Do you want your business to generate more sales? Then it’s time to start harnessing the power of small business internet marketing. When done right, internet marketing can generate more than three times as many sales as traditional outbound marketing. However, conducting an effective internet marketing campaign is a lot easier said than done. To help you out, we’ve listed out the 5 steps of generating more sales with small business internet marketing!
How to Generate More Sales with Small Business Internet Marketing
Step 1: Create
The first step is to create content for your website, social media accounts, and anywhere else your business should have a digital presence. In order to cultivate content that converts into sales, it’s essential to define your company’s buying cycle and create content to support each phase, not just one part of it. The phases of the buying funnel typically consist of awareness, interest, consideration, intent, evaluation, and then purchase. Then, once you post a few pieces of content, expand your most successful posts by repurposing it into an eBook, infographic, or other value-packed assets.
Step 2: Promote
Once you create a substantial amount of valuable and effective content, it’s time to promote your business and its content. Repost your content on any relevant social media platforms, experiment with Facebook ads, and guest blog on other sites to try to lure as many leads as possible. Another great way to promote is by building relationships with industry influences, which isn’t easy, but is definitely worth it.
Step 3: Capture
The whole point of your promoted content is to get leads and capture their information. This may sound daunting and distracting, but it doesn’t have to be. Informational offers at the end of a blog post. Don’t forget to always try to get contact information from any and all leads.
Step 4: Convert
Gaining leads is only half the battle. The leads that your promoted content brings in means nothing if you aren’t able to convert them. Luckily, there are a few techniques that are proven to convert. For example, adding a video to your landing page increases conversion up to 86% and are 70% more likely to convert if website visitors see retargeting ads. Another great way to guarantee that no valuable lead bounces off your website is by adding live chat to your site and engaging visitors to establish an instant connection, answer their questions, and drive more sales.
Step 5: Close
Finally, it’s time to close the deal. In order to effectively close, you need to follow up with authenticity. Don’t just shoot over a quick email and hope for the best. Show how you can genuinely make the customer’s life better, establish trust, and then go for the sale. if a potential customer isn’t ready to close, don’t let their information go to waste. Instead nurture the lead until they are ready to buy by creating long-term email campaigns.
The best way to guarantee that you generate more sales through small business internet marketing is by letting a reputable internet marketing agency do all of these steps for you. For the best internet marketing agency, look no further than Digital Resource. Our experienced team of digital marketers is ready to create an effective internet campaign to make sure that your business generates more sales than ever before. Contact our West Palm Beach office today to learn more!