Link Build for Business | How Has Linking Building Evolved?

If you want to successfully link build for your business, it’s important to know how link building has evolved and adapted to the ever-changing digital world. So, exactly how has link building changed throughout the years? Keep reading to find out!

 

The Evolution of Link Building

The Evolution of Link Building

1999: Link Exchanges

In the earlier days of Google, businesses used simple tactics such as linking everything back to their site and exchanging nonsense links with other websites in order to increase their search engine rankings.

2001: Directory Submission

In a mere two years, the quick and easy process of linking everything and anything was replaced by directory submissions. This consisted of simply submitting a business website to multiple directories and once upon a time it had a big impact on getting to the top of Google’s search results.

2004: Article Submission

Back in 2004, submitting article links was a great way to establish domain authority and rank power. As a result, hundreds of sites sprang up and accepted content from anyone on any topics, regardless of whether or not they knew what they were writing about.

2006: Paid for Links

Businesses used to pay to have their links placed on a website to gain instant traffic. However, this didn’t last long since Google caught on and put a stop to it by giving no search engine optimization (SEO) value to this type of links.

2008: Linkbait

Businesses began creating linkbait in 2008 to help link build. Linkbait is bad infographics and cheaply written listicle articles that are designed to attract attention and encourage the traffic viewing it to hyperlink to the site. However, Google quickly shut this down too.

2013: Link Removals and Disavows

With such a large crackdown of various link building processes, many businesses experienced algorithmic and manual penalties. Because of this, these businesses were forced to start removing or disavowing all the links and blogs they had paid for in the past.

Present and Future: Link Earning

Link building isn’t just about building links; it’s about earning links. It involves creating content that actually provides value so that it is shared and earns links naturally. This takes a lot more work than the link building tactics of the past, but it is the one way that lasts and will bring businesses the results that they want for years to come.

Link Earning

Are You Ready to Link Build for Your Business?

Based on the evolution of link building, it’s safe to say that the only way to effectively link build for your business is by teaming up with an internet marketing company. For the best internet marketing company to build links and make sure that your business gets on the first page of Google, look no further than Digital Resource. Our link building experts have proven tactics that are constantly adapting to ensure that your business achieves the best results. Contact our internet marketing team today to learn more!

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s