Facebook can be a powerful tool to have in your small business internet marketing arsenal. With a large and active user base, Facebook can help promote your business, attract new people to your site, and build your brand. However, in order to break through the noise in your followers’ News Feeds and actually grow your business, you need to make sure that you are using this social media platform to its fullest potential. Keep reading to learn what tactics you need to avoid, and which you need to start practicing, on Facebook in order to get the most out of your small business internet marketing strategy!
Facebook Dos and Don’ts for Small Business Internet Marketing
Do: Follow the 80/20 Rule
If you want to keep your audience engaged and coming back for more, it is essential that you implement the 80/20 rule for all of your posts. This rule states that 80% of your posts should be social while only 20% should pertain to your products and services. That way, your Facebook business page will provide your followers with the perfect mixture of work and play. However, it is important to note that your social posts should still directly relate to your industry or audience.
Don’t: Sell, Sell, Sell
The easiest way to get your followers to flee your Facebook business page is by constantly posting promotions. Doing this comes off as spam and will do more harm than good for your small business internet marketing efforts. Make sure that your page is a fun and interesting place for your followers, not a never-ending advertisement.
Do: Keep Your Posts Short and Sweet
If you want to see engagement on your business’s Facebook posts, you need to keep them short and sweet. The ideal length is anything under 80 characters. Posts with less than 80 character not only keeps the attention of your audience, but it also receives 66% more likes, comments, and shares than their lengthier counterparts.
Don’t: Write Lengthy Posts
While adding context to any photos and links that you may post is key, crafting a status update that is as long as a novel can cause followers to look away. People go on Facebook to have fun and relax, not to read long-winded posts. In fact, some followers may even “hide” your future posts for being too lengthy.
Do: Respond Quickly
When one of of your followers comments on a post, sends you a message, or writes on your wall, you need to respond, even if it’s negative. Customer service is an imperative part of small business internet marketing, and acknowledging customer interactions, even just to say “thanks,” is a great way to keep your customers happy. However, you can’t take your time when crafting a response. Your followers expect an immediate response, so give it to them. Try to respond within 1 hour and no later than 24 hours.
Don’t: Ignore Your Followers
Ignoring your followers when they positively or negatively interact and engage with your page can hurt your business and cause your customers to turn to one of your competitors. There should always be a human behind the “social” media platform who is happy and ready to respond to any action that occurs on your business’s Facebook page.
Do: Hire an Internet Marketing Company
The best way to ensure that your small business effectively uses Facebook is by hiring an internet marketing company. But in order to see the best results, you need to hire the best. For the best in small business internet marketing, look no further than Digital Resource. Our team of social media marketers can help your business achieve ultimate success on Facebook and all other social media platform. Receive a free internet marketing analysis from our reputable and experienced internet marketing agency today!