As a business owner, you should know the importance of effective marketing. If you’re in the process of designing a great marketing strategy for your business, you’ve probably come across the terms “inbound marketing” and “outbound marketing.” What do these terms mean? And what is the difference between them? Well, inbound marketing versus outbound marketing might seem confusing, but it is actually quite easy to understand. Keep reading to get a quick summary of these popular marketing methods!
Inbound Marketing Versus Outbound Marketing
As the name states, outbound marketing is a marketing method that involves pushing the message out. It provides people with information about a product or service, whether they are looking for it or not. Outbound marketing methods are the same as traditional marketing methods. Businesses pay for television ads, radio ads, print ads, direct mail, telemarketing and more. Basically, businesses take advantage of mass media tools to announce their products or services to the world.
There are a few problems with outbound marketing. First of all, it’s expensive. Take television ads, for example. Average programs can charge around $100,000 or more per 30-second commercial. That is not cheap. Second of all, outbound marketing is easy to dismiss because it’s interruptive. Consider the price of television ads again. That kind of money is a lot to spend on something that will possibly (and probably) be ignored. For very large, well-known businesses that have money to blow, outbound marketing is useful. For smaller businesses, however, it can be a waste of time and money. That’s where inbound marketing comes in.
Inbound marketing is a marketing method that involves pulling people in. It uses things like Google ads, social media, blogs, email marketing and more. Unlike outbound marketing, inbound marketing is the opposite of interruptive. Instead, it offers people value because it focuses on what they are actually looking for. Instead of spending money on television ads, a business will decide to invest that money in search engine optimization. That way, its message will only be shown to people who care about it.
With the power of today’s internet, people have access to whatever information interests them. And with so much available information, people like to be in complete control of the information they receive. For example, if someone is searching for a cleaning service, he or she does not want to see an advertisement for a clothing store or other unrelated product or service. He or she simply wants information on a cleaning service. Knowing this, businesses use inbound marketing to target those who are actually looking for the products and services they have to offer. That way, no one’s time (or money) is wasted.
The Decision is Yours
Now that you understand the difference between inbound marketing versus outbound marketing, you should be able to make a knowledgeable decision on which will benefit your business. If you’re leaning more towards inbound marketing, you might be wondering where to begin. Building an effective inbound marketing strategy can be frustrating, but Digital Resource can help! Our internet marketing team can assist you in understanding and navigating all of the different ways you can market your business successfully. You can start by taking advantage of our FREE internet marketing analysis today!