Facebook is home to over 1.65 billion monthly active users. With so many people present on this platform, Facebook is a necessity for all businesses, no matter the industry or size. But just having a Facebook business page isn’t enough to achieve social media marketing success. You must know how to post on your Facebook business page.
Posting on Your Facebook Business Page in 4 Steps
Step 1) Incorporate Visuals
Adding visuals to your post is a great way to guarantee engagement. No post should be without one. Facebook posts with visuals receive 2.3x more engagement than those with none. The types of visuals that are most effective include high-quality images, engaging videos, and fun gifs. Including multimedia content is a simple way to maximize your post from the start. Just remember to make sure that the visualyou post is the correct size and is relevant to your business.
If visuals aren’t your thing or you’re interested in mixing things up, use a link. Links are another great way get followers to stop scrolling and check out your business.
Step 2) Write a Headline
Visuals only work if there’s a headline to go with it. The headline should be compelling yet concise. Avoid writing paragraphs. Aim for 80-160 characters for the best results. The content of the headline should be useful, unique, ultra-specific, and convey a sense of urgency. Create an even mix of question, call-to-action, and fun posts so you don’t come off too spammy. No matter what, the text must compliment the visual in order to ensure a cohesive post.
Step 3) Publish
Once your post is complete, it’s time to get the content out there for your followers to see! To post as a page, first go to your Facebook business page and log in. Once you’re logged in, you automatically assume the voice of your business. Click on the white box (right below your cover photo) that says “write something.” Paste your headline into the box and add your visuals. All you then have to do it click the blue “Publish” button!
Try to publish your content consistently to keep your followers coming back for more and at peak times so you don’t get lost in their Newsfeeds.
Step 4) Monitor and Review
After your posts are published, you must monitor it. You can monitor and respond to comments through the “Activity” tab at the very top of your page. While it may not be necessary to respond to every single comment you receive, you should definitely try to interact with your Facebook fans on a regular basis. This goes for both positive and negative ones. Responding shows your audience that you value their input and care about your customers.
Get a better understanding about which types of posts get the greatest engagement by reviewing your Page Insights. This shows you which posts gets the most likes, comments, shares, clicks, and so much more. Once you know which types of posts do you the best, and which do the worst, you can adjust and optimize for the perfect posting formula.
Effective Facebook posts hold so much power. They are what draws Facebook users towards your business. They are what turns your followers into customers. Start using this power by posting on your Facebook business page today! If you have any questions about using Facebook to grow your business, we can help! Connect with our Facebook experts in South Florida for a free social media analysis today!