How to Use Twitter for Business

An effective Twitter strategy is essential for any business. Using Twitter for business helps develop and promote your brand, interact with followers, monitor conversations, promote thought leadership, and generate leads and customers.

Effective Twitter Strategy For Business

Don’t believe that 140-characters can have such an impact? Then take a look at these statistics:

66% of people have discovered a new business on Twitter
– 94% of people plan to buy from the businesses they follow
– 69% of people have made a purchase based on something they saw on Twitter

Now that you know why you need Twitter, it’s time to learn how to use it. Keep reading to find out how to use Twitter for business!

Build Your Twitter Profile

Creating and building your profile is the first step of using Twitter for business. Your profile is the foundation of your entire account. It’s the place where you can tell your business story. Make sure to fill out the entire profile. This includes your location, website, and bio. Your bio should effectively explain to people what your business is and how you can help them.


Your account name and corresponding images (profile and cover photo)are also an essential part of your business’s Twitter profile. Choose an account name and imagesthat are consistent with your other social media accounts.Consistency helps people identify your business and builds trust.

Create Effective Tweets

Once you’ve built your profile, it’s time to attract people to it by creating effective Tweets! Write Tweets that spark conversations and keep followers engaged. Include photos, videos, or any other type of visuals when applicable. Tweet useful and relevant content that your followers would like to read, favorite, or retweet. And do it often! If you only tweet once or twice a week, you risk people forgetting about you. Try to post daily to ensure you’re on the top of everyone’s mind. Don’t forget to use appropriate trending hashtags. This will help you reach new audiences and expand your reach.

Manage Your Account

There’s so much more to managing a Twitter account than just building a profile and creating Tweets. It’s also important to interact with your followers and different accounts. Reply or Direct Message (DM) when people mention or try to communicate with your business. By interacting with your followers, you create a conversation and build loyalty. Just remember to respond in a professional and polite manner.

Track Your Results

No matter how well you’re doing on Twitter, you must track your results. Monitor what days are best for Tweeting, what type of content gets the most engagement, and the demographics of your followers. Use this information to then optimize your account and expand your reach. Replicate the things that are working and reevaluate or rework the posts that aren’t working.

Track Your Results

Are You Ready to Starting Using Twitter for Business?

Don’t waste anymore time. See all of the benefits this social media platform has to offer for yourself. Start using Twitter for business today! If you have any questions about using Twitter for business, contact us. Digital Resource can help your business grow through internet marketing. Connect with our South Florida social media marketing experts online today!


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