What is SEO Link Building? | West Palm Beach Internet Marketing Company

Before April 2012, getting a great search ranking on search engines was easy. All you had to do was spend a little money, place a few links here and there, and you could end up on the first page of Google. However, this is no longer the case. Thanks to countless Google updates, now you have to strategize and work hard for your rankings. And a great way to start your search engine optimization (SEO) efforts is with link building. But if you don’t know the first thing about SEO link building don’t worry; our West Palm Beach internet marketing company is here to help. Keep reading to learn what exactly SEO link building is and why you need to incorporate it into your digital marketing strategy!

What is SEO Link Building?

Broadly defined, link building is the process of acquiring hyperlinks from other websites and placing them throughout your own. A hyperlink, or link, is a way for browsers to go from one internet page to the next. But links aren’t merely used by people, their utilized by search engines as well. Search engines use links to crawl the web. They crawl both the links between individual pages on your website and the links between entire websites. As a result, link building and search rankings go in hand-in-hand. Now that you know what link building for SEO is, it’s time for our West Palm Beach internet marketing company to help you understand why it’s so important.


Why is It Important?

SEO link building is important largely due to the fact that it’s one of the most important aspects of getting top search results. Google even confirmed that links are their #1 ranking factor.Through links, search engines analyze the popularity of sites and pages based on the number and popularity of the pages that are linking to them. Additionally, they use links for other metrics such as trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very limited links from trusted sources.


However, despite being such an essential part of SEO, link building also extremely challenging. SEO link building involves many different techniques. But it’s worth the effort. When link building is done right, it can put you way ahead of your competition.Due to it’s importance and difficulty, you must treat link building as an art. It requires creativity, skill, and hard work. As a result, the best way to guarantee great link building is by enlisting in the help of a reputable West Palm Beach internet marketing company.

Learn More from Our West Palm Beach Internet Marketing Company!

It’s clear that if you want your business to reach top search results on Google, you need to start incorporating SEO link building into your digital marketing strategy! Learn more about link building and other SEO techniques by contacting our West Palm Beach internet marketing company today! Our online marketing experts can help develop an effective SEO plan for your business and help you reach new levels of success. Get a free SEO analysis today!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s