Having a website is a MUST for any type of business. However, just having a website is not enough to guarantee success. 85% of potential customers will leave a site if it’s poorly designed. If you want your business to grow, it’s imperative to have an effective web design. If you want your business to have a great web design in Florida, these secrets can help!
1) Design for Mobile Devices First
Don’t just consider mobile devices when designing a website, instead design the website for them. Every day, people are using desktops less and phones more. 78% of website views are conducted on smartphones and tablets. This percentage continues to grow as mobile navigation improves and more devices are released. It’s essential to make sure your website is responsive and viewable on smartphones.
2) Utilize Visuals
Make visitors want to explore your site with an eye-catching design. The best way to grab the attention of browsers is with visuals. 90% of information transmitted to the brain is visual. Utilize photos, graphics, videos, slideshows, etc. all throughout your site. Just make sure that all visuals are relevant, uploaded in PNG or JPEG format, and that none of the images are too large (this will slow the loading speed).
3) Follow the 3-Click Rule
The easier your site is to navigate, the more effective it will be. Following the 3-click rule guarantees clear navigation. This rule means that users can find the information they are searching for in 3 clicks or less.
4) Copy is About Quality, Not Quantity
When people started hearing the phrase, “content is king,” many misinterpreted it to mean “write as much as possible.” But writing too much content only hurts your web design. People have grown less tolerant of sites filled with pointless lines of useless copy. Fill the screen with valuable and high quality copy. Less is more.
5) Show Authenticity
Always try to appear real to your audience on your website. Try not to incorporate stock photography in your web design. Instead, try real photos from around your office and of your staff and customers. Why is authenticity important? Because in today’s world, relatable companies can beat out even the biggest and strongest brands.
6) Evoke Emotion
Purchase decisions are often made based on emotions. The more your website is able to evoke emotions, the greater chance visitors will turn into customers. Trigger emotions with colors, images, fonts, layout, and copy throughout the site.
7) The Site Is Never Done
Designing the website isn’t over once it launches. The internet is constantly changing. It’s essential to continually monitor, analyze, and optimize your web presence. Doing this guarantees a successful web design for years to come.
These are just a few of the many secrets for web design success. Interested in learning more? Start building the most effective web design in Florida by contacting us! Our internet marketers can help you build the website of your dreams. Connect with our South Florida web design company today!