI without any paid advertisements.

4. Improves Social Media Presence

Social media is a necessary component of your SEO strategy. It involves frequent updates using popular keywords. Not having an updated and relevant social media presence will have a negative impact on your Google ranking. Googles algorithm places a high importance on a social media presence so it is important to focus on updating frequently. Google also takes into account the length of time the profiles have been active so it’s important to begin building that history as soon as possible.

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How Do I Implement Small Business Internet Marketing?

It is important to remember that SEO is one of the most effective forms of advertising available today. This is because of a large amount of traffic on search engines and the lower cost versus other forms of advertising. If you’re not employing an SEO strategy you are missing out on sales and because they cannot find your business. Contact our team of small business internet marketing specialists to learn how your business can benefit from our SEO services!

SEO Tools | How to Harness the Power of the Hashtag

When it comes to marketing through social media, the hashtag has emerged as a vital tool for your business. From being able to build brand awareness across platforms, to assisting your audience in finding you, hashtags are quickly becoming irreplaceable. Using hashtags as an SEO tool means understanding what your audience will be searching to find you. Connecting these ideas with keywords will help to increase your social media presence, all the while attracting new customers to you! So, how do you use hashtags efficiently? You certainly do not need to overdo it, but leveraging their power will undoubtedly benefit your online presence.

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Using Hashtags as a SEO Tool

Regardless of how hashtags came to be, they are a huge component of social media marketing today. There are countless ways your business can use hashtags to amplify your marketing, but the main purpose is to connect your thoughts on all platforms. Just like with what keywords your target when creating content on your webpage, hashtags are geared to engage a specific audience looking for that word. For example, if a person searches #southfloridahairsalon, every hair salon using that hashtag will show. This is an ingenious tool created to simplify the keyword search process. The key is crafting your content so it is using strategic hashtags. These can be anything from your business name, your specialty, your location or keywords most relevant to you. Researching what hashtags already are most popular helps to make the most out of this as an SEO tool.

What Can you do With Hashtags?

Promote Yourself

Now that basically everyone is on social media, it is understandable there needed to be a way to organize everything across all the outlets. Hashtags have efficiently connected these outlets, and allows you to cross promote your business. A hashtag that resonates well with your business will be adopted by your customers, and all your social media traffic can be affected. Although it may be tempting, don’t over-do it! Twitter officially recommends no more than two hashtags per tweet. Too many hashtags devalue the strength of the tool, and can permanently cheapen your brands image.

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Not only can your business use hashtags to communicate with your audience, your audience can utilize this as well. As an SEO tool, creating a hashtag that relates to your business encourages users to post using it. Making the conversation two ways will make your audience feel connected to your brand, and this will foster brand loyalty.

Gain Vital Feedback

The greatest use of social media for your business is the ability to get instant feedback regarding your product. Setting up a hashtag that initiates the kind of feedback you want users to provide will allow your audience to chime in with their opinions. Not all hashtags will give a positive response from users, so watching the analytics for your word choices will make you are making the most of this SEO tool.Depending on the turnout of the hashtag campaign, you can make some adjustments to improve the way you make hashtags.

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Need Help?

Hashtags as an SEO too are undeniably beneficial to your business. Once you figure out how this tool works, you can leverage your business across multiple platforms, and gain audiences across the world. Creating the perfect hashtag strategy may seem complex, but do not worry! With a devoted social media marketing team, you can directly see the benefit of hashtags as SEO tools! Contact Digital Resource to see how we can amplify your social media presence today!