Content creation is harder than ever before. 90% of companies use content marketing. That’s a lot of content for your company to compete with. As a result, every day it gets more and more difficult to create an image, caption, blog, video, etc. that can grab the attention of your target audience as they quickly scroll through their newsfeed. Despite being increasingly difficult to create, the need for content in order to boost SEO rankings and gain higher converting leads remains the same. If you’re having trouble generating effective content for your business, don’t worry, our internet marketing company is here to help. Keep reading to learn 4 great content creation tips for success!
4 Content Creation Tips from Our Internet Marketing Company
Tip #1: Create Original Content
When it comes to content creation, originality can go a long a way. Copying other businesses content holds the potential for your visitors not to trust you. Not to mention, Google penalizes pages with copied content. Try to create content new and original content with a personal spin on it. Additionally, it’s important to add original content to all of your digital channels on a regular basis. This keeps your audience coming back for more, increases your search rankings, and helps you get the most bang for your buck.
Tip #2: Always Incorporate Visuals
Text is always going to be a major part of content for businesses. However, 90% of information transmitted to the brain is visual. Furthermore, colored visuals increase people’s willingness to read content by 80%. As a result, visuals always need to incorporated with the text as well. Videos, photos, infographics, animations, and gifs are all effective visuals. Without images, you stand a slim chance of content success.
Tip #3: Utilize Trending Topics
One of the best ways to capture the attention of browsers is by creating content that correlates with a trending topic. Research popular hashtags or current events that are getting a lot of traction from your target audience. Then, if something trending correlates with your business or industry, create content around it. Trending topics are an extremely valuable platform for content creation, so use it!
Tip #4: Don’t Forget About Quality
It’s true that content is king, but only if your business is producing quality content. People want valuable, informative, and well-produced material. Because of this, if they don’t get it from you, they will get it from one of your competitors. Not only does your audience care about quality content, but search engines care as well. Low quality content gets penalized by Google and other search engines. If your content quality is poor, the results won’t be good.
No matter if you’re creating content for your business’s social media pages, blog, or website, you cannot go another day with mediocre content. Start creating effective content for your business today. If you have any questions about content creation or content marketing in general, contact our internet marketing company. We can help your business reach new levels of success in the digital world. Connect with our internet marketing team in West Palm Beach today!